Report on Age Group Purchasing Behavior and Market Trends

This report analyzes purchasing behavior across different age groups in Great Britain, focusing on clothes and sports goods, household goods, travel arrangements, and food/groceries. The analysis reveals that younger age groups (16-24) show higher purchasing rates for clothes and sports goods, while those aged 25-34 and 35-44 exhibit the most significant spending on household goods and travel. The report attributes these trends to factors such as career stage, family status, and technological familiarity. Older age groups (65+) demonstrate lower purchasing rates, especially online, possibly due to lifestyle and technological adoption differences. The report emphasizes the importance of understanding these age-related differences for effective marketing strategies.

Interpretation

Interpretation of table chart
The reasons and its inerpretations for difference in puchasing style between various age
groups in great britain are as folows:
Interpretation and its reasons:
There are six age groups given in the chart and four goods is given which are purchased
by people of different age group.
Clothes and sports goods:
As per observations, there is found that clothes and sports goods are highly purchased by
16-14 age group people (69%) and by people having 25-34 (73%) age group over internet,
afterwards puchasing percentage of these goods are declining as the people's age increases in
higher age group. The reason for this is that sports goods are used in younger age more due to
more strengh in younger age and also there is more passion to wear new style cloths in younger
age as compared to people who are reached at middle or above age.
Household goods:
After seen the chart, it is found that these goods are purchased more by people having age
groups of 25-34 (65%), 35-44 (65%), 45-54 (56%) and 55-64 (49%). This is because generally,
these age group has not live alone they live with their spouce and children and on the other hand,
mostly people of the age groups of 16-24 and 65+ lives alone or they has not too much interseted
on these goods.
Travel arrangements:
After seen the chart, it is found that these goods are purchased more by people having
age groups of 25-34 (50%),35-44 (47%), 45-44 (45%), 55-64 (41%). This is beacuase ,
mostly these age group people have settled their career and want to travel to explore the
world. On the other hand, the people of the age group of 16-24 has no time for this due
to study and to achieve their career and people of age group of 65+ do not prefer more
because of old age.
Food or groceries:
After seen the chart, it is found that these goods are mostly purchased
(23%,37%,39%,30% and 20% repectively) by all age groups except people having age group of
65+ (9%). This is because food is a necessity for all human beings and they are familier in oreder
food through internet. But for the people of having age group 65+, due to old age they cannot

prefer more food and also due to technologies changes it may tuff for them to understand it and
purchase food over internet.