Business Communication: Advertising Campaign and Individual Report

This report delves into business communication within an advertising campaign context, exploring various organizational communication theories, including Weber's classic organizational theory and Tompkins and Cheney's organizational control theory. It evaluates the barriers preventing people from getting vaccinated, such as physical, emotional, informational, attitudinal, and cultural barriers. Furthermore, the report outlines government strategies to overcome these barriers, emphasizing the need for accessible vaccination centers, trust-building initiatives, accurate information dissemination, attitude-changing tactics, and culturally sensitive communication approaches. The analysis underscores the importance of effective communication strategies in achieving desired outcomes and enhancing overall performance.

Business Communication - Advertising campaign and Individual Report

Table of Contents
TASK 2............................................................................................................................................2
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................3
Discuss some general theories of organisational communication...............................................3
Evaluate the barriers of communication preventing people getting the vaccine.........................4
Outline government strategies to overcome these barriers..........................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

TASK 2
INTRODUCTION
Business communication can be refer as the process of sharing ideas or information between
people between employees or outside organisation. it is essential that communication practices
are significantly performed with the motive of attaining desired goals as well as enhancing
performance. Barriers of communication can be describe as the issues which occurs while
transferring message form one person to others. it is critical that correct strategies are developed
in order to enhance communication activities in proper manner. This report includes theories of
organisational communication (Raposo and Gonçalves, 2021). It consist of various barriers of
communication that affect passing of information. Apart from these different strategies of
reducing challenges of communication barriers has been determined in this report.
MAIN BODY
Discuss some general theories of organisational communication.
Organisational communication theories are developed with the motive of providing
accurate guidance and direction to other for successfully conducting communication activities as
well as influencing overall performance of business. This is consider as very important and
crucial part of business which will lead to significantly influence communication process in
organisation as well as affect its function. It has been analysed that through the support of
organisational communication theory proper follow of communication could be performed with
in organisation and influence overall functioning. There are different theories of organisational
communication which is mention below in detail –
Weber’s classic organisational theory -
Max Weber is one of the widely respected theorist of management who has developed
theory of management communication in order to provide guidance to companies for smoothly
conduct communication practices. This theory of organisational communication is consider as
the theory of fixed structure. According to this theory of organisational communication it has
been analysed that there should be proper and clear structure of business. This includes properly
defined roles and responsibilities so that communication practices could be performed through
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hierarchical and structured manner (Mancera and Prados, 2021). This theory of organisational
communication is significant for reducing misunderstanding and confusion while passing
information form one person to other.
Tompkins and Cheney organisational theory –
This theory of organisational communication is consider as the extension of Weberian
theory. Tompkins and Cheney organisation control theory is significant for providing
information about the four kinds of control which affect practices with in organisation. through
this theory of organisational communication it has been identified that majorly four kinds of
control factors which will lead to determine how organisation could exercise it power. These
four types of control includes simple, bureaucratic, technical and concretive. It has been analysed
that these four type of control is effective for defining the progression of organisation which
flows form simple organisation model to bureaucratic and then move to technical and last is
concretive organisation. This theory of communication is significant for providing information to
business for performing control communication practices as well as enhancing overall
performance of business.
Evaluate the barriers of communication preventing people getting the vaccine.
Barriers of communication can be describe as the any challenge or problems which occurs
while passing of information and ideas from one person to other. It is essential that
communication barriers has been properly analysed in order to take right step and action for
enhancing communication practices (Belyakova and Belyakov, 2021). It has been analysed that
there are several barriers or challenges of communication which is preventing people of UK to
get vaccine. Different challenges are mention below in detail –
 Physical barriers – This type of communication barrier is consider as the challenge for
smoothly conducting communication process. Physical barriers are refer as the reason
that UK citizens are not taking vaccine as it is very far away from their home. The
vaccine centre in UK is located at far location form the home of citizens. Due to this
people are not interested in getting vaccine as they are not able to reach vaccine centre. It
has been identified that people of UK have no idea about how to book vaccine and they
are not able to reach at vaccine centres.
 Emotional barriers – Due to emotional barriers people of UK are not interested in taking
vaccine. This can be describe as the major reason as individual of UK are scared and they
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do not trust vaccine. People feel that by getting vaccine they will get sick. Emotional
barriers occurs because people want to avoid contact with other and do not want to get
sick.
 Information barriers –Informational barrier lead to have negative impact on smoothly
conducting communication process as well as passing right information (Bennie, 2021).
This is one of the crucial barrier of communication as people do not have proper and
accurate information about the vaccine. UK people are well informed about the positive
impact of vaccine and they do not know how to take vaccine. Negative publicity in the
market area in providing wrong information to individuals.
 Attitudinal barriers – There are many people who are resistant to change and have
negative attitude about vaccine. This challenge of communication occurs due to attitude
of individuals. It has been analysed that people are very resistant to change and they
consider that it is more riskier for them to take vaccine. Due to this negative attitude of
UK people they are not ready to take vaccine and they feel that vaccine will increase the
chance of getting COVID.
 Cultural barriers – This barrier of communication includes the issues which are
developed due to lack of understanding about culture and language. In UK there are
several people who belongs to different culture and have different language for
communication. There are large number of people who are not well aware regarding
English language and all communication regarding vaccination is English. Due to English
language people are more anxious about the vaccine as compare to other culture.
Outline government strategies to overcome these barriers.
It is crucial for UK government to develop effective and efficient strategies of barrier that
will help in significantly dealing with the challenges as well as take right and correct actions.
Strategies to overcome communication barriers will assist individual to successfully enhance
communication practices. There are different strategies which are mention below in detail –
 Physical barriers – It is important for UK government to develop effective and efficient
strategies in order to successfully deal with the physical barriers. Government should
focus on creating more vaccination centres which is near to citizens home. So that they
can easily reach to vaccination centres (Bisel and Rush, 2021).
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 Emotional barriers – In order to deal with emotional barrier of communication it is
significant for government to develop trust of citizen over vaccine. It is crucial that
people are not scared from taking vaccine and feel that it is safe. Government should
make proper arrangement at vaccine centre for avoiding people contact.
 Information barriers – It is crucial that UK government is taking right and accurate steps
for providing right information about vaccine to citizens. By provide appropriate
information government will be able to reduce their misunderstanding and confusion. It is
essential that media is doing positive publicity and providing right information to
citizens.
 Attitudinal barriers – Government of UK needs to develop significant strategies which is
appropriate in order to change negative attitude of people to positive. It is essential that
government is providing various benefits or advantages to people who are vaccinated as
this strategy will support in changing attitude of UK people.
 Cultural barriers – For dealing with cultural challenges and barriers government of UK
must use different languages at vaccine centre so that people to different culture and
languages can easily communicate (Bisel and Rush, 2021). It is important that staff is
well aware regarding culture and languages other than English so that appropriate
information could be pass.
CONCLUSION
From the above report it can be concluded that communication should be flow in proper and
accurate manner so that correct information could be transferred. There are different barriers and
challenges of communication which will lead to have significant affect over flow of information.
It is essential that right and accurate strategies are developed with the motive of successfully
dealing with the challenges of communication.
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REFERENCES
Books and Journals
Guffey, M.E. and Loewy, D., 2021. Business communication: Process & product. Cengage
Learning.
Ali, B.J. and et.al., 2021. Business Communication Strategies: Analysis of Internal
Communication Processes. Ali, BJ, Anwar, G., Gardi, B., Othman, BJ, Aziz, HM, Ahmed, SA,
Hamza, PA, Ismael, NB, Sorguli, S., Sabir, BY (2021). Business Communication Strategies:
Analysis of Internal Communication Processes. Journal of Humanities and Education
Development, 3(3), pp.16-38.
Khamis, N. and Wahi, W., 2021. Enhancing Business Communication Skills: An Action
Research. International Journal of Asian Social Science, 11(7), pp.355-364.
Raposo, A.L.C.R. and Gonçalves, M., 2021, March. Business to Business (B2B): Beyond
Business Communication. In International Meeting on Business, Institutions and the New
Normal. Fundación Camilo Prado.
Mancera, A.M.C. and Prados, M.D., 2021. Paralinguistic resources in persuasive business
communication in English and Spanish. Discourse Studies in Public Communication, 92, p.245.
Belyakova, I.G. and Belyakov, N.V., 2021. MODERN BUSINESS INTERCULTURAL
COMMUNICATION: IMTERCULTURAL SENSITIVITY IN CONFLICT
MANAGEMENT. Путь науки, (7), pp.61-65.
Bennie, M., 2021. Guide to Good Business Communications: How to Write and Speak English
Well in Every Business Situation. how to books.
Bisel, R.S. and Rush, K.A., 2021. Communication in organizations. In Oxford Research
Encyclopedia of Psychology.
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