Northeastern PJM6000: Week 3 Project Charter and Scope

This project charter assignment focuses on an advertising campaign for Pet Technologies Inc.'s E-Collar, designed to track pets using smartphones. The assignment includes an introduction outlining the process of preparing the charter and scope statement. The project charter details the project's name, manager, and executive summary, emphasizing the campaign's goal to attract customers. It defines specific, measurable, achievable, relevant, and time-bound objectives, along with the project's scope, deliverables, assumptions, risks, and constraints. A preliminary budget, ROI/NPV analysis, and high-level schedule are also provided. The document outlines resource requirements, management approaches, acceptance criteria, and impacted/interdependent projects. The project aims to advertise the E-Collar to dog owners, with a budget of approximately $138,948 and a timeline of 97 days, addressing potential schedule slippage, budget shortfalls, and inexperienced team members. The student has prepared this project charter to meet the requirements of the assignment.

RUNNING HEAD: WEEK 3: CHARTER AND SCOPE 1
Week 3: Project Charter and Scope Assignment
FirstName LastName
Northeastern University
Submitted
In partial fulfillment for
PJM6000 Project Management Practices
Month, Day, Year

WEEK 3: CHARTER AND SCOPE 2
Introduction
The paper mainly reflects on the organization “Pet Technologies Inc.” that engages in the
development of pet collar code named E-Collar. It is found that E-collar that is designed for the
pet owners for determining the location of the dogs with the help of smartphones. Additionally,
the purchase of E-collar, needs to download free app for the smartphone with the help of
monthly fee that is needed for connecting the E-Collar to a cellular network. It is found that
earlier the Pet technologies utilizes the services of Ad Jungle for developing the advertising
campaigns. The ad jungle has generally requested for estimating for development cost for the
campaign. The organization generally begins with the campaign by targeting the audiences. Due
to the targeting audiences, proper market research is generally needed.
The paper drafts a project charter with the scope document for demonstrating the critical
components for the initiating process. It is found that the advertising campaign will be completed
within 97 days by utilizing budget of around $138,948. It is found that the paper reflects on the
number of assumptions as well as constraints that are made in the project. Furthermore, the risks
as well as challenges that are associated with the project are also illustrated.

WEEK 3: CHARTER AND SCOPE 3
Project Charter
Project Name: Advertising campaign for e- Collar
Project Manager: :<Please Fill>
Executive Summary
The project mainly reflects on an advertising campaign that was organized by Pet Technologies
Inc. for advertising E-collar that is utilized by the pet owners for tracking their pet using their
smartphone. This campaign is mainly organized in order to attract the customers for using E-
collar. The project will be helpful for the pet owners and it will generally help them the facility
of tracking their pets quite easily. In order to organize the advertisement campaign, number of
assumptions are generally made and as per the assumptions, the campaign will be completed
within the estimated budget and time by following proper scope of the project. In addition to this,
it is found that the project faces number of issues and challenges including schedule slippage,
budget shortfall, improper management as well as due to absence of experienced team members.
Goals
The main goal of the project is to advertise the campaign for E-Collar in order to target
the audiences so that they can be able to know about the pet collar code that is mainly utilized by
the dog owners for determining the location of the dogs with the help of smartphones.
The main business need is to advertise the E-Collar campaign so that the pet owners can
be able to identify the location of their pet with the help of the smartphone. With the help of E-
collar campaign, the organization “Pet technologies Inc.” can be able to attract more customers
by reflecting the benefits of pet collar code.
Objectives
The objectives of the project by following the SMART criteria is mainly elaborated
below:
Specific: The main objective of the project to arrange an advertising campaign for E-
Collar in order to attract more number of customers so that they can be utilize the pet collar code
for tracking the location of their Pet using smartphones.
Measurable: The organization mainly aims to have more number of customers for Pet
collar code for increasing the yearly revenue of the organization.

WEEK 3: CHARTER AND SCOPE 4
Achievable: In order to accomplish the goals and objectives of Pet Technologies Inc., the
organization wants to arrange an advertising campaign for E-Collar.
Relevant: The advertising campaign that is mainly organized reflects that the campaign is
worthwhile as it will be helpful in attracting customers.
Time-bound: It is found that the advertising campaign for E-collar be organized within
60 days so that the audiences are motivated to use E-collar code for tracking their pets.
Scope:
The following work is considered in scope and out of scope for this project:
Phases ⁄ Deliverables:
Phase Description of Phase Deliverables
Internal External
Initiation
phase
In the initiation phase, proper
business is developed and
feasibility analysis is undertaken.
 Business case
 Project charter
 Feasibility
analysis
Targeting
audiences
The audiences for the campaign
are targeted
 Meeting
document
 Market research
document
Development
of advertising
campaign
The advertising campaign
method is generally developed.
 Decising
campaign tone
 Documenting
advertising
Work Includes Work does not Include
 Organizing advertising campaign for E-
Collar
 The information about the suppliers are not
provided.
 Attracting the customers towards the
campign
 Information related to training fcaility for
targeting audiences are not given.
 Allowing the facility to pet owners to track
their pet using smartphones
 Determination of Mix media

WEEK 3: CHARTER AND SCOPE 5
method method
Determination
of mix of
media
Proper determination of media
mix
 Media channels  Marketing plan
Outsourcing
production
Proper outsourcing of the
method
 Marketing
document
 Advertising plan
Project
closure
Closure of the entire project  Performance
reporting
 Procurement
closure
Assumptions:
The assumptions that are made while developing the project are generally listed below:
Assumption Rationale Probability of
Assumption
being True
Impact to
Project if
Assumption is
True
The advertising campaign
will be completed
successful within 100 days.
The time that is
assumed for the
advertising campaign
is appropriate as
more than 100 days
will not be required.
High High
It is assumed that the
project will follow the
project scope.
The scope of the
project will be
followed for meeting
the budget and
project deadline.
High Medium
It is assumed that the team
members as well as
workers will attend the
The assumption that
is made will be true
as the team members
Medium Medium

WEEK 3: CHARTER AND SCOPE 6
meetings that are related
with the project.
will get involved
within the meeting
for gathering
information
Risks:
The events that could jeopardize the success of the project is reflected in the table below:
Risk Probability of
Risk Occurring
Impact if Risk
Occurs
Schedule of slippage: If the schedule is not tracked
then the chances of schedule slippage is quite high.
High High
Budget shortfall: If the budget that is estimated is
not managed properly then it can cause number of
financial issues and challenges.
High High
Improper management: If the project is not
managed properly then it will be difficult to meet the
project deadline.
Medium Medium
Improper arrangement of materials: If the
materials of the project is not managed properly then
it will be difficult to meet the deadline.
Medium High
Inexperienced team members: If the team members
are not experienced then it will be difficult to
manage the project.
Medium Medium

WEEK 3: CHARTER AND SCOPE 7
Constraints:
The steps, standards, regulations, technologies as well as resource availability that can
create impact on the project are generally reflected in the table below:
Constraint Impact of constraint
Lack of budget If the budget is not
appropriate, then it will
be difficult to manage the
project. The impact of
constraint is high.
Improper management standards If proper management
standards of the project is
not followed then it will
be quite difficult to finish
the project.
Improper resource availability If the resources are not
available then it
generally can cause
number of issues and
challenges.
Scope creep Due to scope creep, it
will be quite difficult to
manage the schedule and
budget of the project.

WEEK 3: CHARTER AND SCOPE 8
PreliminaryBudget:
Budget of the project
Figure 1: Budget of the project
(Source: Created by Author)

WEEK 3: CHARTER AND SCOPE 9
ROI and NPV
Project
Cost-
Benefit
Analysis
Analysis
Variables:
Discount
Rate Used
5.00
%
Annual
Benefits
$
1,08,0
00.00
Annual
Operation
al Costs
$
20,20
0.00
One-Time
Developme
nt Cost
$
1,38,9
48.00
Year of
Project
0 1 2 3 4 5
TOTA
LS
Economic
Benefit $0.00
$
1,08,000
.00
$
1,08,000
.00
$
1,08,000.
00
$
1,08,00
0.00
$
1,08,00
0.00
Discount
Rate 1.0000 0.9524 0.9070 0.8638 0.8227 0.7835

WEEK 3: CHARTER AND SCOPE 10
PV of
Benefits $0.00
$1,02,85
7.14
$97,959.
18
$93,294.
46
$88,851
.87
$84,620
.83
NPV of all
BENEFIT
S $0.00
$
1,02,857
.14
$
2,00,816
.33
$
2,94,110.
79
$
3,82,96
2.65
$
4,67,58
3.48
$
4,67,58
3.48
One-Time
COSTS
$
(1,38,
948.00
)
Recurring
Costs $0.00
$
(20,200.
00)
$
(20,200.
00)
$
(20,200.
00)
$
(20,200.
00)
$
(20,200
.00)
Discount
Rate 1.0000 0.9524 0.9070 0.8638 0.8227 0.7835
PV of
Recurring
Costs $0.00
$
(19,238.
10)
$
(18,322.
00)
$
(17,449.
52)
$
(16,618.
59)
$
(15,827
.23)
NPV of all
COSTS
$
(1,38,
948.00
)
$
(1,58,18
6.10)
$
(1,76,50
8.09)
$
(1,93,95
7.61)
$
(2,10,57
6.20)
$
(2,26,4
03.43)
$
(2,26,4
03.43)
Overall
NPV
$
2,41,18
0.05
Overall

WEEK 3: CHARTER AND SCOPE 11
ROI
1.0653
Gain from the project
It is found that 1.0653 is the rate of interest that is generally achieved from the entire
project.
High Level Schedule:
Figure 2: Schedule
(Source: Created by Author)
Milestones:
The important points that are considered to be important while communicating are generally
listed below:

WEEK 3: CHARTER AND SCOPE 12
 Striving for clarity and precision while communicating
 Proper preparation for staff meetings and discussions
 Remaining assertive while communicating
Resource Requirements:
Team Member Role Responsibility
<Please fill> Sponsor They takes the entire accountability
of the project for making sure that the
project delivers agreed the business
benefits.
<Please fill> Project Manager The project manager is mainly
responsible of completing the from
the initiation phase to the closure
phase.
<Please fill> Project planner The project planner makes the entire
plan for the project.
<Please fill> Marketing
manager
The marketing manager develops
proper strategy for achieving the
project objectives.
<Please fill> Advertising team The advertising manager is generally
responsible of directing the
promotional campaigns of the
project.
<Please fill> Organizer The project manager organizes the
advertising campaign
<Please fill> Event manager Event manager takes the entire
responsibility of organizing the event.
Management Approaches:
Communication Audience Frequency Agenda/ Responsible Distribution