This essay provides an in-depth analysis of political advertising and media's influence on the 2016 US Presidential and Australian elections. It examines various campaign methods, including traditional and social media strategies employed by candidates like Donald Trump and Hillary Clinton in the US, and Malcolm Turnbull in Australia. The analysis includes discussions on media coverage, reportage, and their effects on election outcomes, considering factors like lobbying and the use of social media platforms. The essay highlights how political parties utilized different advertising techniques, such as print, video, and audio, to reach voters and influence public opinion. Furthermore, it explores the impact of media coverage, particularly how it shaped public perception and influenced the results of both elections. The essay draws on election campaign events and texts, evaluating the issues raised in the unit and providing a comprehensive overview of the role of advertising and media in shaping the 2016 elections.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
