Advertisement Analysis Report: A Comprehensive Study

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Advertisement assessment

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
Question 1....................................................................................................................................4
Question 2....................................................................................................................................5
Question 3....................................................................................................................................6
Question 4....................................................................................................................................7
Question 5....................................................................................................................................8
Question 6....................................................................................................................................9
Question 7..................................................................................................................................10
Question 8..................................................................................................................................11
Question 9..................................................................................................................................12
Question 10................................................................................................................................13
Question 11................................................................................................................................14
Question 12................................................................................................................................15
Question 13................................................................................................................................16
Question 14................................................................................................................................17
Question 15................................................................................................................................18
Question 16................................................................................................................................19
Question 17................................................................................................................................20
Question 18................................................................................................................................21
Question 19................................................................................................................................22
Question 20................................................................................................................................23
Question 21................................................................................................................................24

Task 2.............................................................................................................................................25
1. Prepare for a meeting..........................................................................................................25
2. Participate in the meeting...................................................................................................25
3. Prepare to develop a creative brief.....................................................................................25
4. Develop a creative brief......................................................................................................27
Conclusion.....................................................................................................................................29
Reference.......................................................................................................................................30

Introduction
In the global world of introducing the business, many organizations are gradually participating in
promotional activities and strategies. No matter how sophisticated strategies, advanced tools and
acquisition of assets they do. Eventually, strong results can be possible with the help of branding
and exploring. The more people aware of the stronger results will produce. In the event of
promoting anything, people use many advertising practices in order to expand brand awareness.
There are some practices through advertisement agencies in advertisement campaigns like
sharing messages at the same time with different media channels. These time frames are well
defined in terms of exploring the messages because they are fixed. The advertisement also
includes proper management to perform actions with a systematic process. The expertise of
advertisement campaigns arranges proper budget allocations and planning to identify their target
audiences and people wherein they want to explore brand awareness.

Task 1
Question 1
It refers to establish joint efforts between multiple departments of advertisements. With the help
of these principles of advertisement, campaigns can create careful planning and collaboration
which induces the desired reaction target from the advertisement (Daugherty, et.al., 2018). Four
principles are as follows:
1. Visual consistency: Advertisement should be very visual that exposes the correct
information through the visuals and images. Advertisements are often glances that have been
quickly reviewed by the people.
2. Campaign duration: The time schedule and duration of the campaign is necessary to decide
at the beginning of development programs. Frequently projected ads are shorter in duration
and more visual.
3. Consistent positioning: In the event of developing visualization of products in the
advertisement, the position is necessary to stay a bit longer in relation to the competition.
Development of consistent positions of projects removes uncertainty.
4. Repeated taglines: In order to increase the consistency, the hand-in-hand taglines must
flow. This strategy gives one of the most important approaches to increase the awareness of
the product.

Question 2
It refers to breaking a large market with the help of small segments in order to focus on specific
and premium customers. Target advertisement clearly specifies with the word that focusing on a
particular category such as demographics, psychographics, business industries and geographic
areas. The most effective use of targeting marketing in several markets are:
 It speaks directly to the audience and hit their requirements
 Attract people with high-quality products and easily reach to the customer.
 Provide significance and make the brand differ from the competitors.
 Helps to increase the loyalty of the customer

Question 3
The main objectives of advertising brief are to determine the targeted customers and audiences
on the basis of their requirements, giving position and re-position of the requirements, make the
people aware with product importance, setting up the time frame and budget for advertisement
campaign, etc (Taylor, 2018). The main contents of advertisement brief are as follows:
 Positioning
 Promising
 Response
 Time budget
 Guidelines

Question 4
Ethically projected ads never lie. The advertisements under ethics never make false
commitments and fake claims. Two key requirements for ethical advertisement as follows:
 The advertisement company is must be answerable for all the activities and actions
related to the advertisement campaign.
 Advertisement must retain the trust and loyalty of customers with the help of gaining
their confidence in the products.

Question 5
Advertisement is a lawful activity which created a trust between customers and products. Any
falsification of claims is a big legal offence in terms of cheating (Taylor, 2018). As there are
various laws have been made in order to prevent these fake claims such as:
 Trademark ordinance 2001
 Competition ordinance 2010
 Federal trade commission act
 The food and drug administration act
 Uniform deceptive trade practice act
 Consumer legal remedies act

Question 6
Bait advertisement is one of the types of fake advertisement and claim of attracting the
consumers attracts towards business doors. With the help of effective sales strategies and low
price is enough to get the consumers in the door. But bait advertisement does not include the
bargain and other advertised terms & conditions.
Bait advertising is clearly prohibited and illegal under Australian consumer law as advertisement
campaigns conduct products and services ads at a discounted price but not available in the
desired quantity.

Question 7
Puffery advertisements can be defined as the promotional components or materials that make
self-centered statements about the products and services. They are more subjective in nature
rather than objective. For ex: a company is product juicy items related to fruits and according to
the market segmentation and market orientation launching the products before launching of the
products of their rivalry firm.

Question 8
The requirement of analyzing advertisement in terms of marketing communication for allowing
complaints from the public that marketing content which appears in fact advertisement.
Guidance by AANA on marketing communication aims to ensure that customers are capable of
making distinctions between marketing communication and advertisement (Ghose and Todri,
2015). The AANA brings the code of conducts that aligns similar requirements. The main
objective of the relevant audience is to address a targeted audience. AANA releases best practice
guidelines in order to assist an advertisement campaign with new clauses.