Global Marketing Advertising with Cultural Differences Analysis

This report provides an overview of global marketing advertising, emphasizing the significance of cultural differences in international marketing campaigns. It explores how these differences influence advertising strategies and consumer behavior across diverse cultural contexts. The report delves into specific examples, such as the impact of cultural nuances in the Middle East, where traditional values and religious beliefs significantly shape advertising practices. It highlights the importance of adapting marketing messages, media selection, and content to align with local customs and avoid cultural insensitivity. The report emphasizes the need for global marketers to understand and respect cultural values to effectively reach target audiences, build brand trust, and achieve marketing objectives in different regions. The conclusion underscores the importance of cultural sensitivity and adaptation for successful global marketing initiatives.

Global marketing advertising
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Table of Contents
Introduction.................................................................................................................................................2
Global marketing advertising with cultural difference.................................................................................2
Cultural difference in marketing advertising in the Middle East.................................................................3
Conclusion...................................................................................................................................................3
References...................................................................................................................................................4
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Introduction
The primary purpose of the paper is to provide an effective and suitable view regarding the
global market advertisement with the help of the cultural difference. The paper also discusses the
effective ways that the company would develop to address the diver cultural factor in the country
like the Middle East.
Global marketing advertising with cultural difference
Global market advertising is gradually developing where the business uses its advertising process
within the global market. The cultural difference can be viewed within the process of global
marketing as there are various people and culture that dwell all over the world. In most of the
situation, it can be seen that the cultural inconsistency within the marketing create a happy
ending for both the customers and the organisation (3 Ways Cultural Differences Can Influence
Global Marketing, 2015). A situation can be seen where the marketing mistake is being
performed by the chocolate maker that inadvertently launched the popular tradition within the
country Japan that also on the Valentine’s Day where the women give chocolate to the man of
their lives (Haytko et al., 2018). For the chocolatiers in Japan, this day is considered to be one of
the great sales days, but at the same time, the marketing campaign need not be relying on the
luck.
It is highly essential for the firm to maintain its marketing campaign according to the global need
and understanding for the betterment of the firm. It will eventually help the organisation to
understand the need of the local people and their cultural value for dealing with the marketing
campaign within the field. The cultural difference eventually allows the firm to enhance its
market value and understand the need of the people of diverse culture (3 Ways Cultural
Differences Can Influence Global Marketing, 2015). It is highly effective for dealing with the
situation and providing a valuable activity to the field. In most of the situation, it can be seen that
the cultural difference within the global marketing advertisement helps the business to develop
its market value all over the world. The effective global content strategy is gradually developing
within the field for the betterment of the firm (Taylor, & Okazaki, 2015). It allows the business
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to maintain their working function and their valuable process to understand the need of the
customers and provide them the best service within the market.
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Cultural difference in marketing advertising in the Middle East
In the Middle East, the situation is a little different where the cultural difference and value is
quite high. The marketing advertising process within the Middle East is generally performed by
the process of suitable and effective media selection then by avoiding the use of nudity as well as
the women (Drumwright, & Kamal, 2016). It is essential for the global market advertising
company to understand the cultural value of the Middle East and suitably perform their activity.
It is the fact that the primary mediums of advertisement in the Middle East country are the
television and for that performing the campaign that will be suitable according to the culture and
the value of people are highly essential (Jones, Comfort, & Hillier, 2018). Global market
advertising companies need to select their campaign method as well as the advertisement process
in the most suitable way so that no women were used in that and even it does not contain any
nudity. These are the two most vital factors that help global marketers to understand the need of
the Arab people and their cultural value.
Another factor that the global marketers need to follow for dealing with the advertisement
campaign in the Middle East country is the use of Muslim cultural value within the process. It is
highly essential for the global market advertisement company to understand the things and the
factor in term of the Muslim people so that they can get the most of the customers from an Arab
country (Drumwright, & Kamal, 2016). In the Middle East the advertisement generally provides
the feature that shows the people maintaining the traditional Arab value along with the holidays
and the beliefs that have been formed by the Muslim people. The Muslim values regarding the
men and women activity are also effectively maintained by the Global Advertisement Company
to provide a valuable understanding of the situation (Johnston et al., 2018). The in-depth
understanding of the situation provides a vital and effective view for the firm to enhance its
market value within the business.
Conclusion
The paper concludes that the global market advertisement companies need to understand the
diverse cultural before planning for the marketing situation. The paper even concludes that in the
Middle East the situation is quite different as they follow the traditional value in every process
which the advertisement and marketing company needs to follow within the market.
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References
3 Ways Cultural Differences Can Influence Global Marketing | Smartling. (2015). Smartling.
Retrieved 19 April 2019, from https://go.smartling.com/blog/three-ways-cultural-
differences-can-influence-global-marketing/
Drumwright, M. E., & Kamal, S. (2016). Habitus, doxa, and ethics: insights from advertising in
emerging markets in the Middle East and North Africa. Consumption Markets &
Culture, 19(2), 172-205.
Haytko, D. L., Clark, R. A., Hermans, C. M., & Parker, R. S. (2018). Examining the
dimensionality in global attitudes toward advertising: A comparison of perceptions of
Chinese and United States consumers. Journal of International Consumer
Marketing, 30(2), 85-97.
Johnston, W. J., Khalil, S., Nhat Hanh Le, A., & Cheng, J. M. S. (2018). Behavioral Implications
of International Social Media Advertising: An Investigation of Intervening and
Contingency Factors. Journal of International Marketing, 26(2), 43-61.
Jones, P., Comfort, D., & Hillier, D. (2018). Common Ground: the sustainable development
goals and the marketing and advertising industry. Journal of Public Affairs, 18(2), e1619.
Taylor, C. R., & Okazaki, S. (2015). Do global brands use similar executional styles across
cultures? A comparison of US and Japanese television advertising. Journal of
Advertising, 44(3), 276-288.
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