Research Reflection Report: MBA Major Project on Aegis Ambulance

This research reflection report analyzes the development of a business plan for Aegis Ambulance, focusing on non-emergency medical services for the elderly in the UK. The report details the research methods used, including primary and secondary research, and the rationale behind these choices. It explores key theories and literature, emphasizing the importance of understanding the needs of the target demographic. The report also highlights the knowledge gained, including entrepreneurial skills and insights into launching and managing a business. It discusses the critical discoveries and evidence supporting the business plan, as well as the barriers encountered during the research process, such as topic selection, methodology, and participant recruitment. The report underscores the importance of addressing healthcare needs and the potential for revenue generation within this market. This assignment is available on Desklib, offering past papers and solved assignments for students.

Research Reflection Report
. Marks
Available
Research Methods &
Processes
How and why have you
chosen/decided on the
research methods and
processes which you are
using/have used for the
development of your Major
Project?
How would you describe these
to:
1) a reader of your Major
Project and/or
2) a future employer
(max.550 words)
In past few years, United kingdoms citizens have been going to ample number of difficulties
related to their health. I have found that mostly old people did not have much health condition
and they are unable to go to the hospital or to Healthcare practitioners because of their health
conditions. But government of United Kingdom started emergency services name as Aegis.
Therefore, problem which has been faced by public of UK and the initiative that has been
taken by parliament of this country influence me to develop report on this topic that have
chosen. I have conducted this whole research on the basis of my own searching and I’ve also
taken information from different articles that have already been given by authors, scholars and
so on. It feels to me that opening this kind of a business in private sector where health and
social care services are being provided to both old age people and young children at their home
or to take them to different hospitals as per the needs can be considered as a great business
which can help employer in earning huge profit margins. Away with this I have also found that
people get into trouble everyday maybe because of their health or they met with different
problems where they get hurt. Before opening a company in this ambulance services will
always stay beneficial to the employer and can help in generating revenue for a longer period
of time.
Literature & sources In order to make better investigation on the present research topic i.e. running a non-

1) What are the most
important
theories/literature/evid
ence sources which
you are using to justify
your research and your
Major Project?
2) Why are these sources
important and
fundamental to your
work?
emergence ambulance service will be helpful to provide health facilities to old age people, I
have used both primary and secondary resources. Under primary research, I have prepared a
questionnaire relevant to effectiveness of such services and how it could be made more
beneficial. This questionnaire is further filled by people of UK to identify their perceptions so
that better services can be provided to old aged people. For this survey I have taken a sample
of 150 respondents whose participation helps me in implicating several techniques and tactics
to run business more effectively. Through this process, as a researcher I have analysed that in
order to become unique and convenient for old age people, it is essential to formulate accurate
strategies in terms of transportation and other health facilities. Moreover, it has also been
ascertained that in some areas like instant services, need to give employment to expert and
qualified health practioners are required to be introduced. This would aid Aegis Ambulance to
provide better services to needy people who are unable to come hospitals without support of
others due to high age.
Furthermore, to get expert advice and collect appropriate data about non-emergence
services, I have also used secondary methods. This research provides indirect methods which
give me opportunity to determine the opinion of professionals and other writers who have
already done investigations on the same topic in relevant manner. By using internet
applications, books and journals, I have evaluated data related to current trend of marketplace
as well as demand of high-aged people who are facing issues related to transportation and
unable to go hospitals alone. Using this relevant information and data, I have made further

investigation more adequately. Therefore, from both type of research, primary source seems to
be much beneficial for acquired reliable data and information. By directly take interviews or
ask questions from residents of UK, I have made improvement in business strategies related to
provide better services to old age people. Primary research as compared to secondary one,
provides reliable and relevant information about specific topic. But it consumes much time
and cost as well as assists investigators to conduct survey itself. Therefore, to carry out
research in such manner, project makers are required to prepare proper budget plan so that
each activity of project can be conducted in proper way in given period of time.
Your Knowledge
What key areas of knowledge
have you gained from
undertaking your research and
the Major Project?
Indicate why these are so
important to you?
(max. 400 words)
By working on this project I have evaluated the idea of Agile Ambulance behind providing
non-emergence services. Owners of this company have planned to bring the required Medicare
help to old age people with low cost ambulance services to the society. They have also planned
to give PTS services to such patients which give beneficial to them in bringing instant
Medicare help. By getting support of administration, management, trained drivers and expert
health doctors, this company can handle the operations more appropriately. It includes provide
services to individual in the case of emergency and non-emergency situations, a proper
attention to their health issues and give relief from the same, so that they can survive for longer
time. This firm also gives employment to high skilled and experienced workforce in various
departments who are able to serve the beneficiary advantages to old age people. In this regard,

workers are liable to transport the patient at hospital from their home with proper care. This
ambulance has included all the essential medical facilities like Oxygen cylinder, health check-
up, medicines, equipment and machineries etc. All these facilities will bring instant relief to
patients in emergency situations. Along with this, old people who are suffering from terminally
ill diseases like diabetes can call Aegis Ambulance for regular check-up anytime as per
requirement. There can be operational gains and determination of operational practices which
in turn helps in overcoming from poor health.
Your Learning
What are the most important
aspects/examples of learning
and/or skills which you have
gained from:
1) undertaking the MBA
programme,
2) following through your
research, and
3) applying your
knowledge and what
you have learnt in your
Major Project
(max. 400 words)
This project is based on services provided by Aegis Ambulance where non-emergence
and emergence services have provided to old age people. As one third population of UK
belongs from old age and face difficulties to go hospitals for regular check-up and medial
prescriptions. Therefore, this fact has suggested entrepreneurs of Aegis Ambulance to launch
business in this field. This would provide beneficial to old people to get instant transport
facilities which take them directly to hospitals as well as given them general health facilities in
medical van. Along with this, it also proved beneficial for owners to get high revenues and
profitability by running business in this field. Thus, through this research, I have gained
entrepreneurial skills and abilities that how to become a successful entrepreneur. This would
me to learn the way new business has started and introduce resources to run it successfully. It
has analysed further that to launch business, entrepreneurs of Aegis Ambulance has invested
near about £5000000. Under this process, they have made investment of funds through capital
amounted to £2500000 and loan taken from commercial bank is at same amount such as

£2500000. Moreover, through cash flow statement, it has determined managers have made
proper budget plans which will be the most appreciation part to the operations of business.
Thus, working on this project has increased my knowledge and experienced related to launch
and run a new business successfully. It has also aid me to learn how to manage budget and
limited resources in most appropriate manner.
Critical Thinking and your
ideas
In carrying out your research,
your analysis, your evaluation
of evidence, and in identifying
or proposing conclusions,
what has been the most
important discovery, or piece
of evidence, or theory, or
viewpoint, or critical idea, or
critical addition to your
knowledge, or other item of
importance and why?
(max. 400 words)
It has evaluated from this theory that healthcare facilities are given to people for better survival
and give them relief from diseases which impact on their health. But it has seen that people
having old age in UK generally face various issues related to concern doctor and go to
hospitals for health check-up, non-urgent services and long waiting time. These issues put an
adverse affect on their health and sometime lead life of them towards dangerous. This fact has
given opportunity to entrepreneurs of UK to launch new business related to serve people kind
of non-emergency medical services. By giving transportation facilities i.e. ambulance in
emergence and non-emergence situations, high satisfaction of old age people can be gained.
From investigation, it has interpreted that in UK, more than 3.7 million people (old age) are
suffering from diabetes. Therefore, in absence of non-emergency services, they feel unable to
go for regular health check-up and take appointment with doctors because under this age,
without support of someone, they cannot avail transport facilities. They have to be dependent
on other persons to get them to hospitals. Due to this vulnerable condition life threatening for
such people and dependency on others increases in large manner. Thus, opening business in

this line i.e. provide non-emergency services like health-check up in ambulance, transport them
to hospitals on affordable rates will aid to generate high revenue and expand business in many
countries. Therefore, idea behind providing Aegis Ambulance quite impressive. It will help in
gaining high satisfaction of people as well as provide various benefits to them and business
also.
Barriers met
What were the main
difficulties and barriers which
you were face with in:
1) undertaking your
research, and
2) completing your Major
Project
(max. 400 words)
Research are mainly conducted in order to have a detailed knowledge about a specific topic,
there is a myth that generally research is conducted in the field of science and technology but it
not true. Research can be conducted in other fields as well such as history, sociology etc.,
although research improves an individual’s perspective or enhances the knowledge but there
are certain barriers as well which can be faced by him/her while performing activities. For
instance in order to do this research I faced lot of difficulties such as selecting a relevant topic
or idea so that information can be gathered properly with the help of resources that was
available to me. Moreover, it took time so as to read everything which can support me in
finding out a theoretical basis that can support my topic. Selecting a topic was not the only task
I had to think whether the topic is interesting or will it hold my interest. Therefore, selecting an
appropriate topic took lot of time and I grab all the opportunities which can assist me in
making my research more reliable and validating.
Other challenge was of choosing a right methodology because it is require for conducting
research in a proper manner. For this, it was important for me to be crystal clear whether I

wanted to use qualitative method for which I had to focus on groups or interviews for
collecting data or quantitative research method that can use test scores for evaluating research.
Later, in order to clear this confusion my tutor guide me to identify and solutions from the
answers itself. In terms of Research philosophies I chose Positivism which helped me out ion
gathering data and making its interpretation as well. But making 100 statements based on the
business plan of Aegis Ambulance was quite difficult because all the questions were had to be
different.
Apart from this, finding relevant participants was my biggest barrier which I faced as I was
having limited amount of money as well as time and I don’t wanted to waste the same. Later
on managing all the activities dealing with the data, analysing and making interpretation was
not easy as I had to go through responds given by each and every participants and i had to be
unbiased so as to get effective results and outcomes. Therefore, it can be said that there were
many problems that was faced by me but the main barrier was of time and cost boundation and
analysing the views of number of participants.
Your Professional
Development
What are the most important
business and/or management
skill(s) or academic idea(s) or
lesson(s) which you have
learnt from undertaking your
Since conducting research on such a serious topic is quite difficult for a person to handle
individually. Therefore, for such type of project, it becomes essential to form a team and give
responsibilities to each member. This would help in completing the project in given time as
well as increase efficiencies of outcomes also. In this regard, I have built a team of highly
experienced and knowledgeable members whose support help in making this project more
valuable. By working in this team, I have faced various kinds of troubles also. As when team-

research and your Major
Project – and why?
(max. 400 words)
members are highly experienced and belongs to different background then occurrence of
conflicts due to clashes of skills and knowledge is normal. In this regard, to bring collaboration
between group members and resolve conflicts, as a project manager I have adopted various
leadership and managerial theories. It includes action-oriented theory, situational leadership,
democratic style and more. Through such theories I have become able to understand how to
bring collaboration in a team. This would aid me to take future projects and complete them in
desired manner more easily. Along with this, another skill which I have received after working
on this project is time management. I have learnt how to complete each activity of a project in
given predetermined time so that success of project can be gained. For this purpose, before
handle this project, I have taken some time management classes from management institutions
where I have learnt various techniques and tactics to complete a research in set period.
Furthermore, working on this project, I have also gained opportunity to work with high
knowledgeable persons. Through this process, it is analysed by me that every person has own
criteria to complete an activity but when they work in team, they share responsibilities with
each other and help in completing the entire tasks on time. Thus, it has given me chance to
handle future projects more efficiently.
Objectives
Based on your research and
the work which you have done
in the MBA Programme and
According to the outcomes of this research it has evaluated that the main aim of Aegis
Ambulance services is to provide the appropriate facilities and services to senior citizens. By
providing instant transport services, dependency of old people on others, will reduce. This
business will also provide adequate amount of services to senior citizens in effective manner

its use in your Major Project,
what were and how far have
the objectives of your project
been achieved?
(max.450 words)
which would help them to provide medical care more ease. Along with this, fast and speedy
transport and medical service further aid people to live in a better way. Furthermore, it has also
analysed that preparing business model has proved beneficial for Aegis Ambulance to provide
better service to customers so that company may ascertain more profitability. This business
model refers to a type of plan which shows right path to employers and employees in
conducting business more successful and profitable. It is also considered as strategically-driven
business model which aid entrepreneurs to earn desired revenue in best possible manner.
Along with this, feasible research proves beneficial for gathering relevant data where
perception of people regarding non-emergence services has evaluated. It provides various
sources like primary and secondary methods, which prove beneficial for project makers to
make research more effective. By evaluating different opinion and suggestion of people,
investigators of this company get opportunity to prepare business plan adequately. Other than
this, unique value proposition is also included to provide better services to Aegis Ambulance
so that high competitive advantage can be gained. Unique service in this sense includes
emergency ambulance fleet, instant medical services, transport facilities on minimum rates etc.
will be offered to old age people. However, according to analysis the ability to make profitable
efforts for achieving the targets by operational activities will also be helpful in reaching to
achieve mentioned objectives in set period of time.
Findings & outcomes It has been concluded from this mentioned project that providing facilities related to medical

How useful and/or feasible are
the findings,
recommendations,
conclusions, or outcomes of
your Major Project to you
and/or to a future Employer?
You must justify your answer
with specific examples.
(max. 450 words)
check-up and transportation to poor and old age people prove beneficial for social welfare. It
helps people who can’t go to hospitals alone in getting service on time. This has also proved
beneficial for entrepreneurs of Aegis Ambulance to get high satisfaction as well as acquired
more revenue for further business expansion. In this regard, it has recommended to this
company by using concept of photojournalism, owners can raise more funds and get support of
government, NGO’s and organisations in running business successfully. This concept helps in
bringing awareness among people about problems faced by old people for their survival.
Through this process, government bodies, private companies and NGOs will support in raising
funds for providing welfare to people. Thus, it would help entrepreneurs of Aegis Ambulance
to get support of public and expand business in more countries, which would help senior
citizens to live life more easily. Along with this, getting funds also aid this company to install
various equipment, machineries and tools which will bring health support to patients.
Furthermore, in context with the operations of Aegis Ambulance services, installation of
various devices and techniques help in bringing technical advantages which will provide better
medical services to senior citizens.