Communication Plan for AEnergy's IT Upgrade Project - BUS 321

This report presents a communication plan designed for AEnergy Company's IT upgrade project. The plan meticulously outlines communication strategies for both internal and external stakeholders, including their frequency and modes of communication. It identifies key stakeholders like Ben Aston, Hart Joe, Samuels, and Roy Keane, detailing the reasons for communication with each. The report emphasizes the importance of a well-executed communication strategy for the project's success, highlighting how internal stakeholder management, particularly regarding marketing and innovation, is crucial. It stresses the necessity of proactive planning and effective communication to ensure the project's successful completion and sustainability, especially in managing external stakeholders and incorporating innovation.

0COMMUNICATION PLAN
COMMUNICATION PLAN
Name of the Student
Name of the University
Author Note

Table of Contents
PART 1: Communication Plan........................................................................................................3
Part 2................................................................................................................................................6
Part 3................................................................................................................................................7
References........................................................................................................................................8

PART 1: Communication Plan
Stakeholder Stakeholder
type
Frequency Mode of
Communicatio
n
Reason of
communication
Ben Aston Internal High E-mail The main
reason of
communication
includes the
aspect that the
commencement
of the project
will be
performed for
better
understanding
of the initiation
of the project
(Body, 2016).
This will
include the
aspect that the
requirement of
the project is

well
maintained
Hart Joe Internal High Messaging Being the
production
manager the
main aspect
that is
considered to
be one of the
main reason
that the product
sales efficiency
is dependent on
(Williams,
2017). This
leads to the fact
that the
products that
are
manufactured
will get
performed by
the better

management of
the product
management.
Samuels Internal High Messaging The main
reason of
communicating
with Samuels is
that Samuels is
in charge of
bringing in
innovation in
the products
(Foster, 2018).
This leads to
the fact that the
efficiency of
the products
will increase
Roy Keane External Low E-mail Roy Keane is
considered to
be an external
stakeholder,
leading to the

fact that the
revenue
earning will be
performed with
the help of the
products that
are bought by
them. this
makes the
external clients
the most
important
stakeholders of
the business
management
(Jugenheimer,
Sheehan &
Kelley, 2015)
Part 2
According to the Communication plan that is created for AEnergy company includes the fact
that the main management of the project that is undertaken by AEnergy will be performed by the

internal stakeholders. This is one of the main reason that the internal stakeholders are given such
high importance. Ben Anston, Hart Joe and Samuels are the internal stakeholders that plays an
important role in the projection of the management of AEnergy. In case the marketing aspect that is
taken care by Hart Joe is not performed in an efficient manner, the entire project will lose its
proficiency. Again Samuels is responsible for bringing in innovation in performing the better
management of the products and this is one of the main reason that AEnergy values their internal as
well their external stakeholders. This is one of the main reason that the implementing of the
communication plan is very much needful.
Part 3
Planning is required for exempting the project management. Being the main reason of
project completion requires the better management of the project as the success of the project is
completely dependent on the external stakeholder. This is considered to be one of the main
reason that the project management will get performed with the help of proper commencement of
the project. Again if proper communication plan is performed the main issue that is taken into
consideration includes the aspect that the management of the project gets successful or else the
project commencement fails drastically in case of the improper management of external
stakeholders. This is one of the main reason that devastation of the project will be acting as the
main source of management of the project. In case innovation is not brought into the
management of the project, sustainability of external stakeholders will be present.

References
Body, S. E. P. (2016). Communication Plan 2014-2020.
Foster, A. (2018). A Communication Plan for Organizational Effectiveness in a Youth
Development Organization.
Jugenheimer, D. W., Sheehan, K., & Kelley, L. D. (2015). Advertising media planning: a brand
management approach. Routledge.
Williams, M. J. (2017). Labor Management Principles in the Communication Discipline:
Developing a Communication Plan Based on an Organization Analysis.