PPC Advertising: Strategies, Elements, Implementation, and Analysis

This report provides an analysis of Pay-Per-Click (PPC) advertising, detailing its key elements and strategies. The report covers aspects such as keyword research, ad creation, landing page development, account setup, campaign launch, performance monitoring, and analysis. It explains how advertisers pay for clicks and how PPC drives traffic. Additionally, the report briefly touches upon the historical context of tourism, including early travel and its evolution, connecting it to the broader context of business and advertising. The content provided here is a valuable resource for students studying marketing and advertising, offering insights into the practical application and impact of PPC advertising.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Pay per click advertisement
It is advertisement activity which comes through develop outcomes and performances in term of paying
money
Pay per click advertisement is also
known as cost per click. It is an
internet advertisement model that used
to carry effective results through
traffic on websites. Therefore,
advertiser pay for it whenever he/she
clicks on ad.
Advertisers pay particular fee for it to click on advertisement. It is a way in which buyers
are visits site to attempting results. In addition to this, it is also allowed to advertisers to
bid placement in search engine that sponsored links that is related to business offering.
In order to make pay per click advertisement,
there are several elements included in it such
as keyword researcher, ad creation, leading
page development, account set up, tracking
installation and testing, campaign launch,
monitor performance, campaign assessment
and analysis and feedback.
On internet, there are several ads appear
on search engine that referred as search
engine result. Advertisers cannot simply
pay more to ensure prominently than the
competitors ads.