Assessing Advanced Technology in Product Development: Smartphone Study

This research project investigates the impact of advanced technology on product development, using smartphones as a case study. The study aims to assess the role of advanced technology, analyze its significance in the modern era, and evaluate its link to product development. The research employs a descriptive design with an inductive approach, utilizing both primary data from smartphone users and secondary data from various sources. The findings reveal that advanced technology is crucial for product success, with a high percentage of users preferring technologically advanced smartphones. The study examines factors affecting project achievement, interprets and analyzes collected data through various themes, and provides recommendations for future research, highlighting the importance of technological innovation in the competitive smartphone market. The project also includes a Gantt chart outlining the project's timeline and resource allocation, along with a detailed literature review discussing the significance of advanced technology in the modern era and its impact on product development processes.

Research Project
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TABLE OF CONTENTS
Tittle aim and objectives .................................................................................................................3
1.1 Rationale of research.............................................................................................................3
1.2 Background of research.........................................................................................................3
1.3 Literature review ...................................................................................................................4
1.4 Research methodologies........................................................................................................5
2.1 Resources required to carry out the research ........................................................................6
1.5 Gantt chat...............................................................................................................................6
2.1 Validity of research ...............................................................................................................7
TASK 2: PROJECT IMPLEMENTATION AND PRESENTATION ..........................................7
2.3 and 2.3 Conducting the research............................................................................................7
3.1 Factors affected the achievement of project .......................................................................14
3.2 Interpretation and analysis...................................................................................................14
3.3 Conclusion and Recommendations......................................................................................16
Future areas of research.............................................................................................................16
References......................................................................................................................................17
Appendix .......................................................................................................................................18
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TITTLE AIM AND OBJECTIVES
Aim:
“To assess the role of advance technology in product development”- A study on Smart
phone as a new product
Objectives
 To determine the significance of advanced technology in the modern era
 To assess the link between advance technology and product development To recommend the ways through which new and effective products can be developed
with the help of technology
Questions
 What is the significance of advance technology in the modern era
 What is the link between advance technology and product development
 What are the ways through which new and effective products can be developed with the
help of technology
1.1 Rationale of research
The main objective behind carrying out this research is to understand the role of advance
technology in product development. The competition among businesses has become so intense
that now companies are launching new products at regular intervals so that they can maintain the
interest of people in the market. In order to understand the role of advance technology in product
development, Smart phones as a product will be taken into consideration. This will help in
getting desired findings with regard to the topic of study.
1.2 Background of research
The use of modern and upgraded technology has become a trend for organizations.
Nowadays products can be successful only when it is technologically updated. The growing use
of smartphones has given birth to several big brands in the market. This report will help in
understanding how technology helps a company in developing new products and further assist
them in becoming successful in the market. In earlier days, mobile phones were only used as the
medium of communication but with the passage of time many new features are added in the
phones. Further Smartphone are the one which perform many task of computers such as internet
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access and it also has an effective operating system that is capable enough to run a downloaded
application.
Factors contributed in the selection of research
The growing market of Smartphone is one of the major factors which have contributed in
selecting this study. One of the major factors among all is the changing market trend. The
Smartphone manufacturers are now required to launch new products at regular intervals in order
to stay competitive in the market. In every 9 months, the model of Smartphone becomes outdated
and a new model is being launched in the market. Other than this, the growing use of technology
is also one of the factors which have contributed in selecting the topic for the research study. The
technology has also helped in economic development as most of the businesses are investing
heavy amount of financial resources in order to make themselves technologically advance and
gain competitive advantage.
1.3 Literature review
Significance of advance technology in modern era
Technology has emerged as one of the most powerful tool in the modern era. As per the
view of Coates, (2014) in order to survive in the long run, organizations are required to
implement latest technologies in their overall operations (Coates, 2014). Products such as laptop,
computers, Television, mobile phones, auto mobiles etc. can be successful only when they have
latest technologies in them. Kaldor, (2013) has evaluated that, the significance of advance
technology can be understood by the fact that it assist businesses at the time of new product
development (Kaldor, 2013). The process of product development is very complicated as it is not
easy for companies to understand the need and demand of people in the market and deliver
products according to the same (Fu, Pietrobelli and Soete, 2011). Other than this, it also assists
organizations in lowering down their overall cost of production and enhances their profit margin
(Crossler and et. al., 2013).
Link between advance technology and product development
According to Grint and Woolgar, (2013) there is a direct link between technology and
new product development (Grint and Woolgar, 2013). The entire process of product development
consists of steps such as idea generation, idea screening, concept development & testing, product
development, test marketing, commercialization and launch. The process of developing a new
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product begins with generation of idea and it is only possible because of technology, business
can undertake effective market research and understand the need and demand of people in the
market. In addition to this, based on the market research an idea is generated and the process of
screening begins (Davenport, 2013). Return on investment is calculated in the process of
screening which is very difficult without the use of technology. Galegher, Kraut and Egido,
(2014) has asserted that advanced technology also helps companies at the time of testing and
launching their products (Galegher, Kraut and Egido, 2014). It has been also observed that the
demand of technologically upgraded products is very high in market which further motivates
organizations to developed innovative and technologically advanced products.
1.4 Research methodologies
Research design- The blueprint which supports a scholar to collect information regarding the
topic of study is termed as research design (Research methodologies, 2013). In the present study,
descriptive design will be selected in the research study. The main reason behind selecting this
design is that in this research, the scholar will be required to describe different elements of the
study. Thus descriptive design will be the most appropriate design for this research.
Research approach- Research approach support a scholar at the time of gathering and evaluating
information in an appropriate manner. In this study, inductive approach will be used to collect
and interpret the data. The findings will move from general to specific form and thus, inductive
approach will be more suitable.
Research philosophies- Research philosophy is associated with the values and belief of research
which support at the time of carrying out the study (Research methodologies, 2015). Further, in
this research interpretivism approach will be used which will help in accomplishment of the aim
and objectives of the study in desired manner.
Data collection- In the present research, the both primary and secondary sources will be used to
gather accurate and reliable information for carrying out the study. The primary data will be
collected from 50 Smartphone users whereas books, online sources and journals will be taken
into account to gather the secondary data.
Sampling- Sampling is the process of selecting sample to collect data from a very large part of
population. Random sampling method will be used in the present research in which the
information will be collected from users of Smartphone and the sample size will be 50.
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Data analysis- The process in which a scholar evaluate the information collected from various
sources is termed as data analysis. In this study, the information will be available in non-numeric
form and thus, qualitative techniques of data analysis will be used. Further, various themes will
be developed to interpret the information.
2.1 Resources required to carry out the research
Financial, human and technology are the three main resources which will be required ti
carry out the research. The financial resources will be required at the time of collecting data
whereas human technological resources will be needed at the time interpretation and analysis of
data. The human resources will be required to carry out the entire project in effective and desired
manner.
1.5 Gantt chat
Activities/
week
1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
Formation of
research
proposal
Developing
research aim
and objectives
Critical
review
Finding out
and selecting
method of
data
collection
Determining
research
methodologies
Collecting
primary and
secondary
data
Writing down
the findings
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Data analysis
Conclusion
and
recommendat
ions
Final
Submission
2.1 Validity of research
Every researcher is required to ensure the fact that the study should be valid in every
aspect. It can be stated that the entire study will be valid as the data will be collected only from
authentic and valid sources. Other than this, only those books journals and online sources which
have been published after the year 2000 will be taken into consideration. Thus, it can be stated
that during the entire research the validity will be well taken care of.
TASK 2: PROJECT IMPLEMENTATION AND PRESENTATION
2.3 and 2.3 Conducting the research
The study has been carried out in effective manner as questionnaire and survey method
has been used in this research. The aim is to determine the role of advance technology in product
development. With the help of questionnaire and qualitative data analysis the findings of study
are present below in the from of themes:
Theme 1:
Do you use advance
smartphone
Number of
respondents Percentage
Yes 45 90
No 5 10
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8
Yes No
0
5
10
15
20
25
30
35
40
45
50
Do you use advance smartphone

Theme 2:
Do you think that your
phone is technically
upgraded
Number of
respondents Percentage
Yes 40 80
No 10 20
Theme 3:
Technological innovations are
necessary for smartphones in order
to survive in market
Number of
respondents Percentage
Strongly agree 22 44
Agree 12 24
Neutral 3 6
Disagree 10 20
Strongly disagree 3 6
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Do you think that your phone is technically upgraded
Yes
No

Theme 4:
What are the features you want Number of Percentage
10
Technological innovations are necessary for smartphones in order to survive in market
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

in a smartphone respondents
Efficient operating system 10 20
Looks and design 12 24
Strong internet access 13 26
All of the above 15 30
Theme 5
How often a new
smartphone is
introduced in market
Number of
respondents Percentage
Every month 27 43
In every 3 months 8 16
Once in 6 months 12 24
once in a year 3 6
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What are the features you want in a smartphone
Efficient operating system
Looks and design
Strong internet access
All of the above

Theme 6
Do you prefer to invest high
amount on buying phones that
are technologically upgraded
Number of
respondents Percentage
Yes 36 72
No 14 28
12
Every month In every 3 months Once in 6 months once in a year
0
5
10
15
20
25
30
How often a new smartphone is introduced in market
Do you prefer to invest high amount on buying phones that are technologically upgraded
Yes
No