Advent Footwear: Strategic Plan Part III - Balanced Scorecard Report

This report provides a comprehensive analysis of Advent Footwear's strategic plan, specifically focusing on the implementation of a Balanced Scorecard (BSC) within its R&D division. The report details the four perspectives of the BSC: Customer, Financial, Internal Business Process, and Learning and Growth, outlining the objectives, measures, targets, and initiatives for each. The Customer perspective prioritizes customer satisfaction, while the Financial perspective emphasizes profitable growth and stakeholder investment. The Internal Business Process perspective focuses on efficiency and asset utilization, and the Learning and Growth perspective centers on innovation and employee development. The report also includes a detailed communication plan, emphasizing the importance of effective communication for project success, detailing methods, tools, and audience considerations. The report concludes by highlighting the importance of the BSC and communication plan in aligning the R&D division's performance with the overall strategic objectives of Advent Footwear, adapting the Kaplan and Norton methodology. The appendices provide detailed charts and matrices illustrating strategic priorities, objectives, and communication methods.