Advertising Practice and Creative Design Report: Marketing Strategies

This report, available on Desklib, analyzes the advertising practices and creative design of a brand. The report begins with the student's personal tagline and experience in marketing baby clothes, emphasizing the importance of material quality. It then focuses on a case study of Kiehl's, a skincare brand, detailing the student's positive experiences with its products, the brand's product range, and its marketing strategies. The report references Kiehl's official website and Byrdie for supporting information. The report highlights the brand's premium feel, natural ingredients, and diverse product offerings, including those for men and babies, making it a universal body-care destination. Overall, the report provides a practical analysis of advertising, creative design, and marketing strategies within the context of a specific brand.

Running Head: ADVERTISING PRCTICE AND CREATIVE DESIGN
Advertising Practice and Creative Design
Student name:
University name:
Author note:

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ADVERTISING PRCTICE AND CREATIVE DESIGN
My Tagline:
“Merchandising innocence to the world”
My Work Experience related to Marketing:
Marketing baby clothes requires the attention of parents, particularly mothers towards the
quality of material. Parents give more priority to the softness and quality of fabric rather than
design and colour.
A Brand I Love:
One of my most favourite brands is American body care brand Kiehl’s. The company
offers a wide range of skin, hair and body care products at fairly reasonable prices. I was
introduced to the brand by a friend three years ago and since then I have switched to Kiehl’s for
most of my body care requirements. I have received the best results from the Line Reducing Eye-
Brightening Concentrate, Super-Multi Corrective Cream and the Avocado Creamy Eye
Treatment (Kiehl's 2019). Although on the slightly costlier side, these products have really
helped improve my skin conditions such as dark circles and patches. Compared to other beauty
and skin-care brands such as The Body Shop and Sulwhasoo, I have received more effective and
notable results from using Kiehl’s products.
Kiehl’s offers complementary skincare consultations by professional dermatologists and lets you
try out free samples at their retail stores. The products have a very premium feel and the use of
natural extracts and alcohol-free solutions ensure no side effects or irritable sensations during
and after use (Montell, 2019). Kiehl’s has a vast range of products to providing all possible
solutions for hair, skin and body, including a separate range of products exclusively for men. The
brand also offers a small range of products for mothers and babies such as baby’s nurturing face
and body cream; hair and body wash and lip balm (Kiehl's 2019). This makes the brand a
universal body-care destination for all sorts of clientele.

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ADVERTISING PRCTICE AND CREATIVE DESIGN
Reference List:
Kiehl's (2019). Kiehl's Malaysia Official Online Beauty & Natural Skin Care Boutique. [online]
Kiehl's Malaysia. Available at: https://www.kiehlstimes.com.my/ [Accessed 17 Aug. 2019].
Montell, A. (2019). The Essential Dictionary of Skincare Ingredients. [online] Byrdie. Available
at: https://www.byrdie.com/skincare-ingredients-glossary [Accessed 17 Aug. 2019].