Research on Age Discrimination at Workplace: Unilever Case Study

This report investigates age discrimination in the workplace, focusing on a case study of Unilever. The research explores the impact of age-based discrimination on employee performance and overall company productivity. It begins by outlining the research objectives, which include defining the concept of age discrimination, assessing its effects, and identifying potential solutions. The methodology employed involves both primary and secondary research, utilizing a deductive approach. The findings emphasize the importance of promoting equality and diversity to foster a positive work environment, highlighting the detrimental effects of age discrimination on employees and the company's performance. The report concludes with recommendations for addressing age discrimination, such as implementing clear policies and providing employee training. The research underscores the necessity for organizations to proactively combat age-related bias to maintain a productive and inclusive workplace. The report also includes references to relevant academic sources.

Research Project

Introduction
In current time it is essential for every company to adopt equality and diversity at the
workplace because through it they able to maintain positive as well as smooth working
environment. Organization selected for conducting this research is Unilever that is conducting
business in Consumer goods industry and they are operating at the international level.
Moreover, this research is based on determining the impact of workplace discrimination on the
basis of employee’s age at the workplace.
Research aim
“To determine impact of workplace discrimination on the basis of employee’s age at the
workplace. A study on Unilever.

Objectives:
To analyses concept of workplace discrimination on the basis of age.
To identify impact of age discrimination of the employees performance and company productivity.
To determine the ways through which workplace discrimination on the basis of employee’s age
can be overcome at workplace.
Questions:
What is the concept of workplace discrimination on the basis of age?
What are the impact of age discrimination on the employee’s performance and company
productivity?
What are the ways through which workplace discrimination on the basis of employee’s age can be
overcome at workplace?
Research Objectives and questions

Major approaches and methodologies
The main approaches and methodologies which are used by respective research researcher
in order to gather authenticate as well as reliable information are positivism research philosophy. In
addition to this, an investigator is also adopting deductive research approach and quantitative
research strategy. Moreover source used by researcher are both primary research source as well as
secondary research source as that help in collecting proper information or data related to topic.

Research findings
The finding of this research project is that it is necessary for each and every company to ensure
that at the workplace all employee follow rules and regulation related to equality and diversity
because through it they able to maintain proper working environment. In this it is essentially
for company to ensure that their will be no age discrimination at the workplace because that
impact on the employees performance and productivity. In respect of this it necessary for
management to develop proper rules, regulations and policies as well as they must also ensure
that everyone is following it properly.

Conclusion
By conducting above evaluation of above mentioned topic it can be summarized that equality
and diversity is necessary because that help in developing effective working environment. This
will also motivate employees as well as encourage them to conduct their work in effective
way. At workplace one of the main discrimination situation is based on age of employees. So
it is essential for companies to understand that and develop strategies to overcome as that
impact on staffs as well as company performance.

Recommendation
By conducting evaluation, there are some recommendations which a company need to follow
in order to avoid workplace discrimination done on the basis of age such as employer must
develop rules, regulations and policies. In addition to this management also provide training to
their employees so that they can understand how to avoid age discrimination at the workplace
as well as management must also motivate them for same.

References
 Rafferty, A., 2020. Skill underutilization and under-skilling in europe: The role of
workplace discrimination. Work, Employment and Society, 34(2), pp.317-335.
 Dahl, G.B. and Knepper, M.M., 2020. Age discrimination across the business cycle (No.
w27581). National Bureau of Economic Research.
 Alteri, A.M., 2020. Side-Effects of Representation: Measuring the Impact of
Representative Hiring on Employment Discrimination Complaints. Administration &
Society, p.0095399720915293.

Thank You