Business Communication: Advertising Campaign, Theories, and Barriers

This report examines the critical role of organizational communication in business, highlighting its importance in creating a productive environment between a company and its workers. It covers key theories of organizational communication, including formal and informal communication, oral and written communication, directional communication (downward, upward, horizontal), and internal and external communication. The report also delves into the 7 C's of communication: completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness, emphasizing their role in ensuring clear, credible communication with customers. Furthermore, the report identifies and discusses various organizational communication barriers such as attitudinal, emotional, physical, informational, and cultural barriers, using the context of COVID-19 vaccination in the UK as a case study. Finally, it outlines government strategies to overcome these barriers, including addressing language differences, managing emotionality, overcoming physical barriers through technology, and mitigating psychological barriers through open-mindedness and empathy. The report concludes that effective communication is essential for organizational success and that overcoming barriers through strategic approaches can lead to better outcomes.

Business
Communication -
Advertising campaign
and Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Theories of organizational communication................................................................................1
organisational communication barriers. .....................................................................................3
the government strategies in order to overcome the barriers......................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Organisational communication refers to the activity which include connection within business
and customers abstraction. It creates a working environment between company and workers. It
can be verbal and non verbal connection in structure bodies. This is mainly required to convey a
common goal for industry to achieve by working systematically(Ukowitz, 2021).
The importance of communication are to promote or motivating the members by telling them
about the task how is to be done and when is to be done or how they can improve their
performance. This report will cover theories and barriers of communication and strategies to
overcome from these barriers.
MAIN BODY
Theories of organizational communication.
The manger is running the business at any scale whether it is small scale, non profit organisation,
or large corporate communication is necessary. The visitors, consumers and clients etc.
everybody wants clear and accuracy in massages. It consist a basic theories follow the
organisational communication concept which are describe below.
Formal and informal communication -
Its all about language and tone business uses to convey with consumers and clients during
conducting a business activity.
 Formal communication- it tends to follow a specific structure which include email
campaign and meetings. It is important in situations such as job offers, press conference
and etc. this makes the misconception improbable and administrative success probable.
 Informal communication- most of company follows this type of communication it is
less strategic. Employees this technique to convey with each other with in the firm. This
include face to face communication, conversation through social apps and share task
through mails. This is important for implementing time saving process(Dube and Scott,
2018).
Oral and Written communication -
The technique play a vital role in organisation success.

 Oral communication- It is the way person communicate face to face to their mates,
colleagues or customers. This theory is important to form a strong relationship and
building trust among teams.
 Written communication- it is also important while running a business. It include email,
messages, social media etc. this theory is beneficial when the organisation have more
time to think or making decision. It is more strategic method for firm.
Direction communication -
It means the way a person communicate with someone can change in accordance to the position
of the person. There are types of directional listed below(Taylor, 2021).
 Downward- It refers to an individual communicating with other person who is working
under the guidance of upper level. It is necessary in ordering senses such as a manager
conveying the task to the team etc.
 Upward- it is opposite to the downward directional communication. It is used in
workplace situation such as a subordinate ask to advice on a task and employee sharing
detail with a manager. It is effective method because it build a equal workplace.
 Horizontal – it refers to the method which include the communication of members at
similar platform. It happens in situation such as team meeting to share their views and
an co-worker asking for guidance.
Internal and external communication-
The theory divided in two sectors these refer with whom employees communicate.
 Internal communication- theory focuses on the way worker interact with other. It
involve training modules such as decision making courses and workplace social
activities. The businesses have to understand that employees can build and make
effective connections. It can be more challenging for big enterprises and for those who
allow members to work from anywhere.
 External communication- It show that how industry communicates with extinct world.
It includes digital media, TV, marketing material, advertising and branding or customer
support.
7 C's of communication-

 completeness- it states that the communication must be complete and convey all the
facts required by the viewers or listeners. The communicator should convey according
the mindset of acquire(Rukato, 2018)This is important for running firm properly and
smoothly.
 Conciseness- it means the firm is communicating the message which they want to
express in summarise way. It is required for effective communication. The importance of
this theory are it s time saving and it conveys the main subject and details. It is non
repetitive in quality.
 Consideration- it implies the listeners viewpoints, heritage, attitude and eduction level.
This method makes effort to make an two way communication by you approach and
putting interest in the people. It creates the positive reaction from listeners.
 clarity- It states putting focus on particular message or objective at a time, rather than
focusing on many objectives. It basic features are making things much easier and
absolute lucidity of things.
 Concreteness- it means being specific and clear not blurry or normal. It gives confidence
to the members. Its features such as it contains facts and figure details or it gives clarity
not misconception.
 Courtesy- it states that messages which are convey by business must consider the
expression and include respect for receiver. They should be sincere, polite and keen. Its
basic notes are it message the positive and focused on the people or it is not all unfair.
 Correctness- it means that while conveying the message, there is no grammatical error
in communication. It basic terms are that message is exact or correct and it uses the right
language in content.
Thus, by using these c's business will stay clear, correct and credible with customers that gives
success to the firm.
organisational communication barriers.
 Attitudinal barriers – it results from the individual attitude and supposable that build
up over the decades. In case of covid vaccination, people attitude towards vaccine are
negative due to influencers and some rumours of falling sick.

 Emotional barriers- it relate to the sentiments of audiences that can effect the structure.
In case of covid vaccine, people get influenced by the rumours or fake news of that they
will die or some other diseases can be happen.
 Physical barriers – it refers to the barriers in management are place, location and many
more that reduce the effectiveness of organisation. In context of covid vaccination, the
population feels lazy or thinks it is far from there destination to go for vaccination
because of location where the campaign is being holding.
 information barriers – this states that lack of information and mass of detail can be
barrier for business. Because the wrong information can cause massive loss to firm. In
extent of covid vaccine, by news channels and population the information has passed that
due to vaccine people are dying and may more so most of people have fear of dying
before age.
 Cultural barriers – different culture have different meanings for various values of
society. It include religion, dressings and general behaviour etc. in terms of covid
vaccine, in UK most of population are migrated they don't know the regional language of
that country. This can be region of not applying vaccine.
However, these all barriers are the reason of less vaccination in UK.
the government strategies in order to overcome the barriers.
Different strategies which is implemented to overcome from the above barriers. These are
describe below(Szyszka, 2019).
 Overcoming the differences in the language- to overcome from language deviation,
the mechanical and technical terms must be justified. At the time of vaccination, the
mandatory information related to this must be mentioned in the simple and common
language so that individual can understand.
 Overcoming emotionality- to overcome of the emotions is to spread the consciousness
of it to the person. The government must try to make understanding of the emotional
sentiments of group and prepare itself in order to trade with the affectation clash of
people. the government must make awareness of the vaccine to the people in advance so
that there are no negative emotions gesture during the campaign.
 Overcoming physical barrier- this barriers can be overcome by the automation adaption
it helps in reduction the gap of communication which arise due to time and distance. UK

is big country it is hard to convey to every person so government bodies uses the mails
and newspaper etc.
 Overcoming psychological barrier- it is difficult to identify or address. These may be
reduced by adopting the open minded and flexible attitude. The government can train the
employees to listen to the people with attention and with sympathy so that varied views
and opinion can be understood and according to it, strategy can be framed to make people
understand about the benefits of taking the vaccination of covid-19.
Thus, it is understandable that by using these techniques the government can overcome so that
vaccination cap can be successful for UK and spread awareness regarding vaccine and its
positive impact(Abd Rahman and et. al., 2021).
CONCLUSION
It is concluded from this report that communication plays an important role in the working of
organizations. which helps in making the understanding of the importance of communication.
There are barriers to communication such as language, physical, psychological, etc. which may
hinder the effective communication but government can make use of some of the strategies like
overcoming differences in language by using simple and plain language, removing physical
barrier by using technology, etc. so that the aim of communication is consummated.

REFERENCES
Ukowitz, M., 2021. Who defines innovation in education? Participatory action research and
organisational learning. Educational Action Research, pp.1-18.
Dube, S. and Scott, E., 2018. The organisational constraints of blending e-learning tools in
education: Lecturers’ perceptions. In Information Technology-New Generations (pp.
305-310). Springer, Cham.
Taylor, A., 2021. Organisational Structures Influence Telehealth Services. In Healthcare
Technology in Context (pp. 121-139). Palgrave Macmillan, Singapore.
Rukato, T., 2018. An investigation into the impact of Enterprise Resource Planning system on
organisational performance: a case of First Mutual Life (Doctoral dissertation, BUSE).
Szyszka, M., 2019. ‘Bottom-Up Digitalisation’of Cultural Resources–The Example of the
Silesian Digital Library and Social Digitalisation Workshops. Organisational,
Educational and Integration Aspects.
Abd Rahman, A., and et. al., 2021. Building supply chain performance through halal logistics,
organisational capabilities and knowledge management. International Journal of
Logistics Research and Applications, pp.1-23.