This report delves into the significant impact of technology and sociocultural changes on advertising practices. It begins with a clear definition of advertising within the promotional mix, differentiating it from public relations, direct marketing, and sales promotion. The report then examines the evolution of creative strategies, detailing various types and their effectiveness, especially in light of technological advancements. It analyzes how brands like Nike, Coca-Cola, and Apple have adapted their advertising strategies to leverage new technologies and socio-cultural trends, contrasting these with traditional media approaches. The report emphasizes the shift towards digital platforms and the use of data, social media, and immersive technologies like augmented and virtual reality. The conclusion and recommendations highlight the implications for advertisers in this rapidly changing landscape. The report uses figures, references, and appendices to support the findings and provides a comprehensive overview of the evolving advertising industry.
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