Advertisement Effects on Consumer Behavior in the UK: Boots Plc
VerifiedAdded on 2023/06/10
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AI Summary
This report aims to identify the effects of advertisement on changing buying behavior of consumers towards the UK retail industry, focusing on Boots Plc. It begins with an introduction to the importance of advertisement in attracting customers and increasing profit, highlighting its direct impact on buying behavior. The research objectives include increasing understanding of advertisement and consumer behavior in the UK retail industry, identifying advertisement types used by Boots Plc, and examining the relationship between advertisement and consumer buying behavior. The methodology employs a deductive approach and descriptive research design, utilizing quantitative research methods. Ethical considerations such as respect for autonomy, privacy, and scientific integrity are addressed. The report concludes by emphasizing the benefits of the research for business organizations in predicting the impact of advertisement and preparing effective promotional strategies. Desklib offers more resources for students.
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