This report provides a comprehensive analysis of Afterpay Touch's business model, examining its nine building blocks within the Business Model Canvas framework. The analysis delves into customer segments, key partners, value propositions, key activities, channels, revenue streams, cost structures, key resources, and customer relationships. It explores the interrelationships between these elements and identifies critical success factors and potential downside risks. The report also evaluates business model changes and offers recommendations, such as adopting a customer-centric approach and localizing services, to enhance Afterpay Touch's competitiveness. The report concludes with a summary of the company's strengths and areas for improvement, offering valuable insights for students studying business and management.