MGT502 Business Communication Report: E-commerce Advantages Analysis

This report analyzes the advantages of e-commerce, focusing on how online platforms benefit businesses. It explores the impact of e-commerce on customer loyalty, highlighting how companies can retain clients through online interactions and benefits. The report also discusses the role of e-commerce in expanding a company's client base and increasing revenue, particularly in international markets. Furthermore, it examines the importance of customer reviews and advertising in enhancing e-commerce within an organization. The report references academic sources to support its claims and concludes that e-commerce is advantageous for overall business growth. The report also highlights the importance of privacy in e-commerce activities.

Running head: ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
Name of the Student
Name of the University
Author Note

1ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
E-commerce encompasses all the activities that are undertaken by the company in order
to ensure the dealings with the clients from all over the world. The companies that ensure an e-
commerce activity are known to be connected to the clientele with the help of the internet. The
following paper addresses the advantageous factors of the activities of e-commerce.
The e-commerce facilities that are provided by the clientele tend to help the companies to
retain the loyal clientele of the company. The clientele of the company is generally attracted to
the benefits that are provided by the company through the e-commerce sites rather than the brick
and mortar stores that are maintained by the company (Deng & Wang, 2016). The use of the e-
commerce often helps the company to develop the client base of the company as well. The
companies that have been dealing with the e-commerce are known to have been maintaining the
privacy of the clientele as well (Payaro & Papa, 2016). The e-commerce activities that are
maintained by the organization tend to implement the various factors that are necessary for the
maintenance of the privacy of the credentials that are being shared by the concerned clients
(Mohammed & Tejay, 2017). The e-commerce activities further allow the concerned companies
to deal with the increase in the client base in the international markets as well. The clients of the
organization tend to remain loyal to the company. This helps in the market expansion of the
company as well. The increase in the client base of the company further helps in the increase in
the revenue that is generated from the sales of the company products in the various international
markets (Patel, Goyal & Agarwal, 2018). The e-commerce websites help the clients to have a
prior knowledge of the products that they have been marketing through the publication of the
reviews that the concerned products have been receiving from the existing clients of the
company. This further helps the clientele in choosing one single product from a plethora of
products that are available on the given company website (Patwardhan & Gawai, 2017). The

2ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
reviews as well as the advertising of the concerned products further helps in the development of
e-commerce within the organization.
Thus, in lieu of the above discussion, it might be stated that the e-commerce is
advantageous to the overall growth of the concerned business organization.

3ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
References
Deng, Z., & Wang, Z. (2016). Early-mover advantages at cross-border business-to-business e-
commerce portals. Journal of Business Research, 69(12), 6002-6011. Available at DOI:
10.1016/j.jbusres.2016.05.015
Mohammed, Z. A., & Tejay, G. P. (2017). Examining privacy concerns and ecommerce adoption
in developing countries: The impact of culture in shaping individuals' perceptions toward
technology. Computers & Security, 67, 254-265. Available at DOI:
10.1016/j.cose.2017.03.001
Patel, D., Goyal, S., & Agarwal, R. (2018). E-Commerce Business Model. In Improving E-
Commerce Web Applications Through Business Intelligence Techniques (pp. 110-129).
IGI Global. Available at: https://www.igi-global.com/chapter/e-commerce-business-
model/197191
Patwardhan, R., & Gawai, N. (2017). Trustworthiness of the users and products based on user
reviews on ecommerce sites. International Journal of Advanced Research in Computer
Science, 8(7). Available at DOI: 10.26483/ijarcs.v8i7.4243
Payaro, A., & Papa, A. R. (2016, June). Products suitable for ecommerce. A proposed model for
click and bricks companies. In 4th International Conference on Contemporary Marketing
Issues ICCMI June 22-24, 2016 Heraklion, Greece (p. 115). Available at DOI:
10.17265/2328-2185/2017.03.005