This report analyzes AEG's operations and project management strategies for the launch of a new 58-inch television. It begins with an introduction to operational management and its principles, focusing on Six Sigma and Lean methodologies. The report critiques the implementation of these principles within AEG, assessing their relevance and suitability for the new product. Task 2 develops a continuous improvement plan based on the review, outlining approaches to enhance quality, cost-effectiveness, delivery, and safety. Task 3 applies the Product Life Cycle (PLC) stages—introduction, growth, maturity, and decline—to the project, providing supporting documentation and discussing marketing strategies and leadership styles. The report concludes with an evaluation of the PLC's effectiveness in the context of the television project, referencing relevant theories and concepts.