Advertising Production and Creative Brief for Tacori Jewellery Brand

This report provides a detailed analysis of an advertising production project for the Tacori Jewellery brand. It begins with the design of a creative brief, outlining the brand's objectives, target audience (women aged 25-49 with a household income over $75K), and required deliverables, including product images and online video content. The report then investigates the print production process, covering steps from creative brief development to final proofing, and explores the advertising brief's production process, including media selection (print and digital) and specification determination. The report also details specifications for both print and online advertisements, pre-production scheduling, and a production schedule to meet the advertising brief and media plan. It includes examples of a print ad (newspaper) and an online advertisement (social media) and concludes with an evaluation of the advertisement's quality and cost-effectiveness, referencing factors like color usage and production expenses. The report utilizes the advertising principles to provide a comprehensive overview of the advertising production process.