Dragons Den Presentation: After Market Sustainable Business

This presentation details the business plan for "After Market," a social network site for buying and selling home decor and fashionable items, pitched on Dragons Den. The business aims to promote sustainable products made from eco-friendly materials. Capital is sourced through bank loans, and the business is located in Welwyn Garden City, Hertfordshire, UK. The presentation includes statistical data supporting the idea, highlighting the growing consumer interest in pre-owned goods. The business model involves initial account charges and transaction fees. Competitors include Walmart, Wayfair, and Home Goods. The presentation further provides a return on investment analysis, detailing expenses such as rent, equipment, and staff hiring, and discusses promotional, technology, HR, research, and legal expenses. The conclusion emphasizes the importance of a business plan in guiding operations and achieving goals.

Dragons Den

Table of content
 Introduction
 Outline of the product or service idea
 Statistical data to back up the idea
 Investment used in activities
 Conclusion
 References

INTRODUCTION
Business is considered as the entrepreneurial entity that
involved in various activities and operations such as
commercial, industrial and industrial for the purpose of
generating profits.
Businesses are engaged in producing as well as selling
products and services that are valuable for customers. In the
process of establishing new venture, entrepreneur being
new, unique and innovative idea that differentiate brand
from other organisations and attract number of customers.

Outline of the product or service idea
Business and service information:
 Business name: After Market
 Our services: Social network site to sell and acquire
home décor and fashionable items.
 Source of capital: Bank loan
 Business location: Welwyn Garden City, Hertfordshire,
England, UK

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Products are considered as the physical items that are
high value for customers and they are agree to purchase
them in determined monitory value.
Entrepreneur conducts in-depth market research to
assess customer’s need, demand, preferences and market
trends. This analysation helps business to produce products
accordingly and retain customers through provide satisfy
them.

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 In order to use social networking site, first of all
customers have to create their account with After Market
that consist minimum initial charges. Along with this
initial charge, buyers and sellers have to pay 40% of each
transaction amount to acquire products through social
networking site.
 Organisation ensures that safety measures are followed
by the organisation so, organisation keep buyers and
sellers contact and other personal information
confidential

Statistical data to back up the idea
Now these days, organisations and customers
focus on sustainable concepts that protect environment
from negative impacts. The business idea of providing
home décor and sustainable fashion products through
online networking site is quite sustainable because
organisation promotes customers to use sustainable
items that are developed from eco-friendly material and
protect environment.

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 Now these days, customers want to acquire Now
customers want to acquire quality products at
reasonable prices. The business idea of selling second-
hand product is raised that enable that enable them to
get desirable products at lower prices.
 Form market research, it is analysed that 36.2 million
consumers are involved in selling pre-owned products
and services with the help of online medium in 2020.

Inevitability of idea
After Market is the organisation that provides sustainable home
décor and fashion products to customers with the help of online
social networking. Organisation provides option to customers to
buy and sale these products either on rent or on permanent bases.
 Market Demand
 Market Trends and Condition
 Availability of target customers
 Professional management of workers
 Expansion and growth

Location and competitors of business
After Market is situated in Welwyn Garden City, Hertfordshire,
England, UK. Organization provides products and services
through online social networking website.
Competitors are the threat for business because they provide
similar products and service in market. Competitors of After
market are mentioned below:
 Walmart
 Wayfair
 Home goods

Return on investment
 Return on investment is considered as the concept that described the level of income that is
earned by business on invested amount. Higher return indicated that business invest its
investment in right operations that lead business towards growth and success.
Particulars Amount (Pounds)
Rent for space 5000
Equipment 15000
Staff hiring 10000
Legal formalities 5000
Vehicles on rent 5000
Laptop and System 10000
Total 50000

Investment used in activities
Investment is defined as the amount that is used to establish
business and run its operations with efficiency. Organisation
collect funds from various sources that is used in business to
attain determined goals and objectives.
 Promotional expenses
 Cost incurred in technology
 HR cost
 Research expenses
 legal expenses

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Particulars Amount
Promotional expenses £20,000
Cost incurred in technology £30,000
HR costs £30,000
Research expenses £10,000
Legal Expenses £10,000
Total Cost £100,000

Conclusion
As per above presentation, it can be concluded that business plan is the
structured documentation that direct business to perform its operations in right
direction to attain determined goals and objectives. Business conducts in-depth
market research to analyse current market trends, customers need and demands that
help business to develop strategies and products accordingly.

References
 Rosenbaum, M.S., Ramirez, G.C. and Kim, K.K., 2021. From overt to covert:
Exploring discrimination against homosexual consumers in retail stores. Journal
of Retailing and Consumer Services, 59, p.102426.
 Huynh, P.H., 2021. Enabling circular business models in the fashion industry: the
role of digital innovation. International Journal of Productivity and Performance
Management.
 Belisle, D., 2020. 4. Rural Consumer Citizens: Consumption in the Countryside.
In Purchasing Power (pp. 98-123). University of Toronto Press.

Thank-you