Management Report: Advertising Industry Career Goals & Skills Audit

This assignment reflects on career aspirations within the advertising industry, emphasizing the importance of creativity, communication, and leadership skills for a management role. It highlights the desire to start as an intern and advance to a department head, fostering a transparent and innovative work culture. The report identifies the need for continuous self-improvement, focusing on patience, intercultural communication, and relationship building. The ultimate goal is to become a respected manager who inspires team members through trust and open communication, leaving a significant mark on the advertising industry by delivering exceptional work for leading brands. The assignment also touches upon the challenges of short-term deadlines and client satisfaction, indicating a proactive approach to learning and growing within the role.

Management Assignment
Activity 5

Where do I belong?
Given my areas of interest, I believe I belong in the advertising industry at a leading position. I
see myself in this industry because I have always been creative and my content writing skills are
highly effective. I have always been fascinated by the advertising industry due to the fact that it
provides a platform to work with highly innovative people with varied thought processes. I wish
to begin my career as an intern, but in the longer run, I wish to become the head of the
department. Advertising agencies have a positive, creative culture where people communicate
their ideas openly and transparently. I have always been the kind of a leader who believes in
communicating clearly. Therefore this would be an advantage.
I truly believe in thinking out of the box and coming up with new ideas over different subject
matters. I also feel that I possess excellent communication skills and therefore I would be fairly
good at a job that requires client and customer interaction. As a future manager, I see myself
capable of leading a large team on a national front. I truly believe that I possess the right skills to
lead a team and ensure coordination in that team. I wish to be a respected manager and I would
try to create an environment where my team members can come to me and feel free to discuss
any issues that they may face. The reason behind selecting advertising industry was also because
this industry and this job comes with various challenges in terms of short term deadlines and
maintaining client satisfaction. I have always been someone who works best under pressure.
I see myself learning and growing with my job by taking up new responsibilities and additional
roles to fulfill. I aim to work with new people throughout my career and learn new things from
each of them. I also hope to improve my skills with time and lead a large team. I hope to leave a
significant mark in the advertising industry by working with leading brands and crafting their
needs to perfection. I wish to reach a point where clients ask for my work rather than me
conducting sales and going to them. Of course this would take some time but I am prepared to
take my baby steps and work towards my goal.
What is critical to be an outstanding manager?
There are various aspects of being an outstanding manager. I have high goals and ambitions for
myself. Hence I am also aware that there are various aspects of my personality that I need to

improve upon. I believe I am very impatient and tend to get aggressive during negotiations. I
need to work on this quality and ensure that I have more respect for other people’s opinions. An
outstanding manager also has immense subject knowledge. Therefore I will continue to improve
upon my knowledge through a consistent reading habit. Various leading advertising agencies
today have become multinational firms. People from different countries come together and work.
In order to succeed as a manger, I need to make sure that I am good at intercultural
communication. For this, I need to have a deeper knowledge about other cultures, geographies
and languages. This would also help in managing global teams in the longer run. Although I have
always been a creative person, it is imperative that I continue to work on this talent and make it
better by participating in various workshops and activities.
I will also make sure that continue my interactions with people and build long term as well as
positive relationships with them to build deeper relationships. I have always believed that a
person’s network is the person’s true net worth. Therefore, I need to make sure that my network
in very strong. This network will include my team mates, my clients as well as other
relationships of my professional lives. This will help me in getting the right kind of assistance in
the longer run as and when required. As a manager, I will work towards developing a personal
connect with my team members and ensure that I provide them with an environment which
transpires open communication and transparency in expressing varied thought processes. I aim to
build such a culture in my team because I believe this is one of the most important qualities of an
outstanding manager. Overall, I wish to work on maintaining my temper and associating better
with people by creating an environment of trust and respect among everyone. This is the true
aspect of an outstanding manager. An outstanding manager is the one who is truly respected by
his or her team members and can lead the team by example. This is the kind of a manager that I
wish to be.