Analysis of Magazine Advertisements: Course Name, University Name

This report provides an analysis of magazine advertisements, focusing on the message strategies and execution frameworks employed by various brands. The report examines advertisements from Heinz, Burger King, Nike, Samsung, and Apple, highlighting the unique approaches each company takes to reach consumers. The analysis includes the specific messages conveyed, such as Heinz emphasizing ketchup quality, Burger King promoting their burgers, Nike showcasing athletic achievements, Samsung promoting innovative technology, and Apple using a historical reference to address a contemporary issue. The report also discusses alternative strategies and execution methods that could have been used to enhance the effectiveness of these advertisements, such as more diverse approaches for Heinz and a more refined presentation for Nike. The report concludes with references to relevant academic sources.

Running head: ADVERTISEMENT IN MAGAZINE
Advertisement in magazine
Name of the student
Name of the university
Author note

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The essay concentrates on the five advertisements on television of the United States.
The five advertisements on television are;
 Heinz
 Burger king
 Nike
 Samsung
 Apple
Message strategy, appeal and the execution framework
 The message strategy of Heinz includes the delivery of the finest ketch up to the
customers to bring an extra taste to the foods.
 The message strategy of burger king includes the offering of the tasty burger to the
customers. The message provided in the ad includes the authentic the offering of the
taste of the burgers.
 The message strategy of Nike includes the offering of the remarkable effort to break
the challenge of two-hour marathon barrier. The strategy includes the attractive
message to the real-world challenge that can test the limits of human potential.
 The message strategy of Samsung includes the strategy of a flightless soar. The
advertisement includes the users can compare themselves to the bird who can soar
high virtually.
 The message strategy of apple includes the narration from the late Carl Sagan. It has
been used from the book of 1994 in order to deliver the beautiful protest ad shortly
after the president Trump pulled the U.S out of the Paris climate accord (Andrews &
Shimp, 2017)
The other message and execution strategies that could have been applied

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 Choosing the right television advertising agencies
 It should have been circulated in all channels in the television.
 The execution strategy of Heinz could focus more on the variety than the quality.
 The advertisement of Nike was loud and rough. It could have been more
sophisticated.
 The advertisement of the burger king was too short. Moreover the ad film was
exaggerated. It should have been practical so that it would have been convincing to
the customers (Percy, 2014).

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References
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of
integrated marketing communications. Nelson Education.
Percy, L. (2014). Strategic integrated marketing communications. Routledge.