Advertising Campaign: Promoting Australia as Ideal Study Destination

This essay discusses an advertising campaign focused on attracting international students to study in Australia. It highlights Australia's appeal due to its high standard of living, quality education, and industry-focused skill development. The essay acknowledges common challenges faced by international students, such as language barriers and homesickness, and suggests strategies to overcome these obstacles, including providing communication tools and counseling services. The campaign aims to promote Australia as a desirable study destination by addressing these challenges and emphasizing the benefits of studying there.

Studying in Australia
Going to a foreign location to study can be quite a daunting task as there are
multiple complexities involved in the process to leave one’s own location to
settle in a potentially unknown destination. However, the advantages of
studying abroad far outweigh the negative as the amount of personality
development and cultural exposure that one gets to attain is life changing and
prepares one for any difficulty in life going forward. Some of the more popular
locations which students prefer to study in involves the United States,
Netherlands, France, Germany and Australia to name a few. Out of many
surveys and trends studied by experts, Australia is one of the most popular
foreign locations which students choose to go to in order to further their
academic careers and for good reason. The country is home to one of the most
robust teaching frameworks and syllabus development which ensures that
people who study there are graduated with world class degrees and market best
skill-sets which helps secure lucrative jobs (De Fazio, 2020). The country is
also home to a lot of tourist destinations and scenic beauties such as beaches
which makes the stay of students worthwhile and ensures that their choice of
studying in Australia is a correct one!
Why Australia is a great destination for education
When it comes to choosing the ideal location to study abroad, students mainly look
for a high standard of living, a robust quality of education and a focus on attaining
practical and industry specific degrees and skill-sets and Australia is one of the
world’s best places in all the three mentioned aspects. The people in Australia are
much more friendly and laid back in nature and the major culture followed there
bears stark resemblance with US and UK culture which is why the chance of feeling
alienated is also quite low for students. The standard of living is also quite high and
the economic metrics such as the GDP foreshow great future growth and demand for
jobs which provides students with great opportunities.
Advertising campaign

Common challenges and barriers to effective communication
Studying face a variety of challenges when they go to study abroad which results
in stress and worry about their part and often leads to them pulling out of the
decision at the last moment and some of these challenges are stated herein.
 The difference in language and local dialect is very tough for students to
overcome as all geographical locations follow their own and linguistic
ways of communication
 Emotional barriers are also faced by students as they often feel homesick
ad depressed when studying abroad due to not being in touch with their
loved ones on a daily basis (Costello, 2019)
Effective strategies to overcome communication barriers
The university has taken various steps to help students overcome the identified
barriers, some of which are developed herein.
 Permitting usage of apps such as Skype, Zoom and Viber for students to be
in touch with their loved ones
 Counselling foreign students on a regular basis
References
De Fazio, T., 2020. Studying in Australia: a guide for international students.
Routledge.
Costello, J., 2019. Students’ stories of studying abroad: Reflections upon return.
Journal of International Students, (5), p.50.
Advertising campaign