Comparative Analysis of Two Advertisements: Maped & Honda
VerifiedAdded on 2020/05/16
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Report
AI Summary
This report provides a comparative analysis of two advertisements: Maped CrocCroc Inno sharpeners and Honda HR-V. The Maped advertisement, an audiovisual presentation, is aimed at upper and middle-class children and highlights the product's features and environmental friendliness. The report identifies potential issues such as the lack of representation of middle-class customers and the use of a fair-skinned model, which could lead to negative publicity. The Honda advertisement, which provides information about the SUV's variants, prices, and financing options, is informative but faces challenges due to currency differences and the potential perception of prioritizing the American market. The report offers recommendations for both advertisements, suggesting that Maped should showcase diverse social classes and ethnicities, and Honda should tailor advertisements to specific markets with local currency pricing. The report concludes by referencing relevant sources like YouTube and Maped's website.
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