Organisational Best Practices Report: An Analysis of Afterpay

This report provides a comprehensive analysis of Afterpay's organisational best practices. It begins with an overview of the company, a financial technology firm specializing in 'buy now, pay later' services, and then proceeds to a detailed SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats. The report then delves into the PESTEL analysis, highlighting the most significant external factors influencing Afterpay's strategy, particularly the technological factors. Furthermore, it examines Afterpay's Australian plan, outlining three key benchmarks used to measure its success and comparing the company's past performance. The report concludes with several recommendations for future success, emphasizing the importance of innovation and customer focus. The report is a comprehensive overview of Afterpay's business strategies and performance.

Organisational Best
Practices

Table of Contents
INTRODUCTION ..........................................................................................................................3
1. Overview of the business organisation .............................................................................3
2. SWOT analysis .......................................................................................................................3
3.Discuss the greatest PESTEL element that is affecting the organization’s current strategy
either negatively or positively. ...................................................................................................4
4.From “Afterpay” Report, discuss Australian plan, and 3 benchmarks that have been used to
measure this plan, and how they have performed against it.......................................................5
5. Comparing the organisation past performance ......................................................................6
6. Recommendations ...............................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Organisational best practices is defined as the behaviour and the actions of the employees
The make the operations and all the activities of the organisation effective and generate success
with the major profitability. The best practices of the organisation is said to be the great
engagement of the employees, recognised and reward efforts , focus team efforts, seek clarity in
the working and in performing tasks and stay committed towards the tasks. The report is being
made in the context of After Pay which is a Australian based company and a financial
technology company known for its pay services(Azubuike, S.I., and et. al., 2018) . The aim of
this report is to highlight the current market overview of the company with the complete SWOT
analysis. It also includes the PESTEL element that impacted organisation. It also includes the
three benchmarks that is used to measure the plan of the organisation.
TASK
1. Overview of the business organisation
The business organisation After pay is the company which is related to the financial technology
which is the brand know for the buy now and pay later services. The company operates in
Australia, United Kingdom. The company was founded in 2014 by Nick Molnar and Anthony
Eisen. This is defined as the digital payment platform which is offered to online shoppers which
allow them to delay in payments and purchases (Gilbert, D., and et. al., 2022). This is the
platform where the users can make weekly payments and the products can be purchased until
they are paid with the full amount. It is also identified that no credit checks are required in order
to make use of Afterpay. This is the most useful for the us of customers on the online shopping
and there are various benefits of the using this as a digital payment method.
2. SWOT analysis
This is the tool which is used by the business organisation in order to know their strength and
weakness of the company and the further opportunities and treats available for the business
organization. The swot analysis of Afterpay is discussed below:
Strength Weakness
The one of the strongest part of the Afterpay is
that it has a strong building of the position
The one of the major weakness of the company
is that it is utilising the old techniques in

of focusing on brand new production
technology.
The company has a strong history of
innovation and it is defined as one of the
strongest players in United Kingdom.
The organization is well experienced in the
individual care category and the company
has a strong distribution network.
the process of manufacturing its afterpay
services.
The company is not having the first mover
advantage in order to expand its business
in the other countries.
Opportunities Threats
 The use of the advertising can help the
organisation to improve over the sales
and profits of the company.
 The organisation has an opportunity to
use the innovation technology in the
production of the Afterpay.
 The company has a threat of the
modification in the government policies
which can impact the business
organisation.
 There is the threat of the new
technologies which are to be adopted
and this can increase in the profitability
of the business organisation.
3.Discuss the greatest PESTEL element that is affecting the organization’s current
strategy either negatively or positively.
Pestel analysis is describes as the tool which is used by the marketers to analyse the external
marketing environment that made impact on the working of the organisation(Oliva, F.L., and et.
al., 2022) . It provides the great detail about the challenges that Afterpay is facing in the micro
environment other than then the competitive factors. The element are discussed below:
 Political factor- It is the factor that is providing the important role of political factors that
are level of corruption, country's policies, political stability and many more, on the
Afterpay operations and long term services. This factors are affects the company's

operations are interference of the software and the services by the government , tax rates
and incentives and intellectual property protection rates of the company.
 Economic Factors- The factors are defined as the rates that are majorly contributes in the
company way of doing business such as inflation rates, saving rates, interest rates, foreign
exchange rates and may more (Qin, W., Luo, X. and Wang, H., 2021) . In the context of
Afterpay company the rates and the factors that are affected most to the company are
growth rate, economic growth cycles and many more. As economic growth cycles
determines the working of the company in order to provide services to the customers in
terms of technology and software.
 Social factors- The social factors are defined as the culture and its impact on the working
of the particular company. In the context of Aftepay company the social factors impact
the mindsets of the people as there are people who wants to work with the traditional
mindsets.
 Technological factors- The factors are defined as the technological role in the company
and its impact . In the context of Afterpay company this factors contributes most on the
organisation as company provides its services on the basis of technology and work with
new technological advancements. It also impact as recent technological development by
the competitors of the Afterpay.
 Environmental factors – It is defined as the different environmental rules and natural
calamities that impacted most on the company. In the context of Afterpay company these
factors does not impacted more on the company.
 Legal factors – The factors are defined as the laws and rights in the context of businesses
and the organisations that made impact on working. In respect of Afterpay company these
laws made great impact as they have to follow laws such as employment law, health and
safety law, data protection law and many more in the company.
4.From “Afterpay” Report, discuss Australian plan, and 3 benchmarks that have been
used to measure this plan, and how they have performed against it.
The strategies that is used by the Afterpay company is instalment of the current pay,ent
system with buy first, pay later approaches in the company. The three benchmarks that is being
set by the company is defined below:

 Dovetail and digital footprint- Afterpay has set a strong consumer base with the current
payment technology under its own brand. They help in designing multiple IUOS and
android apps. They are also working towards reduction in carbon footprints.
 Marketing methods- Afterpay is generating effective marketing methods that are most
influential with the strategy the inform customers about the working of the company. It
also fulfils risk of payment criteria.
 Listen to customers- Afterpay represents the management based on mobile app and
software with the recent updates. It also generates the engagement by monitoring
transactions with customer focused approaches which helps in success.
5. Comparing the organisation past performance
It is identified that as compared to the reports of the business organisation from the last
year the company has improved over the performances where it ha achieved the goals and
objectives in the effective and efficient manner. It is also identified that the performance of the
company has improved from the last year where the company is able to use the new innovations
and technology in order to bring the change in the economy (Singh, M.K., and et. al., 2018). The
company is also able to adopt sustainability and improved in the services from the previous year
in order to measure the comparison it has been analysed the performance of the company is
better.
6. Recommendations
it is analysed that there are various suggestions will be given in order to make the
business organisation successfully in coming one or two years. It is very important that the
company focus on using the various innovation and new techniques in order to provide with the
services. It is also recommended that the company can bring the innovation in technology by the
sue of various digital platforms for the ease of customers.
CONCLUSION
From the above report it has been concluded that the after pay is the service provide for the
customers in order to make the after payment and use of the products. It is analyse that the
organisation need to be aware of the various external factors which can impact business
organisation. It is also observed that the company need to be aware of the strength and weakness
of the organisation in order to improve over and find the new opportunities for the company. The

past performance of the company is compared to the current performance in which it is observed
that the company is improving in the services which it has been provided to the customers.

REFERENCES
Books and Journals
Akinnuwesi, B.A.,and et. al., 2022. A SWOT Analysis of Software Requirement Validation
Techniques. International Journal of Software Innovation (IJSI), 10(1), pp.1-24.

Azubuike, S.I., and et. al., 2018. Identifying policy and legal issues for shale gas development in
Algeria: A SWOT analysis. The Extractive Industries and Society, 5(4), pp.469-480.
Gilbert, D., and et. al., 2022. Barriers to Prolonged Student Led Civic Engagement: Utilizing a
PESTLE analysis to Create Sustainable College Student Experiences and Activist Praxis
that Withstand Annual StudentTransitions & Attrition.
Oliva, F.L., and et. al., 2022. Risks and critical success factors in the internationalization of born
global startups of industry 4.0: A social, environmental, economic, and institutional
analysis. Technological Forecasting and Social Change, 175, p.121346.
Qin, W., Luo, X. and Wang, H., 2021, December. Implicit Business Competitor Inference Using
Heterogeneous Knowledge Graph. In 2021 IEEE International Conference on Big
Knowledge (ICBK) (pp. 198-205). IEEE.
Singh, M.K., and et. al., 2018. A glimpse of sustainable electronics manufacturing for India: A
study using PEST-SWOT analysis. In Global Value Chains, Flexibility and
Sustainability (pp. 271-281). Springer, Singapore.