Adventure Tourism Report: Customer Profile, Market Size and Impacts

This report provides a comprehensive analysis of adventure tourism, covering key facts, statistics, and its environmental and socio-cultural impacts. It explores the customer profile, market size, and emerging trends, including the influence of technology and economic factors. The report also discusses various adventure activities and destinations, highlighting the importance of SWOT analysis in understanding the industry's strengths, weaknesses, opportunities, and threats. The role of tour planning organizations and the future development of adventure tourism, guided by organizations like the United Nations World Adventure Tourism Organization, are also examined. The document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

Introduction
Tourism and adventure are the activities which every person finds exciting and relaxing. Adventure
tourism includes activities like, riding, climbing, para gliding, games, recking. Rafting and many
more. Adventure begins from travelling, adventure is the overall journey which the person
experience before reaching final destination. Its the continuing journey which brings joy and
adventure to the traveller(Sand,and Gross2019). Tourism and adventure is a best quality time which
a person give to himself to experience and learn different cultures. It provides diverse exposure
which helps in experiencing and understanding different lifestyle. Adventure and tourism can be
classified into two categories, first is soft adventure activities and other is hard adventure tourism. .
This report will cover the idea of adventure and tourism and other activities which are associated
with tourism.
Destinations/ activities/ sub-types
the world is full of adventure. The beauty of this world is its diversity which bring curiosity in the
minds of people and they wish to explore and experience the beauty of this world. Every person
expects once in his life to go for an adventure in order to cut off from the busy hectic lifestyle.
People wants to relax and to get relaxation they seek to go far an adventure by planning a tour. Every
journey gives a beautiful experience and adventure which remains memorable for lifetime. The
adventures and activities which a person can experience in his/her journey are:
•motor riding
•fishing
•cooking
•sky diving
•bungee jumping
•trekking
•climbing etc.
CONCLUSION
From the above analysis, it can be summarised that the term adventure tourism is said
to be the various activities under which people prefer to travelling in various countries
and places. In order to enjoy the adventures and feel satisfied in life and be able to
focus on their business, jobs, or other professional work. Due to this, the adventure
travellers spend most of their time outside their usual environment for spending time
and leisure for the purpose of refreshment. With the help of SWOT analysis, the
situation of the Adventure Tourism can be understood in relation to the various
external factors, strengths or weakness with threats.
.
Future trends
Tour planning organisations
Tourism industry is a fastest growing industry, people of current generations believes in travelling
and exploring the world, they don't want to remain stuck at one place , there is a curiosity within a
people to travel and explore the world. Observing the trend of tourism , many organisation has
taken an opportunity to provide tourism services to people who wants to explore the adventure by
way of travelling. There are many tour planner who are experts and experienced travellers use their
experience to give best tourism experience to their customers. They organise and plan the entire
journey with different destinations together with many activities to give best adventure experience
to their customers. They provide the training for bungee jumping, rafting. sky diving requires
training activities which are included in the tour package. These tour ad travel companies provide
various packages which ranges from low to high and high to law the customer as per their
economic preference can choose any package(Santos, .,and et.al.,2019.). These travelling
companies via digital marketing and social media platform promote their plans and packages in
such a way to compel the customers to experience the travelling adventure..
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Threats
• Threats for the travel and Adventure Tourism
company, the adventures sports can damage most of
the forests and the biggest reason of deforestation is
to wildlife adventures.
• Also, the industry has become very competitive as
many companies joined this business.
• As professionals are required in this industry and if
the company lacks about the professional staff then
it will not be able to perform and serve the
customers better (Zhang and Zhang, 2020).
Strengths
• In the travel and tourism, the adventures are the strength of the
company in which the person, who gone to be travel, it can be
influenced by the adventure sports like camping, bungee
jumping, mountain climbing, skiing and many more.
• These can influence the travellers and the company treats it like
a strength. This complies that organization can earn money
multiplied in selling packages with the delivering of adventures
games.
Opportunities
• In the Opportunity, the company can explore new
places of adventures like wildlife world, this can
emphasizes the more tourist attention, fun for the
tourist.
• This can makes a opportunity for a company to grow
faster but adventures should be new not old like
rafting, bungee jump etc. (He, Ye, and Xiong, 2021).
Weakness
• The Weakness of the tour and travel companies
are the less management skills the management is
very important in all aspects.
• They provide poor adventures, lack of innovation,
lack of quality service, seasonal staff and high
turnover rates sometimes suffers financial bases.
SWOT Analysis
Key facts, statistics and impacts Customer profile
The are from where the customer belongs needs to be analysed properly. The background and financial capacity
helps in the determining what are their needs and wants which the business or tourism which have to cater. The
patterns of buying by the customers along with the the points of pain and demographic data are all considered here in
the profile information.
Statistics
The data related to the information which the business has to cater is know as demographic or statistics. It includes
the customer's age, sex, gender and other information which is required to ascertain the wants of the customers and
the proper location which is to be kept for the purpose of tourism adventure park or area ( da Mota and Pickering,
2020.). The major factor affecting the location of the adventure tourism is demographics only.
Geographic
The location of the adventure tourism depends majorly over the availability of resources, the are whether is capable
of catering the needs of the customers, etc. it also includes the factors like the type of location is it- plain plateau, etc.
the weather conditions are considered along with the plants and animals which are present at the location. The
geographical factors not only are responsible for deciding the location of tourism adventure but also the customer
profile and market size. There are few places which are likeable by the customers and thus their geography increases
the market size and the ones which are at remote geographical location decline the size of the same.
.
Environmental impacts
The adventure tourism is majorly centred to the environment . The plants and animals as are existing in their
natural habitat are also disturbed from the adventure tourism. The visiting of people requires that there should
be proper facilities for their stay and comfort. This is leading to the replacement of forest and other natural
environment being replaced by the the infrastructure, hotels, inns, lounges , etc. the impact which it is having
over the environment is largely reflected in the exchanges in economic indexes.
Economic impacts
The trends in society are subjected to various changes and they affect the economic factors. When the
adventure tourism is not considered to be in trend. Then the people are not willing to go for it. Rather they
switch to the activities which are popular among their generations and on other social media platforms. Thus
industry is affected.
Socio-cultural impacts
The impact of this type can have the barriers for the number of people who are willing to go in the market. The
change in place where the adventure tourism is to be laid changes the socio-cultural factors too (Aksu and Bayar,
K2019.). The people may be acquainted with the social practices and culture of one place and they might not be willing
to accept the elements like language, ethnicity, traditions and other things affecting the behaviour of individuals. In this
way the adventure tourism is profoundly impacted by the socio-cultural factors
Market size
The size of the market is determined by the number of visitors of the place. When there is increase in the number of
people who visit any particular area, the market size increases. At times when the there be decline in the population
visiting the market then the size of the market too declines considerably. Recent trends show that there has been
considerable decline in the size of the market in the previous years due to Covid and other major reasons affecting the
lives of the people.
.
Adventure Tourism Environmental
According to the environmental future trends is basically development of the new thing or individual
or in other words development in future. The new destination will develop, the settlement of all the
organization and make them as a adventure tourist place under the guidance of United Nations World
Adventure Tourism Organization. This implies that the working can be started to established the new
destination (Stylidis, Woosnam and Ivkov, 2020).
Economic
This can also increase, when the environmental factor becomes established in future trends the
forecasting growth also significant, growth rate of revenue can help to determines the future
economic growth.
Technological
Technology can also influence the foot fall of tourism, in which the new technologies are invented
that can help the adventure tourist to complete the tour easily. There are many adventures which can
uses technology like sky diving uses monitors, signal transmitters etc. That includes many things like
Robotic process automation, edge computing, Quantum computing, Artificial intelligences etc. (Xu,
2019, July).