Organizational Change Project Worksheet: Aetna Insurance Company

This project worksheet provides a detailed analysis of an organizational change initiative within Aetna Insurance Company. The project focuses on implementing change management measures to improve customer relationship management (CRM) systems and technological advancements. It identifies the need for change driven by market evolution and increased competition, and the importance of technological upgradation. The worksheet uses the Socio-Technical systems theory to conceptualize the change approach, with the HR department, CEO, and Operation Manager as primary owners. It outlines methods for stakeholder engagement, data collection, and addressing resistance to change. The project also explores potential obstacles, strategies to overcome them, and intervention techniques for gaining stakeholder buy-in, and defines the role of management in communicating and supporting the planned change. Finally, it discusses how to measure and evaluate the change efforts.