BBA-3A, Marketing Principles: Detailed Advertisement Analysis Report

This report analyzes four types of advertisements: informative, persuasive, comparative, and reminder ads. The informative advertisement example is Google's Pixel 4, highlighting its features. The persuasive ad features Heinz ketchup, using Ed Sheeran to attract a younger audience. Burger King's advertisement comparing its Whopper to McDonald's Big Mac is analyzed as a comparative ad. Lastly, Asian Paints' "Homes-not Showrooms" ad is examined as a reminder advertisement, focusing on creating memories. The report discusses how each advertisement reinforces consumer attitudes and builds brand awareness.