Analysis of Advantages and Disadvantages: Social Networks in Business

This report provides a detailed analysis of the advantages and disadvantages of using social networks in business. It explores how social media impacts marketing strategies, brand awareness, and customer engagement. The report examines various social media platforms, such as Twitter, Facebook, and LinkedIn, and their roles in business operations. It also discusses the importance of data analysis in understanding the impact of social media on business performance, including the positive and negative effects. The report covers the value of learning experiences, the application of social media in business, and the potential for future career development in this field. The report's main aim is to review the drawbacks and benefits of social media in business and how to use them effectively. The provided references offer further insights into the topic.

RUNNING HEAD: ADVANTAGES AND DISADVANTAGES OF USING SOCIAL
NETWORKS IN BUSINESS 1
ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS IN
BUSINESS
Student Name
Institute Name

ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS IN
BUSINESS 2
Contents
Introduction................................................................................................................................3
Effectiveness and usefulness......................................................................................................3
An opinion of learning experience.........................................................................................3
Value of learning experience..................................................................................................4
How learning process is helpful.................................................................................................4
Course.....................................................................................................................................4
Program..................................................................................................................................4
Future career...........................................................................................................................5
Life.........................................................................................................................................5
Objectives about what happened in the process.........................................................................5
Evaluation of learning................................................................................................................5
Explanation of learning process.................................................................................................6
Explanation of the planning about applying the learning in the system....................................6
Conclusion..................................................................................................................................6
Reference....................................................................................................................................7

ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS IN
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Introduction
Every business from any part of the world usually has the objectives to reach an immense
range of consumers in the market (Brooks, 2015). This is something about which further has
made the complete usage of social media important when business companies are planning
on their marketing strategies. I have discussed different advantages and disadvantages of
using the social network in business that one can come across during the time of usage of the
technology that also provides the finished comfortable access to data. The report will discuss
the critical skillset which is a set for the semi-structured as well as the unstructured
information that shows the new elements that need to be taken care of.
Effectiveness and usefulness
The overall effect is always about how the big data is able to exactly match with the process
of data mining. It also permits the huge volumes of data which can be categorised as
unstructured and semi-structured which is part of the set to handle the requirement as well.
The social media existence is on the recognition of business issues and benefits in a broad
manner while dealing with all kind of records (Dubos, 2017).
An opinion of the learning experience
There is a number of people that claim the overall knowledge and data which is not about
handling the part of the execution. Therefore, the important attention is also based on
handling the system which is with the admittance of so many people crucial for them to learn
as well as work while handling the data with applications to the diverse fields (Hair Jr et al.,
2015). The overall standards are based on to function the positive influence and negative
impact on people where the company can comfortably work while confronting the transitions.

ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS IN
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Value of learning experience
The existence of social media platforms has come up as so many new frontiers for many
organizations to execute the strategies for the sake of marketing. The existence of social
media has also provided much organization with some unparalleled options for them to reach
so many consumers and be able to settle a basic set of awareness for the brands. In addition,
social media has basically changed the way in which business is able to communicate with
the prospective consumers and also with the general public (He et al., 2015).
How learning process is helpful
There are so many and distinct features which are dependent on social media usage by
organizations and the way they impact the performance of the business which is important for
the originating source via analysing the information through various angles. There is a
constant requirement to deal with so many records that are not based on consideration until
social media analysis have mistaken (Johnson, 2016).
Course
The whole discussion is based on how social media presence has impacted the businesses in
positive and negative manner. Therefore, the report evaluates what social media is actually is
and why it requires in business operations. The discussion also highlights the kinds of social
media platforms that can be adopted by so many forms of businesses (Luo and Zhong, 2015).
The benefits and drawbacks of social media in businesses are also an important part of the
discussion.
Program
The program can be defined as a set of tasks that associated with the capacities of the
consumers and tools. The expansion of abilities is further set to match the target which
constantly changing capturing the maximum advantages of social media. The structure is also

ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS IN
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set for the diversified as well as a complicated scale where the high amount of volume along
with velocity and a range needed to match with particular technology as well as analytics
methodology. The platform of social media has come up as the new front for many
businesses to execute the strategies for the sake of marketing (Ngai et al., 2015). Instances of
social media platform that any business company uses are the Twitter and Facebook since
these two platforms have actually changed the way in which an organization is being
conducted at the current time.
Future career
The future of social media is very bright for the businesses, this is why I would like to
continue my interest in the concept and find out new ways to inculcate social media which
companies can try to execute. It will not just assist in working in an effective manner
however also meet the issues of data life.
Life
The main concern shown in the report related to social media can be handled for the
organization success. This further will be crucial to match the information with sudden
transitions of social media implementation as well.
Objectives about what happened in the process
The main aim of the discussion is to review the drawbacks and benefits of social media in
business. But, there is also the discussion of the kinds of social media existing in the market
which an organization can evaluate and may decide to use to market their work. I during the
research have worked inconsistently as well the types, volumes and the overall velocity of the
current system where the data can require to be match depending on the generating and
overall processing of the demands to meet the development (Prpić et al., 2015).

ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS IN
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Evaluation of learning
The existence of social media has further provided many organizations with so many options
for them to comfortably reach so many potential customers and be able to set up awareness of
the brands. Platforms like Google plus can be one option apart from Facebook and Twitter
that has acquired traction in the world of social media. In addition, Instagram is the platform
which is also recommended to the organization specifically that have a constant stream of
short video as well as image content (Schaltegger and Wagner, 2017). LinkedIn is another
platform which is immensely popular for the people who are freelancers since it helps in
getting new customers.
Explanation of learning process
The process of evaluation in this discussion is about how distinct practice in Assignment I
and II was assisting to match with the structure of social media setup. The answers can also
be helpful to make sure that the data collection and then function on increasing the overall
productivity also. This can be crucial to match the needs by improving the current research
methodologies.
Explanation of the planning about applying the learning in the system
Social media in business rise the overall revenue. In addition, the usage of social media in
business can also help the company to grow and establishes as a brand. Social media
platforms usually work as the method in which business company can be able to gain new
consumers (Trainor et al., 2014). Business companies can also utilise the social media
platform as a platform to work and research the progress of the competition.
Conclusion
Based on the transformation, it is easier to say that my main attention was on understanding
the impact of social media on organization’s performance (Trainor et al., 2014). According to

ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS IN
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the research that has been processed, there is the existence of the proper collection of
literature which shows the present research that can be done depending on the research
methods.

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Reference
Brooks, S., 2015. Does personal social media usage affect efficiency and well-
being?. Computers in Human Behavior, 46, pp.26-37.
Dubos, R., 2017. Social capital: Theory and research. Routledge.
Hair Jr, J.F., Wolfinbarger, M., Money, A.H., Samuel, P. and Page, M.J., 2015. Essentials of
business research methods. Routledge.
He, W., Wu, H., Yan, G., Akula, V. and Shen, J., 2015. A novel social media competitive
analytics framework with sentiment benchmarks. Information & Management, 52(7), pp.801-
812.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
Luo, Q. and Zhong, D., 2015. Using social network analysis to explain communication
characteristics of travel-related electronic word-of-mouth on social networking sites. Tourism
Management, 46, pp.274-282.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs,
and conceptual frameworks. International Journal of Information Management, 35(1), pp.33-
44.
Prpić, J., Shukla, P.P., Kietzmann, J.H. and McCarthy, I.P., 2015. How to work a crowd:
Developing crowd capital through crowdsourcing. Business Horizons, 58(1), pp.77-85.
Schaltegger, S. and Wagner, M. eds., 2017. Managing the business case for sustainability:
The integration of social, environmental and economic performance. Routledge.

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Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology
usage and customer relationship performance: A capabilities-based examination of social
CRM. Journal of Business Research, 67(6), pp.1201-1208.