Analyzing Pay Per Click Advertising Effectiveness for Amazon

This report provides an overview of Pay Per Click (PPC) advertising and its application to Amazon's marketing strategies. PPC, also known as cost-per-click, is an internet advertising model that directs traffic to websites, where advertisers pay publishers each time their advertisement is clicked. The process typically involves setting up an account, researching keywords, and establishing an adequate budget. The advantages of PPC include quickly trending products and efficient testing capabilities. The report concludes that PPC campaigns can significantly assist Amazon in generating revenue by attracting more consumers to their products, ultimately meeting both individual and organizational goals.

PAY PER CLICK ADVERTISING FOR
AMAZON
TASK 4.2

Pay per Click Advertising
 Pay per click is known as cost per clicking which is a internet
advertising model.
 This model plays an important role in directing the traffic to
different websites in the business organisation.
 It is a method where amount is paid by the advertiser to
publisher as number of times the advertisement gets clicked.
 For instance if Amazon advertisement comes on any of the
search pages then the cited firm has to pay to the advertiser of
search engine.

Process of Pay Per Click (PPC)
This PPC campaign assists Amazon in getting good revenue
as more of the individuals are now attracted towards the
organisation production. This now meeting their
individual as well as the organisational goals and
objectives. Usually it consists of
 Setting up of account;
 Searching of Keyword;
 Establishment of adequate budget.

Advantages of PPC
The products on which firm is focusing will be in trend with
this and PPC will bring consumers more quickly towards
their existing products
The testing capabilities in PPC is low in terms of testing
keywords. Thus, it can be considered as full time
optimisation and firm will undertake best of the benefits
in undertaking as well as solving their operations.

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