Adventure Tourism Report: UK Market Analysis, Trends, and Impacts

This report provides a comprehensive overview of the adventure tourism market, focusing on the UK. It begins with a definition of adventure tourism and then delves into key facts, statistics, and impacts. The report examines customer profiles, market size, and economic factors, including forecast growth. It identifies key providers, such as Raw Adventures, and their strategies for targeting specific demographics and offering diverse activities. The analysis covers future trends like road-tripping and the use of technology for booking and trail access. Socio-cultural and environmental impacts are also assessed, including the influence of technological advancements and the effects of tourism on local economies and natural habitats. A SWOT analysis highlights the strengths, weaknesses, opportunities, and threats within the adventure tourism sector, providing a strategic perspective for stakeholders. The report concludes with a summary of the key findings and references to support the analysis.

Introduction
Adventure tourism is described as niche travel which is essentially
targeted to plan a visit to remote as well as exotic locations for
doing fun activities like trekking, scuba diving and many more. It
is an outdoor leisure activity which generally takes place at
wilderness setting.
Destinations/ activities/ sub-types
Varied key providers which offers adventure trips at UK have
chosen differential destinations as well as activities as per the
demands as well as preferences of people. Raw Adventures
offers mountain activities and also provide training to upgrade
their skills regarding adventure trips.
Conclusion
From the above mentioned information, it has been
assessed that tourism key providers put their varied efforts
in designing the adventure trips.
Future trends
Key providers/ organisations
•There are varied key providers at UK who provide adventure
tourism to travellers in a strategic manner. One of such key
providers is Raw Adventures which is based Snowdonia, North
Wales. They offer mountain activities as well as they also provide
courses for Climb Snowdown to people are seeking wilder
adventure trips.
References
• Buckley, R., 2021. Is adventure tourism
therapeutic?. Tourism recreation research. 46(4).
pp.553-557.
• Cheng, M., 2018. A cross-cultural comparison of East
and Western academic literature on adventure
tourism. Tourist Studies. 18(4). pp.357-374.
Threats
Unpredictable weather always
poses problems in adventure
tourism.
Increased pollution has depleted
natural destinations and resources
in a significant manner.
Strengths
There are varied exotic locations which
offers wilderness setting to travellers.
Changed dynamics and modified
behaviour of people towards adventure
trips poses as a strengths for tourism
providers.
Opportunities
Opening up of varied exotic locations
which can cater diverse needs of
travellers.
Through digitalised practices, tourism
can be flourished with the help of social
media and digital channels.
Weaknesses
Existing networks are not enough
strong in respect with tourism
providers.
Lack of marketing skills through
virtual way made tourists
unaware of varied adventure
destinations.
SWOT Analysis
Key facts, statistics and
impacts
Customer profile
Demographic (age, gender etc)
Key providers of adventure tourism are targeting teenagers as well as youth of
age 15 to 18 for providing them their services. However, some activities are
also gets designed for children of age between 10 to 15.
Geographic (where do they come from?)
This factor is majorly depends on areas or places which are used by tourism
providers for designing their adventure trips.
Other (motivations and behaviour)
Other motivators for people to go on adventure trips is their attitude and
willingness of doing something exotic and different in an effective manner.
Environmental impacts (for example impact on local
natural or animal habitats)
Behaviour of tourists in regards with use of facilities has advanced
environmental pollution in a significant manner.
Economic impacts (for example revenue generated for local
community)
Economic forces impact in a significant manner on tourism activities of
travellers. Due to global pandemic, travellers gets restricted from moving out
because of strict guidelines.
Socio-cultural impacts (for example impact on local
culture or society)
In relevance with adventure tourism in UK, socio-cultural factors encompasses
of family relationships, moral conduct, collective life styles and many more.
Market size (revenue generated, number of tourists per year)
Adventure tourism has contributed greatly in enhancement of local economies.
People spend lots of their resources for adventure tourism in Europe. United
Kingdom is considered as largest adventure market of tourism in Europe.
Title and Student names/ID/ Tutor name Environmental (new destinations, new sub-
types)
New destinations are discovered by key providers for
providing adventure tourism to travellers in a strategic manner.
Economic (forecast growth)
Numerous countries have ease their restrictions which led more
travellers to book their trips in relevance with tourism.
Social (new types of tourist and customer
behaviour)
Future trends in context to adventure tourism encompasses of
road-tripping as well as other travelling activities which
minimized contact with other people is still high in demand.
Technological
With the help of technological advancements, hikers, cyclists,
horse back riders can book their trials through online system in
an easy manner.