Comprehensive Advertising Proposal: Audi's Marketing Campaign Strategy

This report presents an advertising proposal for the Audi brand, beginning with an executive summary and a table of contents. It delves into the brand's history, market position, and target audience. The report includes an advertising audit that analyzes Audi's past marketing efforts, focusing on digital marketing and visual storytelling. It then proposes three creative concepts: a print billboard advertisement, a digital banner ad, and an ambient transport-based advertisement, detailing their aims, objectives, target audience, placement, and associated costs. Each concept is critically evaluated, considering consumer behavior theory and communication models. The proposal concludes by outlining how the campaign will align with Audi's ongoing organizational objectives. References are provided at the end.