Analysis of Pay-Per-Click Advertising for Smart Restoration Limited

This report examines Pay-Per-Click (PPC) advertising and its application for Smart Restoration Limited. The report begins with an introduction, followed by an explanation of PPC advertising, including how it works and its benefits. It highlights how PPC can increase customer traffic and boost online sales. The report also discusses the cost-effectiveness of PPC compared to traditional advertising methods, emphasizing its ability to reach a wider audience at a lower cost. The report includes references to relevant academic sources. The report concludes by suggesting how Smart Restoration Limited can implement PPC strategies to enhance its marketing efforts and achieve better results.

Internet Marketing
TASK 4.2

Content
• Introduction
• Pay Per click advertisement
• References

Introduction
In this presentation report, pay per click form of
promotion is stated in context of Smart Restoration
Limited.
It will basically allow company in earning more money
with every click on its link.

Pay per click advertising
Pay per click is a method where advertiosers pay a
specified amount to the sites when ever their ad is
clicked. But it is one of the most effective way to attract
people i.e. increase customer traffic.

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In pay per click advertising, companies are charged when
ever their ad is clicked by user.
It assist in boosting online sales .
Websites offering pay per click ads, usually display an
advertisement when ever key word is searched.

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The main aim of pay per view method is to enhance sales
while keeping cost efficiency in check, it has better
effectiveness than the traditional tools as it reaches wider
audience at minimum cost.

References
Jambulingam, T. and Sharma, R., 2010. Estimating the value of internet
marketing in the US pharmaceutical industry. Journal of Medical
Marketing. 10(4). pp.332-343.
Nosrati, M., and et. al., K., 2013. Internet Marketing or Modern Advertising!
How? Why. International Journal of Economy, Management and
Social Sciences. 2(3). pp.56-63.
Chaffey, D., 2010. Applying organisational capability models to assess the
maturity of digital-marketing governance. Journal of Marketing
Management. 26(3-4). pp.187-196.

Thank You!