This research project examines the effectiveness of advertising in acquiring new customers for Micky and Sons Driving School, a London-based driving school. The study investigates the current advertising methods, which primarily involve traditional offline modes like brochures and newspaper advertisements, and assesses their impact in the context of the digital age. The research employs an interpretivism philosophy, deductive research, and a case study approach, incorporating customer perspectives and supporting literature. The findings indicate that traditional advertising is less impactful compared to digital strategies, particularly social media and online word-of-mouth (eWOM). The research highlights the importance of developing a strong social media presence, utilizing online promotions, and incorporating customer reviews to increase customer engagement and acquisition. The project concludes with recommendations for rebuilding service concepts, selecting appropriate social media platforms, and prioritizing informative advertising over pricing details to enhance customer attraction. The study also provides a comparison of advertising costs and benefits, emphasizing the cost-effectiveness of social media advertising compared to offline methods, and examines competitor strategies to provide a comprehensive overview of the driving school market.