EMS5EMT Assignment 1: SWOT Analysis of Afterpay Touch Group Limited

This report presents a SWOT analysis of Afterpay Touch Group Limited, focusing on its business canvas model. The analysis examines nine key elements: value proposition, customer segments, key activities, key resources, key partners, revenue streams, cost drivers, channels, and customer relationships. For each element, the report identifies strengths, weaknesses, opportunities, and threats, providing a comprehensive overview of the company's internal and external factors. Strengths include effective key activities and key partners, while weaknesses include inefficient activities and poor customer relationships. Opportunities lie in strengthening customer relationships and improving channel efficiency, while threats involve competitor actions and market saturation. The report concludes with findings and recommendations aimed at improving Afterpay's business operations and competitive advantage.