Research Project: Advertising Impact on Consumer Behavior at Primark
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AI Summary
This research project investigates the impact of advertising on consumer behavior, specifically focusing on Primark. The project begins with an introduction outlining the significance of advertising in the current market, where businesses face intense competition. The literature review explores previous studies on consumer behavior and the role of advertising in influencing consumer attitudes and perceptions. The research methodology section details the research design, philosophy, type, approach, strategy, and techniques employed, including a questionnaire-based survey of 20 respondents. The project aims to identify Primark's advertising initiatives, the factors affecting consumer behavior, and the influence of advertising on consumer decision-making. The research questions address Primark's advertising campaigns, factors influencing consumer behavior, the relationship between advertising and consumer perceptions, and the overall impact on consumer purchase decisions. The project concludes with a Gantt chart outlining the research plan and resources used.

RESEARCH PROJECT
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Table of Contents
1.1 INTRODUCTION.....................................................................................................................1
1.2 BACKGROUND.......................................................................................................................1
1.3 LITERATURE REVIEW..........................................................................................................2
1.4 AIMS AND OBJECTIVES.......................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................4
Research Design..........................................................................................................................4
Research Philosophy...................................................................................................................5
Research Type.............................................................................................................................5
Research Approach....................................................................................................................5
Research Strategy........................................................................................................................5
Research Techniques ..................................................................................................................5
Sampling.....................................................................................................................................5
Research Question.......................................................................................................................6
1.5 GANTT CHART.......................................................................................................................6
2.1 RESOURCES............................................................................................................................7
2.2 QUESTIONNAIRE...................................................................................................................8
2.3 DATA AND RELATION VARIABLE.....................................................................................9
3.1 DATA COLLECTION METHOD............................................................................................9
3.2 DATA ANALYSIS....................................................................................................................9
3.3 CONCLUSION AND RECOMMENDATIONS....................................................................15
REFERENCES..............................................................................................................................17
1.1 INTRODUCTION.....................................................................................................................1
1.2 BACKGROUND.......................................................................................................................1
1.3 LITERATURE REVIEW..........................................................................................................2
1.4 AIMS AND OBJECTIVES.......................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................4
Research Design..........................................................................................................................4
Research Philosophy...................................................................................................................5
Research Type.............................................................................................................................5
Research Approach....................................................................................................................5
Research Strategy........................................................................................................................5
Research Techniques ..................................................................................................................5
Sampling.....................................................................................................................................5
Research Question.......................................................................................................................6
1.5 GANTT CHART.......................................................................................................................6
2.1 RESOURCES............................................................................................................................7
2.2 QUESTIONNAIRE...................................................................................................................8
2.3 DATA AND RELATION VARIABLE.....................................................................................9
3.1 DATA COLLECTION METHOD............................................................................................9
3.2 DATA ANALYSIS....................................................................................................................9
3.3 CONCLUSION AND RECOMMENDATIONS....................................................................15
REFERENCES..............................................................................................................................17

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TITLE: To identify the impact of Advertising on consumer behaviour: A case study of
Primark.
1.1 INTRODUCTION
In the era where a lots of businesses exists in the market and the reason behind this is the
globalisation. Companies have to face a lot of competition in their particular segment because
there are lots of firms which are delivering the same kind of product and services to the
customer. But the question which arises here is that how they can reach a larger number of
consumer, the answer to this dilemma is “advertising”. According to Wei and Lu (2013)
advertising is a paid form of promotion and is part of the marketing. With the help of this they
can built a relation with their target audiences and it also assist them in delivering their concept
in the market. So firms needs to make sure that they design their advertising campaigns through
keeping interest of people in mind. With this they convince people that why they should buy
their product. In this particular research qualitative analysis is carried out along with the
interpretation primary data through quantitate analysis which helps in finding out various results
which conclude to the influence of advertising on consumer behaviour. The company can take
advantage of this research in targeting their customer by brining higher efficiency in their
advertisement plans.
1.2 BACKGROUND
In the present marketing scenario advertising plays significant role in conveying the
message of company to large number of people which may be prospective customers fro brand
and later on can become loyal customer. The large companies are involved developing effective
advertisement campaign in order to attract large number of customer base towards the enterprise
products and services through influencing their behaviour, decisions and activities according to
the behaviour, interests and perception of people. As per views of Rahbar and Abdul Wahid
(2011) consumer behaviour can be defined as the attitude, perception of individual toward
particular products services etc. This can be influenced by advertisement programme of
company and the organisation can influence buying behaviour of the prospective user to large
extent through their promotional tools. Advertisement is an promotional tool which can be an
audio or video mode of communication to attract large number of customer base towards
company products, services, concepts or idea. Primark is enormously engaged in developing
1
Primark.
1.1 INTRODUCTION
In the era where a lots of businesses exists in the market and the reason behind this is the
globalisation. Companies have to face a lot of competition in their particular segment because
there are lots of firms which are delivering the same kind of product and services to the
customer. But the question which arises here is that how they can reach a larger number of
consumer, the answer to this dilemma is “advertising”. According to Wei and Lu (2013)
advertising is a paid form of promotion and is part of the marketing. With the help of this they
can built a relation with their target audiences and it also assist them in delivering their concept
in the market. So firms needs to make sure that they design their advertising campaigns through
keeping interest of people in mind. With this they convince people that why they should buy
their product. In this particular research qualitative analysis is carried out along with the
interpretation primary data through quantitate analysis which helps in finding out various results
which conclude to the influence of advertising on consumer behaviour. The company can take
advantage of this research in targeting their customer by brining higher efficiency in their
advertisement plans.
1.2 BACKGROUND
In the present marketing scenario advertising plays significant role in conveying the
message of company to large number of people which may be prospective customers fro brand
and later on can become loyal customer. The large companies are involved developing effective
advertisement campaign in order to attract large number of customer base towards the enterprise
products and services through influencing their behaviour, decisions and activities according to
the behaviour, interests and perception of people. As per views of Rahbar and Abdul Wahid
(2011) consumer behaviour can be defined as the attitude, perception of individual toward
particular products services etc. This can be influenced by advertisement programme of
company and the organisation can influence buying behaviour of the prospective user to large
extent through their promotional tools. Advertisement is an promotional tool which can be an
audio or video mode of communication to attract large number of customer base towards
company products, services, concepts or idea. Primark is enormously engaged in developing
1
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effective advertisement programme in order to achieve their company targets through
influencing consumer buying behaviour and attitude, percepShirin, K and Kambiz, H. H.,
2011.tion towards brand image.
1.3 LITERATURE REVIEW
In the literature review various previous studies are considered by researcher in order to
develop appropriate finding related to research topics. Literature review is carried out through
study of various research plan, other writing, article, journal, books and magazines to develop an
huge secondary data collection in order to develop facts which defines relation between the
advertising and the consumer behaviour towards the purchase of company products and
services. As per views of Wu and Wang (2011) literature review helps in developing various
facts which defines the influencing of advertising programme of company to the buying decision
of an consumer.
There are numerous of studies made on the consumer behaviours and the role of
advertisement in influencing the customers attitude and perception towards a particular product
services, concept or idea of organisation. As per the views of Halvorsen, K and et. al., (2013)
advertisement can be stated as non personal communication message which is paid form of
communicating media to spread awareness about brand product and brand image etc.
Advertising are communication and promotional tools used by origination in order to attract
large number of consumer through targeting their behaviour and responses towards particular
products and services. The Primark is engaged in developing effective advertisement which
bring higher recall add, brand recognition ads which is having considerable role in influencing
the buying behaviour of person, the Primark is engaged in delivery of large numbers of products
affecting the attitude and thinking of people. This is considered as use of various promotional
tools in order to attract the customer toward brand products and convert them loyal towards the
company services. The advertisement campaign of the Primark developed effectively according
to the taste and preferences of the consumers.
As stated by Hsin Chang, Rizal and Amin (2013) the consumer behaviour can be defined
as the response and action of an individual according to his perception, taste, choices with
relation to the different company products. The consumer behaviour is the study of group
organisation decisions related to a particular products, services and ideas. This is the response of
an person acting according to his personal development, attitude and perception towards a
2
influencing consumer buying behaviour and attitude, percepShirin, K and Kambiz, H. H.,
2011.tion towards brand image.
1.3 LITERATURE REVIEW
In the literature review various previous studies are considered by researcher in order to
develop appropriate finding related to research topics. Literature review is carried out through
study of various research plan, other writing, article, journal, books and magazines to develop an
huge secondary data collection in order to develop facts which defines relation between the
advertising and the consumer behaviour towards the purchase of company products and
services. As per views of Wu and Wang (2011) literature review helps in developing various
facts which defines the influencing of advertising programme of company to the buying decision
of an consumer.
There are numerous of studies made on the consumer behaviours and the role of
advertisement in influencing the customers attitude and perception towards a particular product
services, concept or idea of organisation. As per the views of Halvorsen, K and et. al., (2013)
advertisement can be stated as non personal communication message which is paid form of
communicating media to spread awareness about brand product and brand image etc.
Advertising are communication and promotional tools used by origination in order to attract
large number of consumer through targeting their behaviour and responses towards particular
products and services. The Primark is engaged in developing effective advertisement which
bring higher recall add, brand recognition ads which is having considerable role in influencing
the buying behaviour of person, the Primark is engaged in delivery of large numbers of products
affecting the attitude and thinking of people. This is considered as use of various promotional
tools in order to attract the customer toward brand products and convert them loyal towards the
company services. The advertisement campaign of the Primark developed effectively according
to the taste and preferences of the consumers.
As stated by Hsin Chang, Rizal and Amin (2013) the consumer behaviour can be defined
as the response and action of an individual according to his perception, taste, choices with
relation to the different company products. The consumer behaviour is the study of group
organisation decisions related to a particular products, services and ideas. This is the response of
an person acting according to his personal development, attitude and perception towards a
2

particular product. Primark is targeting the various needs and wants of different segment of the
market customer through different advertisement campaign. The perception of an consumer is
affected by the product quality, brand image, effectiveness of advertisement. Message conveyed
through they promotional plan. All these factors regulate their choices and purchase decision of
particular individual with relation to the company products. Consumer behaviour defines the
satisfaction level of the customer with the quality and features of the products.
As defied by Albayrak and et. al., (2011) there are many benefits of effective
advertisement in the marketplace. This largely contribute in countering the influence of other
competitors products sake to large extent. In today scenario the advertising is having great
importance in maintaining continuous sales in highly competitive market. Advertising campaign
of an company can helps in building good brand image in mind of the prospective customers
and helps in act confidently in the changing market trends. This is benefits to the company
profitability as advertisement messages and also helps in inspiring the prospective consumer to
become the current consumer of the brand image in marketplace. The advertisement also
contribute in higher brand loyalty. The message conveyed through an advertisement
promotional tools helps in reflecting the values of the company to large number of audiences.
Primark is is highly engaged in developing various advertisement in order to build an large loyal
customer base for the sales of company. The company is using various told of advertising like,
banners, fashion magazines, television advertisements or online advertising. These all tools
convey the message of the company to large number of people which largely influence the
buying behaviour of customers.
According to Shirin and Kambiz (2011) branding is an important benefits of the
advertisement the good advertisement helps in strengthening the brand value of company among
customers of company. This helps in reacting to the different uncertain conditions in
marketplace confidently and developing effective marketing plan by garbing various
opportunities available in market0place. Advertisement reflects the ideas of business and convey
an direct image to the prospective customer, Advertisement of Primark also helps in attracting
various consumers towards the organisation products. The organisation is engaged in delivering
various types of products like fashion clothing, housewares and cosmetics through targeting
different segment of the communities and marketplace. So, in order to attract youngster the
company is using online advertisement campaign through developing ads on social networking
3
market customer through different advertisement campaign. The perception of an consumer is
affected by the product quality, brand image, effectiveness of advertisement. Message conveyed
through they promotional plan. All these factors regulate their choices and purchase decision of
particular individual with relation to the company products. Consumer behaviour defines the
satisfaction level of the customer with the quality and features of the products.
As defied by Albayrak and et. al., (2011) there are many benefits of effective
advertisement in the marketplace. This largely contribute in countering the influence of other
competitors products sake to large extent. In today scenario the advertising is having great
importance in maintaining continuous sales in highly competitive market. Advertising campaign
of an company can helps in building good brand image in mind of the prospective customers
and helps in act confidently in the changing market trends. This is benefits to the company
profitability as advertisement messages and also helps in inspiring the prospective consumer to
become the current consumer of the brand image in marketplace. The advertisement also
contribute in higher brand loyalty. The message conveyed through an advertisement
promotional tools helps in reflecting the values of the company to large number of audiences.
Primark is is highly engaged in developing various advertisement in order to build an large loyal
customer base for the sales of company. The company is using various told of advertising like,
banners, fashion magazines, television advertisements or online advertising. These all tools
convey the message of the company to large number of people which largely influence the
buying behaviour of customers.
According to Shirin and Kambiz (2011) branding is an important benefits of the
advertisement the good advertisement helps in strengthening the brand value of company among
customers of company. This helps in reacting to the different uncertain conditions in
marketplace confidently and developing effective marketing plan by garbing various
opportunities available in market0place. Advertisement reflects the ideas of business and convey
an direct image to the prospective customer, Advertisement of Primark also helps in attracting
various consumers towards the organisation products. The organisation is engaged in delivering
various types of products like fashion clothing, housewares and cosmetics through targeting
different segment of the communities and marketplace. So, in order to attract youngster the
company is using online advertisement campaign through developing ads on social networking
3
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sites etc. the advertisement is the tool through which company is developing an strengthened
brand image. Advertisement is having different motives like developing good brand image,
enhancing goodwill of company, attracting more customers, converting current user into the
loyal consumers, also act as promotional tools to increase profitability of firm to large extent.
Advertisement can be considered as the backbone of any of the operational activity of the firm
for achieving increment in profit of firm as well as developing competitive advantage over other
competitors. Good promotional advertisement helps in attracting large number of consumer
towards company through influencing their perception and attitude towards organisation
products and services which helps in lagging behind the large numbers of customers towards
company.
1.4 AIMS AND OBJECTIVES
Aim: To identify impact of advertising on consumer behaviour towards the Prismark
products and services.
Objectives:
To identify the various initiatives related to the advertising programme of the Primark.
To identify the factors which can affect the consumer behaviour.
Evaluating the influence of advertising on the consumer decision related to the Priamrk
products.
RESEARCH METHODOLOGY
Research methodology is an use of various tools an techniques which are different
approaches which are developed by an researcher during finding results related to respective
research topic. As per view of Mackey and Gass (2015) this helps in collection of various type
of data which can be helpful in communicating appropriate findings to the problem or issues
discussed in this respective research topic. Some of these tools like research sample, design,
philosophy are defined below which will be helpful in collecting data to interpreter
appropriately.
Research Design
Explanatory and descriptive research are some of the design that are developed by
research in order to analyse the data effectively. Ion this respective research project descriptive
4
brand image. Advertisement is having different motives like developing good brand image,
enhancing goodwill of company, attracting more customers, converting current user into the
loyal consumers, also act as promotional tools to increase profitability of firm to large extent.
Advertisement can be considered as the backbone of any of the operational activity of the firm
for achieving increment in profit of firm as well as developing competitive advantage over other
competitors. Good promotional advertisement helps in attracting large number of consumer
towards company through influencing their perception and attitude towards organisation
products and services which helps in lagging behind the large numbers of customers towards
company.
1.4 AIMS AND OBJECTIVES
Aim: To identify impact of advertising on consumer behaviour towards the Prismark
products and services.
Objectives:
To identify the various initiatives related to the advertising programme of the Primark.
To identify the factors which can affect the consumer behaviour.
Evaluating the influence of advertising on the consumer decision related to the Priamrk
products.
RESEARCH METHODOLOGY
Research methodology is an use of various tools an techniques which are different
approaches which are developed by an researcher during finding results related to respective
research topic. As per view of Mackey and Gass (2015) this helps in collection of various type
of data which can be helpful in communicating appropriate findings to the problem or issues
discussed in this respective research topic. Some of these tools like research sample, design,
philosophy are defined below which will be helpful in collecting data to interpreter
appropriately.
Research Design
Explanatory and descriptive research are some of the design that are developed by
research in order to analyse the data effectively. Ion this respective research project descriptive
4
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research design is used by researcher in order to find out results and finding related to the issue
in depth.
Research Philosophy
In this particular research project the various philosophies are developed by the
researcher in order to find out appropriate finding related to the aims and objectives of issue
resolution. As stated by Taylor, Bogdan and DeVault (2015) in this respective research
Interpretevism is used by the researcher in order to interpret the data effectively.
Research Type
The various forms of the research are the quantitative and qualitative research which
involves different approaches of data analysis. In this research project of identifying rile of
advertising on the customer behaviour is analyses through both the type of research i.e.
quantitative as well as qualitative.
Research Approach
As recommended by Geerts (2011) in this particular research project researcher is
utilised an deductive approach to find out the results related to specific issue and problem. In
this approach researcher considers the various theories which affects the research topic to large
extent.
Research Strategy
As per view of Vujaklija and et. al., (2010) in this particular research report the
researcher developed an questionnaire strategy to analyse the relationship between the consumer
behaviour and the advertising plan of the Primark company. The researcher carried out an
survey through developing questionnaire.
Research Techniques
The techniques used by the researcher in this particular research project is thematic
analysis which helps in developing themes according to the questions asked to the candidates
through questionnaire in order to evaluate accurate findings for particular themes.
Sampling
In this particular report the sample size of the respondents is taken by researcher is of 20
people which involves the related people to the advertisement and the Primark company like
marketing manager, other employees, customers of the organisation etc.
5
in depth.
Research Philosophy
In this particular research project the various philosophies are developed by the
researcher in order to find out appropriate finding related to the aims and objectives of issue
resolution. As stated by Taylor, Bogdan and DeVault (2015) in this respective research
Interpretevism is used by the researcher in order to interpret the data effectively.
Research Type
The various forms of the research are the quantitative and qualitative research which
involves different approaches of data analysis. In this research project of identifying rile of
advertising on the customer behaviour is analyses through both the type of research i.e.
quantitative as well as qualitative.
Research Approach
As recommended by Geerts (2011) in this particular research project researcher is
utilised an deductive approach to find out the results related to specific issue and problem. In
this approach researcher considers the various theories which affects the research topic to large
extent.
Research Strategy
As per view of Vujaklija and et. al., (2010) in this particular research report the
researcher developed an questionnaire strategy to analyse the relationship between the consumer
behaviour and the advertising plan of the Primark company. The researcher carried out an
survey through developing questionnaire.
Research Techniques
The techniques used by the researcher in this particular research project is thematic
analysis which helps in developing themes according to the questions asked to the candidates
through questionnaire in order to evaluate accurate findings for particular themes.
Sampling
In this particular report the sample size of the respondents is taken by researcher is of 20
people which involves the related people to the advertisement and the Primark company like
marketing manager, other employees, customers of the organisation etc.
5

Research Question
How the company is engaged in various advertising campaign to achieve targets of
Primark effectively?
To what extent the Primark is involved in controlling the factors which affects the
consumer behaviour?
What is the relationship between the advertising and customer perceptions?
Identify influence on the consumer behaviour and their purchase decision?
1.5 GANTT CHART
Gantt chart helps in reviewing the efficiency of the research plan. This also defines about
the various activities carried out by the researcher in order to develop appropriate finding in
relation to the research topic. This helps in scheduling the activities with the defined time period
which bring higher efficiency in research projects and also helps in attaining the aims of
research effectively through finding an significant relationship between the variables like
advertisement affecting the consumer behaviours of Primark customers.
6
How the company is engaged in various advertising campaign to achieve targets of
Primark effectively?
To what extent the Primark is involved in controlling the factors which affects the
consumer behaviour?
What is the relationship between the advertising and customer perceptions?
Identify influence on the consumer behaviour and their purchase decision?
1.5 GANTT CHART
Gantt chart helps in reviewing the efficiency of the research plan. This also defines about
the various activities carried out by the researcher in order to develop appropriate finding in
relation to the research topic. This helps in scheduling the activities with the defined time period
which bring higher efficiency in research projects and also helps in attaining the aims of
research effectively through finding an significant relationship between the variables like
advertisement affecting the consumer behaviours of Primark customers.
6
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2.1 RESOURCES
Researcher is having great option related to the selection of appropriate resources for the
collection of data. There are many books and journal related to the study of the consumer
behaviour and affect of advertising on the purchasing behaviour of the Primark company
customers. This data can be helpful in finding appropriate results related to the research project.
Other resources of data can be primary sources like collection of reviews from the marketing
experts, marketing executives of the Primark, customers, society people etc.
7
Researcher is having great option related to the selection of appropriate resources for the
collection of data. There are many books and journal related to the study of the consumer
behaviour and affect of advertising on the purchasing behaviour of the Primark company
customers. This data can be helpful in finding appropriate results related to the research project.
Other resources of data can be primary sources like collection of reviews from the marketing
experts, marketing executives of the Primark, customers, society people etc.
7
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2.2 QUESTIONNAIRE
QUESTIONNAIRE
Name:
Gender:
Age:
Q1. Is the Primark is readily involved in organising various types of advertisement campaign in
marketplace?
Yes
No
Q2. Is advertisement is effective in attracting more consumer towards the brand products?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Q3. To what extent the advertising plan is effective in developing good brand image of
company in marketplace?
To large extent
To some extent
Does not influence at all
Q4. What the benefits of advertising to the company which Primark is more focusing?
Attracting more customers
Improving sales figure of company
Developing good brand image
Enhance position in international market
Q5. What attribute of an advertisement influence the consumer behaviour?
Message conveyed through advertising
The recalling advertisement
Branding recognition advertisements
Q6. Is advertisement is having significant role in influencing purchase decision of Primak
8
QUESTIONNAIRE
Name:
Gender:
Age:
Q1. Is the Primark is readily involved in organising various types of advertisement campaign in
marketplace?
Yes
No
Q2. Is advertisement is effective in attracting more consumer towards the brand products?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Q3. To what extent the advertising plan is effective in developing good brand image of
company in marketplace?
To large extent
To some extent
Does not influence at all
Q4. What the benefits of advertising to the company which Primark is more focusing?
Attracting more customers
Improving sales figure of company
Developing good brand image
Enhance position in international market
Q5. What attribute of an advertisement influence the consumer behaviour?
Message conveyed through advertising
The recalling advertisement
Branding recognition advertisements
Q6. Is advertisement is having significant role in influencing purchase decision of Primak
8

QUESTIONNAIRE
customers?
Yes
No
Q7. Recommend the ways to improve the effectiveness of advertising in order to stimulate the
consumer buying behaviour towards Primark company products?
2.3 DATA AND RELATION VARIABLE
In this particular research project there are two variables for which the researcher is
aiming to find out signifiant relationship between them. The first variable in this research is the
advertising plans of the Primark company. Another variable is the consumer behaviour. The
researcher is aiming to find out significant relation between the advertising campaign of Primark
influencing consumer behaviour in marketplace.
3.1 DATA COLLECTION METHOD
In this respective research project the data is collected from both the primary sources as
well as the secondary sources related to the research topic i.e. influence of advertising on the
consumer behaviour. Researcher is using questionnaire in order to develop significant results
and recommendation to the affect of advertisement on the consumer behaviour and purchasing
behaviour towards Primark company products.
3.2 DATA ANALYSIS.
In this particular research survey researcher is carrying out quantitative analysis of data
collected from primary source of the relevant data. The researcher carried out an survey from
through studying the 20 respondents responses which involves company higher executives,
employees, shareholders, company prospective customers and the current consumers of Primark
in order to evaluate the effective finding related to the research topic of defining
interrelationship between the advertising and the consumer behaviour.
Theme 1: Engagement of Primark in organising various advertising campaign.
9
customers?
Yes
No
Q7. Recommend the ways to improve the effectiveness of advertising in order to stimulate the
consumer buying behaviour towards Primark company products?
2.3 DATA AND RELATION VARIABLE
In this particular research project there are two variables for which the researcher is
aiming to find out signifiant relationship between them. The first variable in this research is the
advertising plans of the Primark company. Another variable is the consumer behaviour. The
researcher is aiming to find out significant relation between the advertising campaign of Primark
influencing consumer behaviour in marketplace.
3.1 DATA COLLECTION METHOD
In this respective research project the data is collected from both the primary sources as
well as the secondary sources related to the research topic i.e. influence of advertising on the
consumer behaviour. Researcher is using questionnaire in order to develop significant results
and recommendation to the affect of advertisement on the consumer behaviour and purchasing
behaviour towards Primark company products.
3.2 DATA ANALYSIS.
In this particular research survey researcher is carrying out quantitative analysis of data
collected from primary source of the relevant data. The researcher carried out an survey from
through studying the 20 respondents responses which involves company higher executives,
employees, shareholders, company prospective customers and the current consumers of Primark
in order to evaluate the effective finding related to the research topic of defining
interrelationship between the advertising and the consumer behaviour.
Theme 1: Engagement of Primark in organising various advertising campaign.
9
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