Adventure Tour and Travel Company Business Report: UK Market

This report presents a business plan for the "Adventure Tour and Travel Company," a UK-based online travel agency targeting solo travelers and individuals over 45. The company aims to provide a range of services, including flight bookings, hotel reservations, and customized tour packages, with a focus on adventure tourism. The report outlines the company's business aims, products and services, target market (UK-based local and global travelers), branding strategy, and marketing approach. It includes a competitor analysis, highlighting the company's unique selling proposition (USP) of nature and adventurous travel styles. The report also details the company's operations, logistics, cost and pricing strategy, and financial forecasts, including sales and cost projections. The company seeks investment to establish its online concierge service, aiming to become a leading travel agency in the UK within ten years.

Adventure Tour and Travel
company
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Insert ID number
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Table of Contents
Business Overview.........................................................................................................................................4
Section Two...................................................................................................................................................5
Section Three.................................................................................................................................................6
Section Four...................................................................................................................................................7
Section Five...................................................................................................................................................8
Section Six.....................................................................................................................................................9
Section Seven...............................................................................................................................................10
Section Eight................................................................................................................................................12
Section Nine.................................................................................................................................................13
References....................................................................................................................................................15
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Business Overview
1.1 Business summary:
Name of the company will be “ Adventure Tour and Travel company”. It will be a standard Tour
and Travelling agency that will be based in UK. Company will handle all the aspects of tour and travels
related businesses such as booking for flights, booking for buses, rental cars/cabs, hotel booking and
many travellers and tour related services. We will provide online services to our clients that they can book
at their own place.
This Adventure Tour and Travel company will base on adventure tour but we will also plan other
packages to the customers according to season and demand at affordable price that won't put pressure on
pockets of our clients at local, corporate clients, state, national and international level.
The business idea is for online concierge service development that will targets solo travels, over
45's particularly. The business will be innovative and asks an investor for up to £150 000 in return of a
percentage of equity (Becker, 2016).
1.2 Business aims:
Adventure Tour and Travel company aim will be to provide local businesses to UK travellers as
the main benefit is to connect people and support local small businesses. It will mostly provide the best
service to most adventurous travellers. This business will mainly focus on the clients over 45's. We will
ensure that we'll hire the best professionals who are well experienced in the tour and travels industry.
Online concierge service plan will be to position the business to become the leading brand in the
travels and tours line f business in the UK and also to be amongst top 20 travels and tour agencies within
the first 10 years of operations. We will ensure that we work hard to meet and surpass our clients
expectations whenever they hire our services, and we will do all that is permitted by the law in the UK to
achieve our business goals, aim and ambition (Chambers and Humble, 2017).
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Section Two
Products and services
3.1 Describe the core product/service you are going to sell:
Online Adventure Tour and Travel company will offer the variety of products and services within
in the scope of travels and tour company in the UK. Core products that our business will offer are listed
below:
Internet Travel service: This Adventure Tour and Travel company business will mainly base on
providing online services to our clients and customers. In this service they can book trip through internet
at their place they will not need to do efforts to come office, in this they can make payment with full
security.
Hotel booking: Online Adventure Tour and Travel company will also provide the hotel booking facility
in prior before going in the trip. Because of this facility, clients will not have to face any problem
regarding hotels in new place. Will also help them to choose hotels and room as per their choice and
economic conditions (Dinnie, 2015).
Different packages: As this Online Adventure Tour and Travel company will be a tour and travel
company which will mainly provide adventurous trip to clients over 45's but except this we will plan
other packages for the clients, hat will not bound their choice and will also helpful for the company as
well to make profit.
3.2 Explain your business’s product/service USP
USP of the Adventure Tour and Travel company business will be its large number of tourism
entities leading to easier booking and effective online booking portal. On this online portal clients and
customers will get all the information about the trips, price, hotels and other information at one click.
Other facility it will provide that customers will cancel the trip at any time via mobile and no cancellation
price will be charged. With the help of this portal customers will compare the price of their packages with
other agency as well help the company that it will make the transparent relation with their clients and
customers and build trust (McKeever, 2016).
3.3 Describe any other product/service you are going to be selling:
Other services and products that Adventure Tour and Travel company will provide are:
 It will provide the services of booking flights, hotel, bus, cars or cab.
 It will give the service of secure online payment.
 Will develop mobile app for both android and iOS operators and give them reward points when
they will share this application with others.
 Company will also help their clients to apply visa for international trip.
 Will give the breakfast and drinks as complement that shows its hospitality.
 They will also provide the medical facilities at any time when any clients get injured in
adventurous trip (Chambers and Humble, 2017).
 Another service they will provide that is clients will book a trip or package and can pay later.
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Section Three
The market
4.1 Describe your typical customer:
Adventure Tour and Travel company typical customers will be solo traveller, over 45's
particularly. Company will focus on the customers who willingly purchase its adventure packages and
will target the UK bases local travellers to make connection and support with small business.
4.2 Where are your customers based?
Online Adventure Tour and Travel company will focus on the UK based local travellers as the
main benefit to connect people and support from local small businesses and global travellers as well, and
provide best services to most adventurous travellers. In this local business will help the concierge service
in the booking of domestic hotels, buses, domestic air tickets at low prices (A Sample Travel Agency
Business Plan Template,2019).
4.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your
product/service
For branding Adventure Tour and Travel company will use advertising method though TV and
internet. It will also develop mobile application for both android and iOS operators and will make unique
method for branding that it will give the rewards points to every user who will download this application
and will also give some reward points to sharing this application with others. The number of sharing will
increase hen the number of clients will also increase and will make a brand image of the Online concierge
service.
For branding it will provide some attractive discount policies that customers or clients will get the
30% discount on their first booking and additional discount of 20% when they will book trip via
application (A Sample Travel Agency Business Plan Template,2019).
Another way is to will create attractive website in which all the information will appear and will
post feedback from the clients that build trust and transparency between the clients and company. This
transparency will help the Online concierge service increasing their clients and number of bookings that
will profitable for them.
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Section Four
Market research
The tour and travel industry is one of the largest industry in the world and adventure tourism has
grown exponentially worldwide over the last few years as travellers are interested to visit unrecoverable
destination. Significant increasing role of government in the form of public and private partnership to
promote tourism work as fuel in the growth of the adventure truism market. Online travel industry is
basically trying to provide the hassle free booking and buying experience to the customers. Increasing the
use of the internet and social media are the primary factors that influence the growth of the online
travelling and tour industry.
As Adventure Tour and Travellers service is the idea of the three people, this shows the working
in a team is very effective that will get more effective and innovative ideas to posses the company in the
market. Team working skills like group of members will always there to help travellers as more of people
will there then the problem will quickly be resolved. New and innovative ideas will help the company to
make new products and services that increase the brand image. For the trip will make team or group who
handle the travellers and provide the services at their best.
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Section Five
Competitor analysis
Two strong competitors of the Online concierge service are Costsaver and Expat explore travel.
Costsaver agency is the group of 52 members and focus on 5 to 80 years old clients and it follows cultural
travelling style and market share of this company is £75.10 billion. Whereas Expat explore travel is the
group of 6 people and focus on 10 to 90 years old customers and this also follow the cultural travelling
style and the market share of this company is £64 billion.
As both of these competitors follow cultural travelling style, Adventure Tour and Travel company
will follow the nature and adventurous travelling style that will make it unique from others and give them
opportunities to explore more and expand its business (Tour Operators & Travel Companies in UK and
Great Britain,2019).
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Section Six
Marketing strategy
Adventure Tour and Travel company will cover the 4Ps(Product, price, place and promotion) of
marketing strategies.
Product - To become a one of the leading travelling company in UK Online concierge service will
provide variety of services and products to the customers and clients which will include the online
services of booking, payment, mobile application that will different from other travelling company.
Price - One of the aim of Online concierge service will to provide the services and products to their
customers at affordable price that would not put pressure on their pocket and willingly pay for the trip.
Place - Online concierge service will focus on the UK based local travellers that helps them connect with
the local businesses and this company will provide the packages for undiscovered destination for their
adventurous trip where the customers can enjoy and have fun at low cost.
Promotion - For promotion Online concierge service will apply some attractive discounting policies and
through mobile and internet and TV will promote the business.
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Section Seven
Operations and logistics
8.1 Premises:
It will require 800ft premises for opening this business. In this area company will be able to
establish all this equipment’s properly.
8.2 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Computer,
software
applications,
printer, telephones,
safety gadgets
Computer,
telephones
New Local supplies $ 5,000
8.3 Transport:
 Buses
 Cars/cabs
8.4 Legal requirements:
 Registered Business
 Permits and licences
 Federal licences
8.5 Insurance requirements:
 Property Insurance
 Professional liability insurance
 Vehicle insurance
8.6 Management and staff:
 Technical Management
 Marketing management
 Human Resource Management
 Finance Department
8.7 Additional information:
 Cruise line booking
 Drafting the contract documents
 Loan from bankers
 Health and safety arrangements
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Section Eight
Costs and pricing strategy
Product/service name Booking flight tickets
A Number of units in calculation 100
B
Product/service components Pre-reservation, prepayment services
C Total product/service cost 23400
D Cost per unit 234
E Price per unit 1.17
F Profit margin (£) 28.08
G Profit margin (%) 12%
H Mark up (%) 262.08 (by adding 12%markup)
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