Advertising & Promotion: Role in Integrated Promotional Strategy

This essay provides a comprehensive overview of advertising's role within an integrated promotional strategy, particularly focusing on its application for a product like a smartphone by EE Limited. It explains how advertising, encompassing visual and audio formats as well as public relations, integrates with promotional strategies through social media, trade shows, and direct marketing. The essay also delves into the concept of branding, defining it as a trust-building mechanism that enhances company value, leverages competitive markets, and fosters customer loyalty. Furthermore, the work reviews the creative aspects of advertising, considering the role of creative people, the creative process, and the situational context of creativity in advertising campaigns. This document is helpful for students to prepare assignments and is available on Desklib, along with other solved assignments and past papers.

Advertising and Promotion
TASK 2

2.1Explain role of adverting in integrated
promotional strategy for a product
 Role of advertising
Advertisement in a visual as well as audio form in
which they promote on social media to promote
its product widely. The another form of
advertisement is a public relations which play a
effective role in controlling the message as it is
different from personal selling as in these
message is a personal message. It mainly include
through which information can be convey such as
magazines, television, radio, direct mail, blog, text
message and blog etc.

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 How advertising advertising integrated with
the promotional strategy
It is integrated with the promotional strategy that are
adopted by EE limited for promote its new product to
retain more audience. They applied social media
promotional strategy for retain more customers
through Facebook, Twitter and Instagram. Along with
that they also conduct trade shows in which they
deliver information about smartphone to the visitors
and they also used direct marketing for promoting its
product.

2.2 Explain branding and how it is
used as strength of a business
Branding can be define as it establish a trust
among customers and it is a sum of total firm's
value, it involve good, customers, services,
advertising and culture. The trust build in
customers as they have a idea about brand while
they purchase product and what are its
expectations

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 It enhance company's value
 Take advantage from competitive market
 Build customer loyalty and trust
 Retain customer for a longer time period

2.3 Review the creative aspect of
advertising
 Creativity people
 Creativity process
 Creativity situation