Advvy Business Canvas Model: A Comprehensive Analysis

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Central Queensland University, Australia
Term – 2019
MGMT20143 ASSIGNMENT 1
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Executive Summary
A business canvas model is the presentation of key aspects of a business. It includes the internal
as well as external factors and elements that impact the business. The business canvas model also
presents the interrelationship between the important elements of the business. The target
customers and the key competitors of the business are presented by the model. The significant
partners of the business are also shown on the business canvas model. The report has presented
the business canvas model of Advvy, which is a digital transformation company and provides
digital assistance to the other companies and clients. It is analyzed from the report that the
company is doing great in the market as there are important interrelationships established by the
company between the various elements of the business canvas model. Some recommendations
regarding the update of data system management and use of agile methods have been provided to
the company in the report.
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Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Business model canvas....................................................................................................................4
Customer segments......................................................................................................................4
Key partner..................................................................................................................................5
Value propositions.......................................................................................................................5
Key activities...............................................................................................................................5
Channels......................................................................................................................................6
Revenue streams..........................................................................................................................6
Cost structure...............................................................................................................................6
Key resources...............................................................................................................................6
Customer relationship..................................................................................................................7
Interrelationship...............................................................................................................................7
Critical success factors....................................................................................................................7
Downside risks.................................................................................................................................7
Business model changes..................................................................................................................8
Conclusion.......................................................................................................................................8
Recommendations............................................................................................................................8
References......................................................................................................................................10
Appendix 1.....................................................................................................................................10
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Introduction
Advvy was found in Brisbane in the year 2014. The company was founded by Chris Macaulay
and Tristan Ozinga. Advvy helps in the digital transformation of the workflow of the business
and also provide media assistance to the company. The company provides services to the clients
having inefficient manual planning and turns their processes and systems into the digital format
so that they have better operations (Advvy, 2019). The company provides rea-time management
assistance to the clients so that their activities and performances can be improved. The company
has grown to a huge level in a short span of time, and the current revenues of the business are
more than $1 Million. The business has been selected for the Top 100 fight club competition,
which is a pride moment for the business. The top target market for the company is Asia for the
purpose of its expansion.
Business model canvas
It is important for a business to develop the business canvas model as it helps in the
identification of the significant components of a business and also its impact on the operations of
the company (BMI, 2019). The business canvas model of Advvy is given below:
Customer segments
The ley target customers of Advvy are the companies and start-ups that have manual business
planning and operate inefficiently due to the manual campaign. The target customers of Advvy
also include the companies and clients having requirements in communication and digital media
assistance. The target sectors and the professionals that are considered as the target market by the
company are as follows:
Target customers
Business start-ups
E-commerce companies
Digital media businesses
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Manufacturing companies
Key partner
Key partners are the business or the people that have collaboration with the business and help the
business to carry out its core business activities. The work of Advvy is to provide digital
assistance in maintaining workflow, and for this, the key partners of the company help to
digitally convert the manual workflows and also to market the services of the company in the
target market (Mumbrella, 2018). The key partners of Advvy are given below in the table:
Partners Role
Simple Digital processing
LinkedIn Marketing and social media advertisement
Microsoft Software application
Value propositions
Value prepositions of a company are the basic values or ethics that are followed by a company in
order to work efficiently. The value propositions are the statements that are customers focused
and are used to attract the customers in the target market. The value propositions of the Advvy
are given beneath:
To provide automated solutions to the customers and clients to solve their complex business
issues.
To provide assistance in the transformation of manual business campaigns into digital-
oriented business operations.
The company has the goal to prepare the businesses for the technology-oriented future
marketplace.
The company aims to build up healthy relationships with the clients so that there is a win-win
situation in the business dealings (Simple, 2019).
Key activities
Key activities of Advvy are given below:
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Program management and configuration of the workflows of the client companies.
The company is engaged in the customization of the applications such as boxed solutions to
the companies as per their requirements.
Advvy also provides customer support services to client businesses.
The business helps in digital media support to the client organizations.
Channels
The distribution channel used by the company to deliver its services is the direct distribution
channel. When the services are created, they are delivered at the same time to the client
companies. The direct distribution channel is the best-suited channel for the company as services
can be best transferred using this method only. Online channels are also used by the company.
Revenue streams
As the company is a start-up, it is significant to note that the company has earned larger profits in
such a short period of time. The revenues of the company have increased a lot, and it is a good
sign for the company. The company has earned revenue by providing workflow management
services to the customers (Behind the brief, 2019). Given below are the revenues of Advvy:
Year 2017 2018
Revenue $ 1 million $ 1.3 million
Cost structure
Talking about the cost structure of the business, the major costs of the business includes the
development databases and the collaboration with Microsoft. The company tries to minimize the
overall cost of the business as the business wants to provide lower-cost services to its customers.
Key resources
There are three major resources that are used by the company to make its operations possible.
The most important resources of the business are financial resources, human resources and
technical resources (Mumbrella, 2018). All the three resources utilized by the company provide
great assistance to the company in providing automated workflow solutions to the customers.
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Customer relationship
As Advvy is a startup company, it is very important for the company to have effective
relationships with the customers. For maintaining effective relationships with the customers, the
company conducts effective market research and also provides customized services to the clients.
Interrelationship
Advvy is a company that is based on the digital platforms and providing digital assistance to the
clients; it is very important that all the elements of the business model are interrelated as per the
requirements of the business. There is an interrelationship between the key resources and core
activities of the business (Advvy, 2019). When the company has adequate resources, and there is
full utilization of all the resources, then only the core activities of the business of the business
can be carried out in an effective way. There is also an interrelationship between the customer
segments and the revenue streams of the business. It is significant for the business to understand
the target customers to earn high revenues.
Critical success factors
The unique selling proposition of the company is the digital transformation of the manual
workflow of a company. There are various companies that have issues in its operations, and
Advvy provides them customized services to plan their activities and have digital workflow so
that there is clarity in the activities of a business. The critical success of a business is the
initiative of the business to try something new in the market as there are very fewer companies
providing such kind of services to the clients. The critical success factors of the company also
include the efficient human resources that are employed by the company to cater to the needs of
the target customers. The company is also engaged in the sustainable development of the
business and the society, so this is also a success factor for the company.
Downside risks
As the company is associated with technology and technological innovation, the key risk that the
company can have is the threat to the technological innovations done by the company. The
intellectual property of the business must be protected by competitors. There is always a threat to
the private information of the clients (Behind the brief, 2019).
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Business model changes
The company is doing great in the market, but still, there are some changes that are to be made
by the company as the company has to revise its target customer segments. The company also
has to make more collaboration with more partners. It is also advised to the company to have an
effective data protection system (Advvy, 2019).
Conclusion
It is concluded by the report that Advvy is p[performing very well in the market and its target
customers are increasing day by day. The company is developing customized services for the
clients, which are a plus point for the success of the business. The business model that is
prepared by the business is effective enough to beat the other competitors in the market. As per
the positive market trends and success of the company, it can be said that Advvy will have long
term success in the market.
Recommendations
There are some recommendations that are given to the company for its long term success:
Effective market research must be conducted by the company.
Agile methods can be used in the development of customized digital services for the clients.
Database management systems can be enhanced.
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References
Advvy, (2019). Home. [Online]. Advvy. Retrieved from: https://advvy.com/ on 4 August
2019.
Behind the brief, (2019). Advvy. [Online]. Behind the brief. . Retrieved from:
https://behindthebrief.com/ on 4 August 2019.
BMI, (2019). Business model canvas. [Online]. BMI. Retrieved from:
https://www.businessmodelsinc.com/about-bmi/tools/business-model-canvas/ on 4
August 2019.
Mumbrella, (2018). Adtech workflow platform Advvy wins Microsoft partner award.
[Online]. Mumbrella. Retrieved from: https://mumbrella.com.au/adtech-workflow-
platform-advvy-wins-microsoft-partner-award-522857 on 4 August 2019.
Simple, (2019). Simple and Advvy partner to deliver unified marketing and media work
ecosystem. [Online]. Simple. Retrieved from: https://simple.io/partners-advvy-interview/
on 4 August 2019.
Appendix 1
Business canvas Model of Advvy
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