COMM1085: Proposal on Media Advertising and Sales Relationships

This assignment presents a research proposal focusing on the impact of media advertising on sales ratios. The proposal aims to investigate the relationship between advertising on television and online platforms, such as streaming websites, and their effect on consumer behavior and sales figures. The research will explore the correlation between advertising and sales, the role of advertising in shaping consumer demand, and the connection between online advertising and profitability. The proposal outlines the research methodology, including literature review, data analysis techniques, and a chapter-wise structure, including the introduction, literature review, methodology, data analysis, and conclusion with recommendations. The research will utilize existing academic sources to support its findings and address key questions regarding the influence of advertising on consumer awareness and shopping habits.

Running head: PERSUASIVE PROPOSAL 1
Persuasive Proposal
Your Name
Date
Instructor Name

PERSUASIVE PROPOSAL 2
TO: Email address of COMM1085 Professor
FROM: Student’s name
DATE: auto-fill
SUBJECT: Proposal to study [Businesses advertising on sites that stream movies and TV]
Dear Sir,
Please consider this letter as a proposal for my research domain which I am willing to
conduct upon the permission and approval from your end. I intend to present the topic of my
study area demonstrating the desired field I want to research for effectively succeeding towards
my efforts.
Advertising tends to influence on the culture of the human. The topic of the research
encircles on the connection among the advertising of the media and their selling ratios via the
television and the websites that streams movies. My field of study and academic interest on the
probable influence of the customers by the advertising in the web pages followed by the
television advertising has led me curious to conduct research for the identification of the effect
of media advertising on the ratios of selling.
The main objective of my research is to explore the connection and the relationship
among the advertising and the selling ratios. The essential questions that I will be addressing in
my research will be:
 What is the relationship among the selling ratios and the advertisement of media in the
television?
 What is the role of the advertisement towards the creation of the demand and preferences
among the customers?

PERSUASIVE PROPOSAL 3
 Is there any connection among the online or the webpage advertisements and their profit
scale?
 Is there any link among the media advertisement and consumer awareness?
The relevant sources that I have gathered for addressing and answering the questions
includes the analysis of Sathish(2011) which stated that international advertising is growing to
be one of the essential factors in the modern society towards the acceleration of the economic
sales of any of the company. I furthermore would include the explanation by Liaukonyte,
Teixeira and Wilbur (2015) in his article stating the ways for the increase in the selling ratios
and the logistic advantages for the growing number of sales of the business products for any
company. This particular source is important for my assignment since the paper aims towards
exploring of the influence and the effect of the television advertising on the online shopping and
the selling ratios of the company.
The structure of the proposed research paper will include a total of 5 to 6 chapters. This will
include the preliminary chapter including the aim of the research, the questions and the targeted
objective of the research. The second chapter will include the review of literature followed by
the research methodology and the data analysis technique in the third chapter. The fourth will
include the survey or the data analysis together with the interpretation of the findings. The
research paper will end with the chapter five and six with relevant recommendations and
conclusions of the entire research paper.
I thus would request for the approval of my research topic. Furthermore please let me know
in case of any query for addressing in related to the research topic.

PERSUASIVE PROPOSAL 4
Reference
Liaukonyte, J., Teixeira, T., & Wilbur, K. C. (2015). Television advertising and online
shopping. Marketing Science, 34(3), 311-330.
Sathish, M. P. K. V. B. (2011). Impacts of Online Advertising on Sales. Journal of Marketing &
Communication, 7(1).