Business Research: Reflective Writing on Social Networks Impact

This report presents a reflective analysis of a student's learning experience while conducting research on the advantages and disadvantages of social networks in business. The student, having completed two previous assignments, details the knowledge gained throughout the research process, including identifying research problems, developing objectives, collecting and analyzing data, and selecting appropriate research methods. The reflection covers the impact of social media on business, highlighting increased brand awareness, customer engagement, and potential drawbacks related to data security and brand image management. The student discusses the importance of reflective writing in improving critical thinking and applying the acquired knowledge to future business endeavors, emphasizing the need for strategic management of social media presence and security measures. The report concludes with a discussion on the value of reflective writing in enhancing learning outcomes and future professional development.

ASSIGNMENT 3: REFLECTIVE WRITING
ADVANTAGES AND DISADVANTAGES OF SOCIAL
NETWORKS IN BUSINESS
Subject: Business Research-HI6008
Student: Rasulkhon Oppokkhonov
Student ID: DY30589
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Table of Contents
Introduction......................................................................................................................................3
Reflective analysis...........................................................................................................................3
Conclusion.......................................................................................................................................5
Works Cited.....................................................................................................................................6
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Introduction
After completing the assignment 1 and assignment 2, the researcher has obtained significant
knowledge pertaining to carrying out a research and completing it properly. Therefore, in the
third assignment, the researcher has talked about the learning gained while doing the first two
assignments. Here, the researcher is going to prepare an individual reflective journal of 12-week
duration that contains the critical examination of the learning method of the researcher. The
assignment involves reviewing the progress of the researcher in terms of achieving learning
goals related to the first two assignments on the advantages and disadvantages of social networks
in business.
Reflective analysis
Reflection allows people to conjecture their own performs, so that they can develop their own
work. Doing reflective assignments influence people to enhance their learning by identifying the
loopholes in their own work and finding ways to overcome them (Richmond, McCurrie &
Nelson 2015).
During the first and second week, I have learned to identify a research problem by going
through the findings of the previous research on the same topic, different journals, books and
credible websites.I have read many kinds of literature for identifying the major advantages and
disadvantages of social media in business. I have found that social media plays an important role
in the present business environment. However, it has some drawbacks too. Therefore, I chose
this topic to find out the strengths and weaknesses of social networks in business. Thus, my first
learning objective was achieved during the first two weeks.
After identifying the research problem, during the third and fourth week, I developed research
objectives that are to be achieved at the end of the research. Thus, I learned the way of
developing research objectives. Further, in the fifth and sixth week, I learned to search for
secondary data and collect them for having greater knowledge on the research topic. Moreover, I
also learned to analyse the literature criticallyand this was my third learning objective. During
the seventh and eighth week, I gained knowledge regarding different research methods and their
importance in research. Based on that, I selected appropriate research methods for the present
research. In the ninth and tenth week, I continued to understand various research techniques
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and learned the way of collecting primary data. Thus, my learning goal of collecting primary
data was achieved in these two weeks. During the 11th and 12th weeks, I learned the way of
analysing the collection date for obtaining the research outcome.Thus, my last learning objective
was also achieved.
While doing assignment 1, I have learned that in the current business scenario, social networks
are considered as the most necessary and effective way of doing business.
Therefore, organisations use social media platforms to increase their brand awareness, customer
base, competitiveness and improving service quality and communication with the customers.
However, marketers also face some issues related to security of information and maintaining the
social accounts on a regular basis. This has a damaging impact on the brand image and
profitability of the company (Emily Copp 2016). In the second assignment, I have learned so
many things related to a research such as, identifying the research problem, analysing secondary
data, selecting research methods, preparing the questionnaire, collecting and analysing data for
preparing the final research report.
All these knowledge are extremely valuable for me, as they will help me in my future
researchers. Using the knowledge and experience of my present research, I will be able to
conduct a more proficient research in the future with less error.
When people learn and reflect themselves on their learning, they obtain better knowledge that
helps them in their future courses, programs, future career and in life. It also improves the
criticalthinking ability of the students (Naber & Wyatt 2014). My present learning will help me
in my future business courses. Considering the drawbacks of social networks in business, I will
take proper measure so that it can bring only positive impact to my business. Not only in my
business, using the knowledge I will be more conscious about my personal social accounts too so
that I do not have to face any security issue.
I identified the research problem for conducting the research. I conducted a literature review and
selected suitable research methods to carry out the research. I read a large number of books,
journals, and websites to acquire greater knowledge on the research topic. I have seen that social
networks affect the business world both positively and negatively. However, I heard from my
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professor that business could transform the negative side of social media into positive sides by
taking effective measures.
The business research was highly useful, as it expanded my knowledge area significantly. Before
doing this research, I only knew about the positive sides of social media in business and I did not
have any idea regarding the damages it can bring to a business, if not managed properly. Hence,
the present business research has explored my knowledge largely.
I did the assignment 1 specifically for gaining a considerable amount of knowledge on the
different aspects of social media in business. After gaining sufficient knowledge, I carried out the
assignment 2 for developing a research proposal, so that I can bring out some more information
on the research topic by conducting a research.
Reflective writing is helpful in improving evaluation of learning results, developing student
learning and professional career. It reveals effective practices and areas that need further
consideration and improvement (Allan & Driscoll 2014). The things I have learned from the
present assignment will be applied to my business when I will start my own business and expand
its presence through social media. I will hire an expert, who will be able to take care of the
security issues related to online transactions and maintain a positive brand image on the social
media.
Conclusion
Reflective writing is an effective way of identifying own weaknesses and that can be changed to
own strengths. Thus, the things I have learned through the reflective writing have helped me to
rethink about the learning goals, I have achieved. Whatever, I have learned from this research
will help me in future courses to do them in a better way.
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Works Cited
Allan, EG & Driscoll, DL 2014, 'The three-fold benefit of reflective writing: Improving program
assessment, student learning, and faculty professional development', Assessing Writing, vol 21,
no. 1, pp. 37-55.
Emily Copp 2016, Hootsuite Social Media Management, viewed 18 September 2017,
<https://blog.hootsuite.com/social-media-for-business/>.
Naber, J & Wyatt, TH 2014, 'The effect of reflective writing interventions on the critical thinking
skills and dispositions of baccalaureate nursing students', Nurse Education Today, vol 34, no. 1,
pp. 67-72.
Richmond, KJ, McCurrie, MK & Nelson, L 2015, 'Reconsidering Reflective Writing across the
College Curriculum: Promoting Individual Growth, Knowledge Transfer and Social
Connections', Tampa, Florida.
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