Analyzing Online Advertising Strategies for Barrhead Travel

This report presents a research study on the role of online advertising in Barrhead Travel's operations. The study aims to determine the role of advertisement in the travel and tourism industry, assess the link between advertisement and sales, and recommend improvements in advertising strategies. The research methodology includes both primary and secondary data collection, employing a descriptive research design and a deductive approach. The data analysis reveals key themes, including the influence of online advertising on customer purchase behavior, its impact on sales and profitability, and its role in understanding customer needs. The research concludes that advertising plays a crucial role in the travel industry, enabling businesses to gain a competitive advantage. Recommendations suggest that Barrhead Travel should increase its advertising efforts, ensure the relevance and usefulness of online information, and analyze competitor strategies. The study highlights the effectiveness of social media as a cost-effective platform for reaching a wide customer base. The report provides valuable insights into the effectiveness of online advertising and its contribution to a company's success in the travel and tourism sector.

Research project
TASK 4
“To asses the role of advertising and selling products in online travel agency”- A study on
Barrhead Travels.

INTRODUCTION
Aim:
“To asses the role of advertising and selling products in online travel agency”- A
study on Barrhead Travels.
Objectives:
 To determine the role of advertisement in travel and tourism industry
 To asses the link between advertisement and sale of services in tourism
sector
 To recommend the ways in which online travel agencies can better advertise
their products and services

RESEARCH QUESTIONS
 What is the role of advertisement in travel and tourism industry?
 Explain the relationship between advertisement and sale of services in
tourism sector? ?
 What are the ways using which travel agencies can better advertise their
products and services?

RESEARCH METHODOLOGY
Data collection:
Primary data collection:
 Questionnaire
 Interview
Secondary data collection:
 Researches
 Journals
 Books
 Online websites

Contd...
Research design- Descriptive design
Research approach- Deductive approach
Data analysis- Quantitative data analysis
Research philosophies- Interpretivism philosophy
Sampling- Purposive sampling

DATA ANALYSIS
Thematic Analysis

Theme 1: The company shares various information to its customer with
the help of online advertisement

Theme 2: Online advertisement influence the purchase behaviour of
customer
Does online advertisement influences the purchase behavior of customer
Yes
NO

Theme 3: Online advertisement leads to rise in sales and profitability
What are the key benefits of online advertisement
Rise in sales and
profitability
Increase in customer base
Effective brand image
All of the above

Theme 4: Online advertisement assist in understanding the need and
preference of customers

Theme 5: E-mails are one of the most commonly sources of advertisement

Theme 6: There is a direct relation between online advertisement and sale
of services