Advertising Campaign Development Report - BSBADV602: University

This report is a comprehensive response to the BSBADV602 "Develop an Advertising Campaign" assignment, covering key aspects of advertising. It begins by outlining seven main principles of effective advertising, emphasizing visual consistency, campaign duration, repeated taglines, consistent positioning, simplicity, selling points, and effective information flow. The report then details the essential elements of an advertising brief, including product/service descriptions, company information, feature summaries, cost estimates, and graphical images. It defines industry, services, products, and organizations within the context of advertising. The report also addresses ethical requirements, emphasizing the importance of avoiding obscenity, vulgarity, and hate speech while ensuring suitability for all audiences. It highlights the benefits of advertising, such as increased reach and customer acquisition, and discusses its positive and negative impacts on consumer behavior. Finally, it identifies key codes and regulations governing advertising, including those from the Australian Competition and Consumer Commission (ACCC) and regulations related to children and eMarketing. The report offers a well-structured overview of advertising campaign development, reflecting a strong understanding of the subject matter.

Running Head: BSBADV602
Develop an Advertising Campaign
Name of the Student
Name of the University

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Answer to Question 1.
There are seven main principles of advertising that are listed as follows.
Visual Consistency: The visuals and images must be used repeatedly in order to draw
attention of the target customers.
Campaign Duration: Any advertisement campaign should be allowed sufficient duration
to earn maximum reach.
Repeated Taglines: Repeated taglines are necessary along with the visual consistency of
the advertisement.
Consistent Positioning: Position of the product within the campaign is very important to
draw the attention of the customers.
Simplicity: Overly complex advertisements are hard to read and often disliked by the
customers.
Selling Point: Identification of the primary selling point is important for the purpose of
the advertisement.
Effective Flow: Effective flow of information and visuals can easily draw the attention
and interest of the customers.
Answer to Question 2.
In an advertising brief, the main things to included are as follows.
 The product or service that is being adverted

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 The company that provides the services or products
 Summary of features of the products or services
 Approximate costs of the services or products (if applicable)
 Graphical images
Answer to Question 3.
Industry: Industry is defined as the collection of a large number of organisations who
produce the same goods and provide similar services. For instance, manufacturing industry
includes all organisations that manufacture products for wholesale purposes only. Again, IT
industry includes all organisations that provide IT based services.
Services: Service is defined by the action that is provided to the client as per his
requirement / request. For example, if the customer needs a cab ride from one location to
another, certain organisations will provide the cab services for fulfilling his purpose.
Products: Products are materials that are manufactured and supplied to the customers as
per their requirements. For example, if a customer wants to buy a garment, he can choose from
various products like shirts, t-shirts, pants and others.
Organisation: An organisation is an entity that provides specific or different types of
products or services to a customer. An organisation generally works within one industry only and
involves a proper hierarchy structure of management teams and employees.

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Answer to Question 4.
The main ethical requirement of any advertisement campaign is to ensure there is no
obscenity, vulgarity, political message, hate speech or others. On the other hand, the
advertisement should ensure it is suitable for all ages of people and it delivers the right message
through attractive visuals.
Answer to Question 5.
The main benefit of advertising in any organisation is the reach the organisation is about
to get in the target population. Many people may not know about the company or its services and
offers and the advertisements enable the company to spread the words among these customers.
Again, for certain offers and discounts, proper marketing will help to procure more customers for
the company.
Answer to Question 6.
Advertisement can affect consumer and buyer’s behaviour both positively and negatively.
Consumers seeking new products or companies can get interested by the ads and start dealing
with the company. On the other hand, some customers may get irritated due to continuous nature
of the adverts and may decide to not deal with the company in future. Advertisements can also
allow consumers to discover new products and services and can be interested in them. However,
none of the advertisements should be vulgar in nature or contain hate speech that might affect the
consumer behaviour on extreme notes.

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Answer to Question 7.
The three codes and regulations are as follows.
Advertising and Selling: ACCC (Australian Competition and Consumer Commission)
Children: Employing Children in the Entertainment Industry (NSW)
eMarketing: Internet Industry Spam Code of Practice