This research project investigates the significance of after sales services in retaining customer loyalty, focusing on a case study of Starbucks. The research employs both primary and secondary data to analyze the effectiveness of after sales services in achieving customer satisfaction and enhancing organizational performance. Key findings indicate that after sales services, such as discount prices, gift vouchers, effective services, and quality products, are crucial tools for fostering customer loyalty. The study also highlights the benefits of after sales services, including enhanced profitability, customer satisfaction, differentiation, and customer retention. Starbucks' product offerings, including coffee beverages, baked goods, sandwiches, and smoothies, are considered in relation to customer satisfaction. The project concludes that after sales services are a valuable factor in retaining loyal customers, ultimately enhancing sales and profitability ratios for businesses like Starbucks.
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