AdWords Campaign Advice: E-Business Roadmap and Strategy Report

This report provides an in-depth analysis and strategic advice for Google AdWords campaigns, focusing on a company seeking to market an interference reduction device. The report begins with a background on the importance of Google AdWords in the modern marketing environment, emphasizing its role in expanding a company's internet reach and integrating its physical presence for sustainability. It then delves into the nature of the campaign, recommending a shopping campaign type for the device to maximize market exposure and sales. The report also discusses advertisement concepts, highlighting the need for compelling visual content and persuasive communication to generate consumer interest. Furthermore, it provides detailed guidance on keyword generation, including the use of various keyword identification tools and a list of ten relevant keywords for search engine optimization. The report aims to help businesses effectively utilize Google AdWords for enhanced online visibility and marketing success.

Running head: ADWORDS CAMPAIGN ADVICE
Adwords Campaign Advice
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Table of Contents
Google Adwords Advice.................................................................................................................2
Background..................................................................................................................................2
Nature of the Campaign...............................................................................................................2
Advertisement Concept...............................................................................................................3
Keyword Generation....................................................................................................................3
REFERENCES................................................................................................................................5

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Google Adwords Advice
Background
In the modern marketing environment, there are various alternatives that organisations
can choose from. From the numerous activities that an organisation or a company can choose
from, Google Adwords is a medium that can help the company in terms of increasing their reach
in the internet (Antoun et al., 2016). Increasing the reach in the internet helps in integration of
the company physical existence and hence, drives the organisations towards sustainability
(Sinkovics, Sinkovics & Jean 2013). While operating in the relatively new market, the company
who is on the receiving end of production of the interference reduction device can choose to stick
or opt with Google Adwords. Google Adwords is an online advertising tool that an organisation
regardless of the stature of operations of the organisation or the industry that that they are
operating in (Gill et al., 2013). The latter has been identified as an online medium through which
the organisations can increase their success in terms of reach in the industry that they are
operating in. Hence, the following sections will help in evaluating the scope of operations of the
organisation in terms of gaining exposure in the context of E-Business. The keyword
competency of the company, the tactics to be used by the company and the nature of the
campaign will be discussed.
Nature of the Campaign
As mentioned before, there are various campaigns that a company can chose in order to
gain relevance in the market that are operating in. Hence, for the nature of operations of the
company, I can be opined that they need to choose a type of campaign that helps them in
penetrating in the desired market. There are various types of markets that the company can

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choose from. The campaigns can be for promotion of online videos, search or display networks, I
can be a shopping campaign or a selective or display network (Antoun et al., 2016). The type of
campaign that is deemed to be effective for the said device that is being pitched in the market, is
a shopping campaign. A shopping campaign on Google Adwords can help in terms of gaining
exposure in the market which is likely to reflect in the sales turnover figures of the company.
Advertisement Concept
The visual content that the consumers will be subject to with the help of the visual
representation of the advertisement that the company will produce. The visual content to be
presented by the company has to include the product that is being prepared along with persuasive
communication that helps in generating interest for the product being pitched by the company.
However, it can be opined that the company should not rely on one visual. There needs to be
various visual outputs from the part of the company that discusses about the evidence of the
problem, the scenario, and the problems that are caused by the same. This is likely to generate
interest in the search engine users who have Googled similar nature of issues that they have been
able to highlight. Need generation has been recognised as one of the most important aspects of
sales (Tiane, Klerk & Dye, 2014). Furthermore, there needs to be effective use of Keywords that
would be used for effective search engine optimisation. Thus catering to the latter will ensure,
increased reach of the company and propensity of consumption in the consumer community.
Keyword Generation
Use of Keywords is necessary for effective search engine optimisation. Effective search
engine optimisation helps in generation of search results that are in the favour of the company
(Rehman & Khan 2013). Once a problem has been Googled, the appearance of links that leads
the user to the website of a particular company website is the measure that can be used for

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increasing the exposure that a company is subject to. There are various Keyword generation tools
that can be used by the company for the purpose of generation of Keywords. Keyword
identification tools such as SEMRush, MonsterInsights, Google Adwords Keyword Planner are
some options that can be used by the company. Following are 10 likely keywords that can be
used for search engine optimisation;
1. Speed
2. Wi-Fi
3. Bluetooth
4. Decrease
5. Fix
6. Router
7. Wireless
8. Reduce
9. Drop
10. Interference

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REFERENCES
Antoun, C., Zhang, C., Conrad, F. G., & Schober, M. F. (2016). Comparisons of online
recruitment strategies for convenience samples: Craigslist, Google AdWords, Facebook,
and Amazon Mechanical Turk. Field Methods, 28(3), 231-246.
Gill, P., Erramilli, V., Chaintreau, A., Krishnamurthy, B., Papagiannaki, K., & Rodriguez, P.
(2013, October). Best paper--Follow the money: understanding economics of online
aggregation and advertising. In Proceedings of the 2013 conference on Internet
measurement conference (pp. 141-148). ACM.
Heleneze-Tiane, M., de Klerk, N., & Bevan-Dye, A. L. (2014). Perceived effectiveness of sales
promotion techniques amongst South African Generation Y students. Mediterranean
Journal of social sciences, 5(21), 51.
Rehman, K., & Khan, M. N. A. (2013). The foremost guidelines for achieving higher ranking in
search results through search engine optimization. International Journal of Advanced
Science and Technology, 52(3), 101-110.
Sinkovics, N., Sinkovics, R. R., & “Bryan” Jean, R. J. (2013). The internet as an alternative path
to internationalization?. International Marketing Review, 30(2), 130-155.