Advertising and Promotion Strategies for Kellogg's Report

This report provides an analysis of advertising and promotion strategies within the business context, emphasizing the communication process. It examines how brands, specifically Kellogg's, utilize communication to engage with customers, highlighting the competitive market dynamics and the importance of advertising agencies. The report explores the organizational structure of the advertising and promotion industry, including different types of agencies and their roles. It then discusses the regulatory framework governing promotional activities, outlining key bodies such as the Advertising Standards Authority. Furthermore, the report assesses current trends in advertising and promotion, particularly the impact of Information and Communication Technology (ICT), and how companies like Kellogg's must adapt to maintain relevance in the market. The report concludes by emphasizing the need for continuous adaptation to technological advancements and customer preferences to ensure effective advertising and promotional campaigns.

Advertising and
Promotion in Business

Stating the communication process which
is applied to advertising and promotion
Communication is the major process which is adopted
by the different brands to make the appeal to the
related to the product which is advertise and
promoted through the communication different
customer groups about several product and services.
Communication process is adopted to deliver the
message to the large number of customers about the
products which is manufactured by them.

Contd..
The market in which Kellogg's is operating is very competitive as they
are entirely dependent over the communication process to advertise and
promote the product. Advertising and promotion is done in order to
attract more number of buyer to make the purchase of the product. This
can be done by crating the outlets of the product which is manufactured
by them. Hence, Kellogg's will be able to do the proper communication
with the target group in relation to the product which is being promoted
and advertised by them.
With the effective communication with the help of appropriate
media sources, they would be able to communicate the richness and
quality of the product. As the tag line also communicate the better
relation with each other. Moreover, with the help of effective
communication the customers will be able to understand the things in
more effective an effeicnt6 manner. This will provide the clear and
conscious information to the customer

Stating the organizations of the
advertising and promotion industry
Advertising and promotion are the best tactics which are adopted by the
brands to make the appeal to the different groups of people in order to
make the offering of the product and services. Advertising agencies play
a very significant role in finding the valuable customers for the product
and services. It is the service based business which creates, plan and
handle the advertising for the clients and promote the product that is
manufactured by them.
There are various types of advertising agencies which help in
promotion of different product and services of the respective brands.
 Retail advertising Agencies
 Financial advertising Agencies
 Digital media advertising Agencies

Contd..
Kellogg's uses various methods to make the advertisement and
promotion of the product manufactured by them. The agency that
advertise the product of Kellogg's is the agency of Leo Burnett which is
an American global active advertising company. They make use of the
digital media to advertise and promotes the product of Kellogg's .They
adopt a very effective concept to advertise and promote the product to
the large number of customers. They are promoting the product in form
of narrating the journey form the family breakfast to the field where the
Kellogg's cereals are grown up.

Assessment of the rules and
regulations concerning to promotion
Rules and regulations plays a significant role in promoting the product
that are manufactured by Kellogg's. General provisions are being stated
to promote the product to the large number of customer groups. There
are respective regulatory bodies which regulated the entire promotional
activities of Kellogg's. The main three regulatory bodies which are
concern to the promotional activities are discussed underneath:
 Advertising standards Authority
 Bar standards board
 Committee of advertising practice

Examining the current trends in advertising
and promotion, including the impact of ICT
In the present time frame, the taste and technology and preference are those
aspects that keep on changing over a greater speed. Along with the change
in the taste and technology the company also require to modify their means
to promote and advertise the product which is manufactured by Kellogg's.
Now a days, Kellogg's is focusing more on new technology rather then the
old traditions that are adopted by them to make the offering of the product to
the targeted groups. Kellogg's need to adopt the new technology and tactics
to advertise the product which is suitable as per the current environment and
as per the preference of the customers.
Information and communication technology is the effective and
modern means that is being adopted to communicate to the target groups. It
have an greater impact over the promotional activities of the product of
Kellogg's as now all the companies are depending on technology. This is the
easier means to advertise and promote the product.

Contd..
In order to sustain in the competitive environment,
Kellogg's require to adopt the information and
communication technology which works with the
internet, e-mails, e-portals and other websites to
provide the choice to the customers while making the
purchase of the product produced by Kellogg's.

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