This assignment analyzes advertising objectives and media mix strategies for three distinct scenarios: Chobani's new oat-based yogurts, the Essendon Football Club's membership campaign, and the Salvation Army's second-hand furniture initiative. The solution identifies and explains advertising objectives for each case, considering the target market, brand recognition, and desired outcomes. Furthermore, the assignment explores the concept of media marketing mix, detailing the components like print, digital, and broadcast media, and how they can be effectively utilized by Sun Energy Company to market its solar panels to both industrial and commercial consumers. The analysis highlights the importance of a well-planned media strategy to reach a broad customer base within budget constraints. The provided solution includes a detailed bibliography with references to relevant academic sources.