Adventure Hire Marketing Plan: Western Australia Tourism

This marketing plan, developed for Adventure Hire Company, outlines strategies to promote Western Australia as a road trip destination. The plan begins with an executive summary and introduction, followed by an evaluation of marketing opportunities, organizational objectives, and a discussion of threats and returns. A SWOT and GAP analysis is conducted, identifying strengths, weaknesses, opportunities, and threats, along with potential alliances. The plan details feasible marketing strategies, including pricing, placement, and promotion, as well as a marketing mix and target market segmentation. It further includes marketing metrics, a tactical plan with a work schedule, budget considerations, and legal and ethical aspects. The plan aims to attract tourists and provide them with quality goods and services, including the introduction of survival kit products to enhance safety. The plan also incorporates marketing strategies and metrics, and a budget to achieve its goals.