Analyzing the Advantages of Diversity in a Global Business Environment

This essay discusses the advantages of diversity in a contemporary global business environment. It highlights how diversity brings new perspectives, enhances employee retention, increases profits, builds a better business reputation, and provides access to a broader client base. The essay uses Unilever as an example of a multinational organization that benefits from embracing diversity. It concludes that diversity is essential for businesses to meet market requirements, foster innovation, and achieve a competitive edge in the global arena. Desklib offers a platform for students to access this and other solved assignments.

Contemporary Society in
a Global World
Magazine article

Contents
Contents...........................................................................................................................................2
DIVERSITY IN BUSINESS ENVIRONMENT…… WHAT ARE THE
ADVANTAGES ?......................................................................................................................1

DIVERSITY IN BUSINESS
ENVIRONMENT……
WHAT ARE THE
ADVANTAGES ?
INTRODUCTION
Contemporary society is the modern
society which are present at that time and is
related to features of society. Diversity in
era of globalisation is more related to
ethnicity, gender and race. It consists
employees with different political belief,
socio economic background, religious,
sexual orientation, disabilities, sexual
orientation, education and many more.
It has been discovered by companies
that diverse, as well as inclusive workplace
is providing various benefits to business
beyond that optics. This diversity helps
business ventures to analyse and understand
needs, demands and requirement of
customers and also allow them to provide
innovative solution for overcome of their
problems. It improves morale as well as
satisfying needs of workforce which allow
them to work with dedication. Diversity in
business environment helps to understand
demographics and things which moves them
for products and service. It helps business to
improve satisfaction of customers with
manging and improving human resources
which allow them to interact with different
clientele base.
SUMMARY
There is increasing trend fo
globalisation in contemporary social in
which diversity is comprises racial
background, dissimilar ethnicities and many
more. It provides wide range of talented
human resource, motivation as well as
consumer insight to needs. For instance,
Unilever is a multinational organisation
which is getting success as it is accepting
individual differences and also helps
employees for attainment of full potential of
employees. Diversity is providing different
advantages to an organisation which are
mentioned below:
New perspectives
Diversity plays important role in
business as it brings new and fresh
perspective of people in a business
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environment. There are different issues
occur in an organisation which create
problems for company and in order to solve
these problems, business require new
perspective for these problems, It help them
to solving problems occur in organisation
effectively and also contributing to
improving productivity of company which
allow them to gain competitive advantage
for company. For instance, Unilever is an
organisation which is hiring employees from
different countries, culture which has new
perspective for a given situation These
employees help companies to get new skills
and knowledge which improve decision
making capability of an organisation. It
widening up different perspectives of
company and also allow them to get new
experience. This situation helps to cooperate
employees with each other and combine new
perspective as well as creative thinking with
dynamic working environment.
Enhances employee retention
Diversity helps business in retaining
employees for long term. It can be done as
this diversity provide sense of valued and
respect to employees in working
environment and also create different
opportunity for business and attracting new
employees in business. Diversity create
motivation among existing employees to
continue to work in an organisation. In
situation of Unilever Plc, adoption of
diversity in organisation helps them to
reduce turnover of employees which is a
beneficial situation as it reduces cost and
other expenses related to recruitment and
selection. It also saves times for managers of
company to hire people with right skills set.
It helps company to build a strong position
of their organisation in competitive business
environment among competitors.
Increases profits
There is increasing trends of cultural
diversity which provide different advantage
to business as it allows them to increase
their profitability and also allow them to
build a stronger position in an enterprise. A
company is operating in market for purpose
of earning profit. With implementation of
diversity in organisation, different advantage
is experience by company as it allows them
to attain business objectives that results in
increasing profit. It can be identified that
addition of diversity in business helps them
to generate more revues in compare to
organisation which does not have diversity.
For instance, Unilever Plc is an organisation
which has diversity in their business
environment that provide them benefit in
manty ways. It allows managers of company
to manage different practices of company in
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effective manner which improve financial
performance of company. Diverse
workforce in business helps them to make
quick decision and also provide various
advantage to company.
Better reputation of business
Diversity is important for business
environment as it helps an enterprise to be
dedication for purpose of building reputation
of business. Workplace diversity is
important for a business in order to make it
more interesting and newer. In this,
managers of company are encouraging
people from different background to work
together and create new experience. For
instance, Unilever Plc get various benefits
from workplace diversity as it helps them to
provide them products and service in
different parts of worlds and also helps them
to understand needs of customers ty personal
level. It creates desire among people for
accepting differences among people and
allow them to treat all people equally
without any discrimination.
Accessing broader client base
Workplace diversity does not limit
business to a geographic boundary as well as
territories. Business which is selling right
products that suits to requirement of
customers can be able to offer their products
in different parts of world. So, business in
this increasing trend of interest, needs to add
overcome of culture barrier and language
barrier. Recruitment and selection of
employees form different culture helps
business to take advantage culture
differences. Employees with knowledge of
other language allow company to access to
wide context of employees. It improves
image of company minds of society as they
are hiring people from different community
without any discrimination. In context of
Unilever Plc, it allows managers of
company to have diverse workforce in their
organisation and allow them to develop and
maintain understanding with customers.
CONCLUSION
From above mentioned discussion, it can be
summarised that business environment is an
important term which consist different
factors that can create impact over business.
It consists different people which are of
diverse background, strength, potential that
allow them to meet requirement of market.
Business environment provide new
perspective to business, increasing profit,
business reputation of company, improving
employee retention and allow people to
work together at professional level.
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